A guide to the two ways you can deliver MIB-powered competitive intelligence to your clients — and how to pick which one fits each client.
When you sign up for MyIntelBrief's Pro Whitelabel plan ($419.98/mo), you can resell competitive-intelligence briefs to your own clients at three tiers. Each client business is priced separately, and the more client businesses you have, the larger the discount — you'll see your exact rates when you sign up:
| Tier | Includes per client business |
|---|---|
| Starter Sub-Business | 1 business, 10 competitors |
| Pro Sub-Business | 1 business, 20 competitors |
| Enterprise Sub-Business | 1 business, 25 competitors |
Why no Super-Pro sub-business? Super-Pro is sold direct only — to end-customers running their own multi-location platform under their own brand. It includes its own white label features, which would conflict structurally with a consultant reselling it under their white label brand (a reseller within a reseller). The three tiers above cover every SMB and franchise client a consultant will encounter; for anything bigger, refer the client directly to MIB Enterprise and take a referral fee instead.
You pick the retail price you charge each client. Most consultants charge $99–$149/mo for Starter, $299–$499/mo for Pro, and $1,500–$2,500/mo for Enterprise — the margin is yours. Different clients can be on different tiers; you mix and match as makes sense for each engagement.
But there are two different ways to deliver the service to each client. You'll pick one per client based on what they want and how much work you want to take on. This playbook explains both models, when each fits, and what you do to set it up.
| Model A: Subdomain Access | Model B: Concierge (You Are the POC) | |
|---|---|---|
| Client sees a dashboard? | Yes — at your branded client address | No — they only receive emails |
| Client logs in? | Yes (you create the login for them) | Never |
| Client gets daily branded emails? | Yes | Yes |
| Who is the contact for "the website"? | Could be MIB support or you | Always you |
| URL in browser | Subdomain of MyIntelBrief | N/A — no URL involved |
| Your effort per client | Low — they self-serve | Medium — you handle everything they'd otherwise see |
| Best fit | Sophisticated clients who want to explore data themselves | Clients who want zero technology friction |
| Your fee to MIB | Same wholesale rate as Model B | Same wholesale rate as Model A |
You can mix and match — some of your clients on Model A, others on Model B, all under your single Pro Whitelabel account.
Always your branded address: your firm's name on a neutral domain we run for you. Every one of your clients signs in there, and nothing in it names MyIntelBrief.
Example: a client named "Sunset Dental" served by "Joe's Consulting" signs in at Joe's Consulting's branded address and sees Joe's Consulting from start to finish.
No giveaway in the address. The address is your brand on a neutral domain, so even a client who reads URLs sees only your firm. The branding everywhere else — logo, emails, colors, PDFs — is fully yours too.
If the client doesn't mind (or doesn't notice), this is the easiest model for you. You set up the dashboard once, send them the login, and they self-serve from there.
joesconsulting)myintelbrief.com/account/whitelabel/businesses and click "+ Add Business"Nothing. They never visit a URL. The entire product, from their perspective, is the email.
This is the simplest white label for the client — there's no address to visit at all. Their daily email arrives under your firm's name. They reply to that email, the reply lands in your inbox, and you respond from there.
myintelbrief.com/account/whitelabel/businesses and click "+ Add Business"Ask the client (or ask yourself about them) three questions:
1. Does the client want to log in and explore the data themselves, or just receive a digest?
2. How technical is the client?
3. How much hand-holding does the client expect from you?
If any answer points to Model B, default to Model B. The concierge model fails less often and lets you charge more.
If all three answers point to Model A, set them up with subdomain access. Send the login, and you're mostly done.
You set whatever retail price makes sense for your relationship. Here's what a sustainable price-to-effort ratio looks like (your per-client cost is a small fraction of these retail prices, and it drops as you add clients):
Most consultants run a mix: maybe 70% Model A clients (low-touch, low-margin volume) and 30% Model B clients (high-touch, high-margin retainer relationships). The Model B clients are usually your best-fit ICPs and your highest-leverage referral sources.
Regardless of which model you use for each client, you do this once when you first sign up:
When you subscribe to Pro Whitelabel, you'll pick the name for your branded address. Most consultants use their firm name:
joesconsultingacmehilltopYour address is that name on a neutral domain we run for you — it never mentions MyIntelBrief. Your settings page shows the full address.
Even in Model B (where clients never visit a URL), this branded address is your management dashboard. You log in here to add/manage clients, review feeds, and configure branding.
Both used in the daily emails clients receive, plus your dashboard. Brand color is a hex code (#2D6FE0 for instance). Logo should be 240×60 px, PNG or SVG, transparent background recommended.
