Competitor monitoring for small businesses

Weekly briefs on nearby rivals

Each week we email what nearby rivals changed, ranked, with a suggested move for each.

Just fill out the form: we’ll give you real insights into your own business, so you can make informed decisions about the competition around you.

Type your business name to see your rivals now:

We use your name to find your real competitors. Why?

Type your business name (add the town if it doesn’t come up), then tap it in the list. You then see your top 3 competitors and what they actually changed, live, not an example. You see your competitors first; your email is only for the 4 free weekly briefs: no card, no obligation. Not a local business? We’ll look for your national competitors instead.

🔒 Nobody is contacted, not you and not your competitors. We don’t sell or share what you type.

No card. Public sources only. Arrives as a plain email.

Yours is real: your actual competitors, every source linked. The samples use example names.

Or see a sample brief first ↓

Run an agency? Watch your clients’ competitors under your brand →

What happens next
  1. Pick your business from the list that will appear as you type.
  2. See your real nearby competitors, named, in about 2 min.
  3. Give your email, and your first free brief lands in your inbox within the hour.

Built by a former defense-intelligence systems engineer. Every finding names its source and date.

MyIntelBrief at work

The free briefs come weekly. Paid members pick the days, from once a week up to daily.

This is how it used to be done.

Sample brief

A week’s brief, in short.

Example brief for a plumbing company in Sacramento, CA. Example business, rivals and figures. Your real brief is one longer email with every source linked: see a full sample.

What MyIntelBrief watched this week6 signals
  • Summit Pipe & Drain’s website“Drain cleaning $99” replaced “$149” on Wednesday.C1R1
  • Google reviews, BlueRiver Rooter6 new reviews this week. 4 mention fees added to the final bill.C2
  • Job postsBlueRiver Rooter is hiring 3 plumbers “for our new 24/7 emergency line.”C3
  • New on Google, 2.1 mi awayDrain Dog Express opened a listing advertising 24/7 emergency service. 0 reviews so far.C4
  • Your Google reviews5 of your last 12 reviews say the final price matched the quote.R2
  • Your Google listingThe phone number on Google is different from the one on your website.R3

Hover or tap a line to see where it goes in the brief.

Copperline Plumbing weekly brief Nov 9, 20264-min readSample

This week, in short free

One rival cut its drain-cleaning price, another is drawing complaints about surprise fees while it hires for a 24/7 line, and a new emergency plumber opened nearby. The thing that matters most is on your own listing: the phone number on Google doesn’t match the one on your website.

Full brief, free with your email

The rest of this sample: 4 rival moves, what they mean for you, and 4 steps to take this week.

Add your business and email in the box at the top. You’ll see the rest of this sample, plus a first look at your own competitors, and the same email starts your 4 free weekly briefs.

Unlock your own business analysis at the top ↑

What changed nearby 4

  1. C1
    Summit Pipe & Drain cut drain cleaning from $149 to $99.Step 02 ↓
  2. C2
    BlueRiver Rooter’s newest reviews complain about fees added to the final bill.Step 03 ↓
  3. C3
    BlueRiver Rooter is hiring 3 plumbers for a new 24/7 emergency line. Nothing to do yet; we’ll tell you when it goes live.
  4. C4
    A new 24/7 emergency plumber opened 2.1 miles away.Step 04 ↓

What it means for you 3

  1. R1
    People comparing drain-cleaning prices this week will see $99 next to yours.Step 02 ↓
  2. R2
    Customers burned by surprise fees are shopping now, and your reviews say your price matches the quote.Step 03 ↓
  3. R3
    Some callers who find you on Google may be dialing a number that doesn’t reach you.Step 01 ↓

What to do this week, in order

  1. 01

    Do first R3

    Make the phone number on your Google listing match your website. Call the one on Google yourself to see where it rings.

  2. 02

    C1 R1

    Don’t cut your price just because Summit did. Say what your drain-cleaning visit includes on your website and in your quotes, so $99 is compared on more than price.

  3. 03

    C2 R2

    If the price you quote is the price you charge, say so on your website and in your Google listing description. Your reviews already back it up.

