White label review monitoring for your clients and their rivals

What the review sections show

Where your client stands, every brief

Your client's Google star rating and review count sit beside every competitor you monitor for them, ranked, with each rival marked as behind, tied or ahead. When a rival's numbers move between checks, the movement is shown. A client who sees that a rival added 40 reviews this quarter does not need to be told why reviews matter.

New reviews at competitors

Reviews a competitor received since the last brief are listed with their dates, so anyone can check them on the rival's own listing. This is often where a client first hears that a rival has a new service, a new location or a staffing problem their customers are talking about.

What your client's own reviewers keep mentioning

Once a week, the client's own Google reviews are grouped by theme. The brief reports how many reviewers raised each theme, in their own words, and how often the business has replied. It reports what reviewers volunteered and never turns it into a verdict: "no reviewer mentioned parking" is something it will say, "customers don't care about parking" is not. Reviewer names are never stored or shown.

New reviews that still need a reply

New reviews on your client's listing from the last two weeks that have no reply yet are listed, each with a suggested reply written from the full review. Up to five are drafted per brief and twenty per week for each client. By default they come to your agency in a separate email after the client's brief is sent, so your team can edit them or pass them on. If you would rather the client handle replies, one setting puts them in the client's brief.

Why agencies add review monitoring to a local client's retainer

Reviews are the part of local marketing a client watches without being asked. They see a one-star review the day it lands, and they notice when the shop down the road passes them in stars. An agency that reports on reviews only once a month is always a step behind the client's own phone.

A brief that already shows the rival comparison, the new reviews and the drafted replies changes that conversation. The client hears it from you first, under your name, with a next step attached. That is the same reason agencies send the white label SEO report: it shows the client something their own dashboards do not, and it shows up whether or not anyone booked a call.

How it works

1. Add the client and their competitors. Enter the client's business; the brief finds its Google listing and suggests local competitors, which you can change at any time.
2. Brand it once. Your logo, colors and sending name go on every client's brief.
3. Pick the days. The client's brief arrives on the weekdays you choose, from daily to once every few weeks. Review data is refreshed on its own schedule and lands in the next brief.
4. Decide who sees the reply drafts. Your agency by default; the client if you switch it on.

Review monitoring is part of every white label client's brief, alongside website changes, pricing moves, local ranking and news. It is not a separate add-on. Plans and per-client fees are on the white label plans page.