There is no email or DNS setup for you to do. Your clients' briefs go out under your firm's name from a neutral sending address we set up and maintain for you (your white label settings page shows exactly which address). It never mentions MyIntelBrief, and it keeps your own domain's email reputation out of the picture.
What you choose is where replies go. On your white label settings page, enter the address you want client replies delivered to — usually your own work email. When a client hits Reply on a brief, the message is forwarded to that address, with the client's address set as the reply-to so you can answer them directly.
Model B consultants usually use a personal address since they want the conversation. Model A consultants often use a shared inbox, since the client should explore most questions in the dashboard.
For Model A clients (who log into dashboards), they might occasionally want technical help — "I can't log in", "How do I add a competitor?", "What does this metric mean?".
Two options:
For Model B clients, this doesn't apply — they never see a dashboard.
When you add a new client, run this checklist. Mark each item once done.
myintelbrief.com/account/whitelabel/businesses and clicked "+ Add Business"The fastest way to sell MyIntelBrief is to show it, not describe it. The Prospect Workup tool (in your dashboard) lets you run a real, live, fully-branded competitor brief on ANY local business — no signup, no cost to them — right in front of the owner.
How consultants use this in the field:
Everything the prospect sees — the brief, the email, the page itself — carries only YOUR brand. MyIntelBrief never appears anywhere in what they see.
Want the prospect to reach this experience on their own instead of you demoing it in person? You can link prospects to it on your white label subdomain, so it carries your brand rather than ours — useful if you want prospects to self-serve a demo rather than you running it for them live. This is optional; most consultants get the best results running it themselves, in person, as described above.
Adding one or two clients is dabbling. Adding five or ten — at retail prices you set — is a real consultancy with monthly recurring revenue. Here's how to think about that transition.
Two facts about how the economics work for you:
That structure is what lets you turn this into a real business: recurring revenue every month the client renews, scaled by how aggressively you priced and how many clients you closed.
Pick the one that matches your business — or run all three at the same time across different clients:
1. Pure-play resale. Add the client as a sub-business, bill them on your own invoicing tool, forward the daily brief (optionally with your own one-paragraph commentary). Time per client: ~30 minutes a month. This is the scale path — 20 clients × $400/mo average margin = $8K/mo profit on a few hours a week.
2. Hourly consulting bundle. Use MIB as the research backbone for billable hours. Client pays $150-300/hr for "competitive intelligence consulting." The hour you bill is largely AI-prepared by us; your value-add is interpretation, presentation, and follow-up. 5 hrs/month at $200 = $1,000 retail on a single Pro-tier client seat — roughly a 10× markup, and MIB only ever sees the seat.
3. Flat monthly retainer. Sell "competitive monitoring + strategy + reporting" at $1,500-$5,000/mo retainer. MIB is the data layer; you wrap slides, quarterly reviews, recommendations, escalation calls. The client never knows or cares where the underlying data comes from. This is the brand-builder path — your consultancy looks like McKinsey for SMBs.
Your per-client cost is set by the tier and your volume; everything above that is your business model. You can run all three packaging types simultaneously — different clients suit different approaches.
Your base cost is $419.98/mo for the Pro Whitelabel plan — that's the price of admission to resell. You're $419.98 underwater every month until your client margins cover it.
At reasonable retail markups (typically several times your per-client cost), here's what it takes to cross various income thresholds:
| Profit goal | What it takes (rough mix) |
|---|---|
| Breakeven ($419.98 base covered) | 4 Starter clients, OR 1 Pro client, OR 1 Enterprise client |
| $1,000/mo (side income) | 1 Pro + 2 Starter, OR 1 Enterprise client |
| $5,000/mo (replace a part-time job) | 2 Pro + 5 Starter, OR 2-3 Enterprise |
| $10,000/mo (full-time consultancy) | 5 Pro + 10 Starter, OR 5-7 Enterprise |
| $20K+/mo (sales agency) | 10+ clients across tiers, with a real sales motion |
The transition from "consultant" to "salesperson" happens somewhere around the $5K/mo mark. At that point you're prospecting deliberately, closing predictably, and retaining clients past their first three months. That IS the job — and because you own the client relationship from day one, every closed client compounds into more recurring revenue, not just a one-time commission.
These are illustrative composites — what successful consultants typically build in 6-12 months. Use them as a yardstick, not a guarantee. Your timeline depends on your niche, your network, and how aggressively you price.
Niche: Local restaurants in a metro area she already does branding for.