  4. 04

    C4

    If you take emergency calls, make sure your Google hours and description say so, so after-hours searches can find you.

More about MyIntelBrief

How it works

How it works, in three panels

NEW $ shh
9:47 PMYour competitor quietly changes a price, a page or a listing.
YESTERDAY TODAY
Each checkWe compare their pages, listings, reviews and job posts with the last check. On a paid plan, up to daily; on the free weekly briefs, weekly. Only what changed survives. We don’t alert you to something tiny, like a moved comma: the AI reads each change and decides what’s fluff and what’s vital to know.
7:00 AMYou read one page: what changed and why it matters, and get a suggested action to take.
What it watches, and who it’s for

What it watches

  • Prices and offers on your rivals’ websites
  • Google listings: hours, photos and categories, theirs and yours
  • Google reviews: what customers praise and complain about
  • Job posts: who is hiring, and for what
  • New competitors opening near you

Who it’s for

Owner-run local businesses that compete for the same customers nearby: heating and air, plumbing, roofing, auto repair, pest control, movers, self storage, dentists, vets, restaurants and coffee shops, plus law firms and other professional practices.

More sample briefs, by trade

— show me a sample

What’s in a brief

Also in your brief

  • Your own Google listing, checked weekly: a warning if it shows closed or your hours, phone or address changed
  • New Google reviews still waiting for your reply, each with a suggested reply to copy (we never post). Law and healthcare get a neutral reply that never confirms a client or patient.
  • We keep a running record of each rival’s rating, reviews and prices, and note when a rival starts naming a new service
  • A small picture of a rival’s changed page, with the change highlighted
    See an example picture
    Example of a See the change picture: a rival plumber’s price list with the new $149.00 drain-cleaning price and a new same-day water heater line highlighted in yellow
    Example: a rival’s price page as the brief shows it, made by the same code that builds real briefs. Their drain cleaning dropped from $189 to $149 and they added a new line.
  • Once a month, a scorecard: you beside each rival on rating, reviews and replies
Us vs doing it yourself

Watching competitors by hand, a short history

✓ 12 sites✓ 40 reviews✓ price pages
Day 1Every competitor’s site, prices and reviews, with your morning coffee. This is easy!
✓ 2 sites…?nothing newnothing new
Day 3Two sites, between customers. Nothing changed. Nothing changed yesterday either.
Competitors
Day 14The “Competitors” bookmark folder. Untouched since day 3.

Keeping an eye on competitors is easy to plan and hard to keep doing. Most days nothing has changed, so it quietly stops, right up until the day something big does. MyIntelBrief checks for you: every night on paid plans, and once a week for your free briefs.


Meanwhile, at the competition…

Real lines from our sample briefs (illustrative businesses).

$149 $1 FIRST MONTH! * $119 VS

Self storage · Katy, TX

Across town, the 10×10 just dropped from $149 to $119, and the first month is $1.

The unit is 10×10. The fine print is 2×2.

Read this brief →
Hello! ¡Hola! VS

Law firm · Brooklyn, NY

A rival firm built a page just for injured rideshare drivers, in English and Spanish.

Nobody announces a new practice area. They just quietly publish a page.

Read this brief →
2ND LANE COMING SOON VS

Franchise · Indianapolis, IN

The chicken place half a mile away is adding a second drive-thru lane.

Construction fencing is the loudest announcement there is. You just have to drive by it.

Read this brief →
OUT OF STATE STORM PROS “FREE” look?

Roofing · Oklahoma City, OK

Out-of-state storm crews are knocking on doors in your town, pitching “free” hail inspections.

They’ll be gone before the next storm. Your reviews won’t be.

Read this brief →
AI NOW HIRING ×2 SEO SPECIALISTS VS

Marketing agency · Nashville, TN

A rival agency launched “AI search optimization” and posted 2 SEO job openings the same week.

One new page is a test. A new page plus two new hires is a plan.

Read this brief →
GUARANTEED SALE* VS

Real estate · Boise, ID

A rival team now promises: “We’ll buy your home if it doesn’t sell.”