Approach: Pure-play resale (Path 1). She forwards the daily MIB brief to each client with a one-paragraph note ("here's what to do this week"). Uses her existing client list as the first 8 closes — she already knew them, they already trusted her.
Numbers: 8 Starter clients at $129/mo retail (her standard introductory price). Revenue: 8 × $129 = $1,032/mo, against the $419.98 plan fee plus 8 Starter client seats. Net: a few hundred dollars a month, on roughly 4 hours/week of effort — and it grows with every client she adds.
Why it works: She doesn't try to sell strategy. She's a distribution channel and a friendly face. Her clients aren't paying for her time — they're paying for the certainty that the right person is filtering for them. At 12 months she'll have 15-20 clients and clear $1,200-1,500/mo without scaling her hours.
Niche: Mid-market manufacturing firms ($5-50M revenue) doing competitive analysis as part of bigger sales-enablement engagements.
Approach: Hourly consulting bundle (Path 2). He doesn't sell competitive intelligence as a product — he sells "competitive intelligence consulting" at $250/hour, 6-10 hours/month per client. Each client's MIB brief becomes the raw material for his monthly deliverable.
Numbers: 6 Pro-tier clients at ~$1,800/mo each (rounding to 8 hours/month average). Revenue: 6 × $1,800 = $10,800/mo, against the $419.98 plan fee plus 6 Pro client seats. Net: over $9,000/mo, on ~48 hours/month of billable time.
Why it works: Manufacturing clients don't want to read a daily email. They want a sharply-presented monthly meeting where the consultant says "your three closest competitors are doing X, Y, Z — here's what we should do." MIB cuts his research time from ~6 hours/client to ~1 hour/client. He bills the same rate; the AI does the heavy lifting underneath.
Niche: Regional law firms ($10-100M revenue) doing market positioning, competitive monitoring, and quarterly partner-level strategy reviews.
Approach: Flat monthly retainer (Path 3). She charges $4,500/mo retainer per firm, all-inclusive. Her deliverables: monthly competitive intelligence digest (rebranded MIB output), quarterly partner meeting with slide deck, on-call advisory for big moves like new practice areas or geographic expansion.
Numbers: 8 firms on retainer at $4,500/mo (one firm on a $7,500/mo tier for a multi-practice firm). Most on Pro, two on Enterprise. Revenue: ~$37,500/mo, against the $419.98 plan fee plus 8 client seats. Net: roughly $35K/mo, supporting one part-time analyst she pays $5K/mo.
Why it works: Her clients aren't paying for data — they're paying for a partner-level peer who walks into the conference room with a coherent point of view. MIB is the data layer that makes that monthly slide deck possible at 1/10th the cost of a junior associate doing it from scratch. Her clients don't know or care that MIB exists.
Notice the structural pattern across all three: retail pricing is decoupled from cost. Tara charges $129 for a Starter seat; Daniel charges $1,800 for a Pro seat; Maria charges $4,500 for Pro and Enterprise seats. The retail is set by the value delivered to the client (and the consultant's positioning), not by what we charge them. That's the difference between selling software and running a consultancy.
Three forces work in your favor as you scale:
Time per client decreases. Your second client is harder than your tenth. You build templates for onboarding emails, monthly review notes, escalation responses. The marginal hour per client drops from 60 minutes to 10 minutes — but the margin stays the same.
Pricing power increases. Your first Pro client probably went for $200/mo (you were nervous and wanted the close). Your fifth Pro client goes for $499/mo because you have case studies and they have urgency. Same per-client cost, 2.5× the margin.
Switching costs lock the client in. By month 6, your client has 6 months of historical data inside the dashboard, they've built workflows around the briefs, their team checks the digest first thing every morning. The cost to switch — re-onboard with a competitor, lose history, retrain the team — far exceeds the price you charge. Pricing power increases with tenure.
At month 12, a consultant who started with 1 client typically has 8-15 specialized clients in a niche they own (dental practices, B2B law firms, regional restaurant groups, whatever they decided to focus on). The 12-month profit curve on your stats page makes this trajectory visible from day one.
If you've been reading this and thinking "I should try this" — here's the lowest-risk path to find out if it works for you:
If you don't close two clients in 30 days, cancel Pro Whitelabel and walk away with $596 of opportunity cost — less than a marketing dinner. If you DO close two clients, you've validated a business model that compounds for years.
You're not just reselling a product — you're building your own consultancy, with recurring revenue, growing pricing power, and a niche you control. The infrastructure happens to come from us.