Bold promise. We read the asterisk for you.

Read this brief →
NOW HIRING SERVICE TECHS $3,000 SIGN-ON BONUS ?

Plumbing · Anaheim, CA

A rival is offering service techs a $3,000 sign-on bonus.

Your best tech has already seen the ad. Now you have too.

Read this brief →
Counter $14.95 App $17.25

Restaurant · Mesa, AZ

Same pho, $2.30 more if it arrives by scooter.

They raised delivery-app prices about 15%. The counter price didn’t budge.

Read this brief →
$79 $39 VS

Dental · Seattle, WA

The chain down the street cut new-patient exams from $79 to $39.

We brush up on their prices so you don’t have to.

Read this brief →
OIL OIL $89.99 $89.99 $59.99

Auto repair · Columbus, OH

Oil changes across town: $89.99 → $59.99. Check-engine diagnostics: $129 → $49.

Somebody’s getting slippery.

Read this brief →
$5.25 $4.50 VS

Coffee shop · Asheville, NC

The 16 oz latte next door dropped from $5.25 to $4.50.

75¢ cheaper. 100% smugger.

Read this brief →
FREE SHIPPING orders over $150 $75

Boutique · Charleston, SC

A rival boutique cut its free-shipping threshold from $150 to $75.

Your customers noticed at checkout. Now you know too.

Read this brief →
56 reviews ★★★★★ 1,172 reviews ★★★★★ VS

Med spa · Eagan, MN

The local leader has 1,172 Google reviews. You have 56.

Now you know what next quarter is for.

Read this brief →

Now see what yours are up to ↑

Is $39.99 a month worth it? Do the math with your numbers.

Knowing first means you can answer before your customers drift: a pickup reminder when a rival raises app prices, a written all-in quote when one advertises a lower headline price. So the question is simple: what is one customer, job or client worth to you?

times a year.

Tip: for a fair test, use what you keep after costs (food, parts, labor), not the full ticket.

$1,080one customer is worth this much a year
$480MyIntelBrief for a year, at $39.99/mo

Your numbers stay in your browser. We can’t promise you’ll keep a customer. We can promise you’ll know what changed in time to decide. The first 4 weeks are free.

The blind spot, in real life
−15%

Pricing

"They've been 15% cheaper for a month."

You found out when a regular asked why you cost more.

NOW OPEN

New location

"A rival opened down the street."

You found out when the sign went up.

Hiring / launch

"They added a service you don't offer."

You found out when you lost the booking.

Gripe Gap™

The Gripe Gap™: what your customers love about you that your rivals’ customers hate about them, and how you can use it to your advantage

We do this analysis for you. Every week we read the public Google reviews for you and the rivals near you, and when the data shows an edge, where you are praised and the competition is complained about for the same thing, we find it and put it in your brief. If the data holds no edge, we don’t make one up. Here is how it works, on a sample plumber.

  1. Step 1 · Their praise

    Your reviewers keep saying the same good thing

    We read the reviews and group what people praise.

    Ridgeback Plumbing & Rooter, Anaheim

    ★★★★★“The price on the quote was the price on the bill.”
    ★★★★★“No surprises. Exactly what they quoted.”
    ★★★★★“Honest about the total up front.”

    8 reviews praise “the price on the quote was the price on the bill”

  2. Step 2 · Their gripes

    The rivals’ reviewers keep saying the same bad thing

    Same reading, for the 3 competitors nearby.

    3 nearby competitors

    ★☆☆☆☆“Surprise fees on the invoice.”
    ★★☆☆☆“Final bill was way over the quote.”
    ★☆☆☆☆“Extra charges nobody mentioned.”

    13 reviews complain about surprise fees

  3. Step 3 · The gap

    Where the two meet is your edge

    When your edge is in the review data, we find it and say it in plain words.

    Praised here
    honest totals
    Gripes there
    surprise fees
    Gripe Gap™You are praised for the exact thing your rivals’ customers complain about.
    Suggested move: Say it where buyers compare: put what the quote includes in writing, so a homeowner holding two quotes can see it.

    Counted from public Google reviews, source named on every finding.

Illustrative business and counts, from the sample brief on this page. Once a week, in your brief, written for your real business and your real competitors.

Questions

Is it really free for 4 weeks?

Yes. You get four weekly briefs on your own competitors at no cost. After the fourth, the briefs stop unless you choose a plan.

Do I need a card?

No. We never ask for a card for the free weeks, so there is nothing to bill.

How do you find my competitors?

We start from your Google listing and find businesses in your line of work near you. You see them named in the demo before we ask for your email, and you can change the list later.

Can I cancel?

The free weeks need no card, so there is nothing to cancel: every brief has a one-click unsubscribe. On a paid plan, you can cancel the renewal any time in your account.

Is this just a Google Alert?

No — a Google Alert can only match a name that is already being published. We read the pages themselves — pricing, hours, reviews, job posts, permits — and report what changed, not what got mentioned.

Can’t I just ask ChatGPT?

With ChatGPT, you get one undated answer, at the moment you happen to ask. We check their key pages (weekly on the free briefs, up to daily on a paid plan), compare them with the last copy, and report only the difference.

What do paid plans add?

A search page on your dashboard: where you and your competitors rank on Google for the searches your customers make, the Google ads they run, how fast your site loads on a phone, and a website checklist. Updated every week.

Not sure yet? Here’s how it helps your business.

“Will my competitors find out I looked?”
No. We read public information only — websites, Google listings, reviews, job posts. Nobody you type in is ever contacted.

“Could a competitor watch me the same way?”
Your website, Google listing and reviews are already public, so anyone can read them, with or without us. You’re not deciding whether you get watched, only whether you’re the one watching. We never tell anyone which businesses you track.

“Will it charge me later?”
We never ask for a card for the free weeks, so there is nothing to bill. The briefs simply stop after week 4 unless you choose a plan.

“Will you sell my email or spam me?”
No. We do not sell your personal information (privacy policy). You get this brief, then one a week for 4 weeks, and every email has a one-click unsubscribe.

“Will it work for my kind of business?”
MyIntelBrief is built for businesses with real competitors nearby: restaurants, trades, dental and medical, auto, retail and local services. National and B2B businesses are fine too: we look for your national competitors instead. A shop that also sells on Instagram or online counts. Only an online-only store is not a fit.

“What does it cost after the 4 weeks?”
Nothing, unless you choose to keep it. If you do, Starter is $39.99 a month right now (normally $79.99). If the briefs don’t earn their keep, they just stop.

“I already know my competitors.”
You know who they are today. Do you know about the new one that just opened down the highway, or the one that’s quietly closing? And what the ones you know changed this week — a price, their hours, a hiring push, what their own customers are complaining about? Most owners hear it late, from a customer. This is how you hear it first.

“Can’t I just check their websites myself?”
You could. Most owners start, then it falls off the list because the job and the crew always come first. We check for you (every night on paid plans, once a week for your free briefs), so it never gets dropped.

“Couldn’t I just point an AI agent at five rival sites myself?”
You could, but it is harder than it looks. Most AI tools learned from the web months ago, so they don’t know what changed this week unless you pay for live web searches, every day, for every rival, and that bill keeps growing unless you build caching so you don’t buy the same pages twice. What comes back usually has no dates, so you can’t tell this week’s change from last year’s. And someone still has to set it up, keep it running and check what it brings back. We check each rival’s website (on a paid plan, up to daily; on the free weekly briefs, weekly), along with their Google listing, reviews, job posts (Indeed, LinkedIn and their own site) and local news, keep only what changed since the last check, and every brief is dated. In a quiet week we tell you so in one line (see a quiet-week sample).

“Will it just tell me to cut my prices?”
No. You see what a rival changed and what is worth doing about it. We never tell you to just match or undercut a price — protecting your margin comes first, and plenty of good moves never touch your price.

“Will it be full of stuff that doesn’t matter to me?”
No. Each brief leads with what matters most to your business. In a quiet week you get a short note saying so, not filler. Here is an example of that note.

Built by Chuck, a former defense-intelligence systems engineer.

Try it on my business now ↑
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