Yes. The billing is the same regardless of model. Switching from A to B just means revoking their login and stopping any further dashboard access — their daily emails continue. Switching from B to A means creating a login and sharing it with them. Both are reversible.
Yes — that's actually the recommended setup. Most consultants run a mix of A and B clients depending on each client's preferences.
Every white label email goes out under your firm's display name from the neutral sending address shown on your settings page — there is nothing to configure. In the rare case that address can't send, we fall back to our own sending address so the brief is never lost; it still carries your firm's display name, but the address itself is ours.
No. Each sub-business is tied to one consultant. If a client switches consultants, you cancel them from your account and the new consultant adds them as a fresh sub-business.
intelligence.theirsite.com instead of your branded address?Not supported in v1. We may add custom-domain support in a future release. For now, their options are your branded address (Model A), which never names us, or no address at all (Model B).
No. We run the sending side for you. The only email setting you choose is the reply address on your white label settings page.
You add them one at a time through the dashboard — your first client goes through a Stripe checkout, and each client after that is charged to the card on file when you add them. About 2–3 minutes per client. For 10 clients, expect ~30 minutes of clicking through forms once.
Each sub-business covers one business. If a client wants more, you create multiple sub-businesses for them — each at the wholesale rate of their chosen tier — and bundle them in your retail price.
When you intentionally cancel Pro Whitelabel:
Why the notice? Some of your clients will be happy with the service even if your business relationship is ending — for whatever reason. MyIntelBrief's policy is to give those clients an option to continue directly so they don't lose service they value. Roughly 10-20% of "rescued" end clients typically sign up directly when offered this.
What this means for you:
Payment failure is different. If your card fails or expires (not an intentional cancel), there's a 14-day grace period with escalating reminder emails to you — your clients don't see any "service ending" notice during that period. They only see suspension messaging if the grace period expires without payment. This is to avoid embarrassing you in front of clients while you handle a billing hiccup.
If you want to leave MIB cleanly without any client-facing notice, the path is:
Don't cancel Pro Whitelabel without a transition plan.
Your per-client rate is set by tier and volume. What you charge your retail client is your own decision — you can offer them whatever introductory price you want without affecting your MIB cost.
"I'll set up a competitive intelligence platform for [Client Name]. You'll get a login to your own dashboard — branded as Joe's Consulting — where you can see daily reports on your top competitors. Every morning at 6 AM you'll get a summary email. The dashboard is yours to explore — log in whenever you want, drill into anything, upload your business plan for AI analysis, see how you compare on Google reviews. We'll review the data together once a quarter, and I'll flag anything urgent as it comes up. $149/mo, month-to-month, cancel renewal anytime."
"I'll be your competitive intelligence analyst. Every morning at 6 AM, you'll get a daily brief from me — what your top competitors did, why it matters, what to do about it. No software for you to learn. No dashboard to check. Just five minutes of reading every morning, with my phone number to call when you want to talk through anything. I do the analysis, you make the decisions. $349/mo, month-to-month."
Your white label is genuinely white label. Across the entire client experience — the dashboard, the login page, the emails, the PWA, the support chat, the brief itself — your client sees your brand and never sees ours. We suppress every MyIntelBrief name, logo, link, and email address on anything a client touches. That's by design and we verify it.
There is exactly one deliberate exception, and it exists for your legal protection, not ours:
Why this matters to you: AI-generated intelligence can occasionally contain an error. If a client ever claims they were harmed by a mistake in a brief, the single strongest defense is being able to show the correction channel was right there on the product — they knew how to flag it and have it fixed. A recipient who spots an error, says nothing, and acts on it anyway has assumed that risk. This protects you (the consultant who delivered the brief) first, and us second. It is the reason we will never remove that line, even on a fully unbranded resale.
To be explicit: this is the only intentional acknowledgment anywhere that a brief is machine-generated and correctable, and on your white label briefs it is attributed to you, not to MyIntelBrief. Nothing else in the client-facing product reveals the platform behind your brand. (Your own agreement with us — these Terms — is between you and MyIntelBrief and is never shown to your clients.)
The cleanest mental model: you're selling two different services, both backed by the same MIB platform.
Model A is a software resale. Model B is a service offering. Both are fully supported on the same wholesale subscription — your retail price, your effort, and your client experience are all yours to define.
The best consultants choose deliberately for each client. They don't default-bucket everyone into Model A and they don't burn out doing Model B for clients who'd be just as happy with the dashboard. Reread the decision framework at the top whenever you're onboarding a new client.
Questions? Email info@myintelbrief.com. We're here to help you make it work.