Know what your local competitors changed this week — and what to do about it.
The restaurant down the street raises prices or starts a lunch special — and you hear about it weeks later, from a customer.
Sample brief · Restaurant · Mesa, AZ see it ↓ Golden Ladle Noodle Bar: Raised delivery-app prices about 15% and added "$0 delivery over $25" Suggested move: You don't need to change your prices. Look at your own app prices next to your counter prices so you know your gap.We do the market research and email you a short report — a brief — with only what’s worth knowing.
Not sure yet? Here’s how it helps your business.
“Will my competitors find out I looked?”
No. We read public information only — websites, Google listings, reviews, job posts. Nobody you
type in is ever contacted.
“Will it charge me later?”
We never ask for a card for the free weeks, so there is nothing to bill. The briefs simply stop after
week 4 unless you choose a plan.
“Will you sell my email or spam me?”
No. We do not sell your personal information (privacy policy).
You get this brief, then one a week for 4 weeks, and every email has a one-click unsubscribe.
“Will it work for my kind of business?”
MyIntelBrief is built for businesses with real competitors nearby: restaurants, trades, dental and medical,
auto, retail and local services. A shop that also sells on Instagram or online counts. Only a
business that sells only online is not a fit.
“What does it cost after the 4 weeks?”
Nothing, unless you choose to keep it. If you do, Starter is $39.99 a month right now (normally
$79.99). If the briefs don’t earn their keep, they just stop.
“I already know my competitors.”
You know who your competitors are. Do you know what they changed this month — a price, their hours, a hiring
push, what their own customers are complaining about? Most owners hear that late, from a customer.
This is how you hear it first.
Built by Chuck, a former defense-intelligence systems engineer.
Try it on my business now ↑Free · no credit card · no annoying sales calls
Not trying it yet? What would you need to see first?
Thanks, that helps. See 25 sample briefs by trade →Every plan and price is on one page, and the 4 free weeks need no card: see the prices → Every item in a brief links the public page it came from, so you can check it. Read a full sample →
Built by a former defense-intelligence systems engineer. Every finding names its source and date.
- A Mexican restaurant near Austin, TX added mezcal dinners, a Día de los Muertos event, and a Sunday-hours change
- A fast food restaurant near Nebraska City, NE brought back a steak nugget item with a new sauce
- A spa near Kansas City, MO added a Zen suite and infrared sauna to its site
- An advertising agency near Memphis, TN added client logos and an end-to-end capabilities section
- A plumbing company near Gilbert, AZ launched a $50 water heater discount and added smart leak detection
- An electrical services company near Phoenix, AZ now advertises a $79 diagnostic fee and $20 member rate
- A legal services firm near Charlotte, NC added service areas in the surrounding region
- A plumbing company near Gilbert, AZ launched a price-beat guarantee and 24/7 same-day service
- A beauty salon near Overland Park, KS ended a free-half-size skincare promotion
- An auto repair shop near Tucson, AZ lists weekday hours and a new location with waived diagnostic fees
- An antique dealer near Kansas City, MO restructured its dealer pages and added a dealer portal
- An auto detailing business near Tucson, AZ dropped a climate-controlled shop claim and added detailing copy
- An auto repair shop near San Jose, CA promoted 25% off first-three-months and walk-in service
Real changes from recent briefs and free demos · names hidden
Rather look first? See a sample brief — no typing →
Watching competitors by hand, a short history
Keeping an eye on competitors is easy to plan and hard to keep doing. Most days nothing has changed, so it quietly stops, right up until the day something big does. MyIntelBrief checks every night, so you don’t have to.
Meanwhile, at the competition…
Real lines from our sample briefs (illustrative businesses).
Self storage · Katy, TX
Across town, the 10×10 just dropped from $149 to $119, and the first month is $1.
The unit is 10×10. The fine print is 2×2.
Read this brief →Law firm · Brooklyn, NY
A rival firm built a page just for injured rideshare drivers, in English and Spanish.
Nobody announces a new practice area. They just quietly publish a page.
Read this brief →Franchise · Indianapolis, IN
The chicken place half a mile away is adding a second drive-thru lane.
Construction fencing is the loudest announcement there is. You just have to drive by it.
Read this brief →Roofing · Oklahoma City, OK
Out-of-state storm crews are knocking on doors in your town, pitching “free” hail inspections.
They’ll be gone before the next storm. Your reviews won’t be.
Read this brief →Marketing agency · Nashville, TN
A rival agency launched “AI search optimization” and posted 2 SEO job openings the same week.
One new page is a test. A new page plus two new hires is a plan.
Read this brief →Real estate · Boise, ID
A rival team now promises: “We’ll buy your home if it doesn’t sell.”
Bold promise. We read the asterisk for you.
Read this brief →Plumbing · Anaheim, CA
A rival is offering service techs a $3,000 sign-on bonus.
Your best tech has already seen the ad. Now you have too.
Read this brief →Restaurant · Mesa, AZ
Same pho, $2.30 more if it arrives by scooter.
They raised delivery-app prices about 15%. The counter price didn’t budge.
Read this brief →Dental · Seattle, WA
The chain down the street cut new-patient exams from $79 to $39.
We brush up on their prices so you don’t have to.
Read this brief →Auto repair · Columbus, OH
Oil changes across town: $89.99 → $59.99. Check-engine diagnostics: $129 → $49.
Somebody’s getting slippery.
Read this brief →Coffee shop · Asheville, NC
The 16 oz latte next door dropped from $5.25 to $4.50.
75¢ cheaper. 100% smugger.
Read this brief →Boutique · Charleston, SC
A rival boutique cut its free-shipping threshold from $150 to $75.
Your customers noticed at checkout. Now you know too.
Read this brief →Med spa · Eagan, MN
The local leader has 1,172 Google reviews. You have 56.
Now you know what next quarter is for.
Read this brief →Now see what yours are up to ↑
Is $39.99 a month worth it? Do the math with your numbers.
Knowing first means you can answer before your customers drift: a pickup reminder when a rival raises app prices, a written all-in quote when one advertises a lower headline price. So the question is simple: what is one customer, job or client worth to you?
times a year.
Tip: for a fair test, use what you keep after costs (food, parts, labor), not the full ticket.
Your numbers stay in your browser. We can’t promise you’ll keep a customer. We can promise you’ll know what changed in time to decide. The first 4 weeks are free.
How it works, in three panels
- 2,100+
- competitor briefs generated
- every brief generated — emailed, free demos, or read on the web
- 1,300+
- competitors tracked
- found from Google listings for the businesses we’ve briefed
- 1,200+
- competitor moves caught, last 30 days
- price, promotion, review, hiring and opening changes
Look up your business and it shows up on this map within 24 hours. We never show your business name, only your city and state.
This week: 105 briefs emailed · 593 competitor moves caught · as of Oct 28, 2026
What gets watched
What gets watched
- prices & offers
- services & locations
- reviews & reputation
- hiring & growth signals
- new competitors, permits & local news
- what your suppliers are charging
📅 The free demo is a one-time snapshot of today. A plan keeps watching and emails you each change on the days you pick.
Read the whole brief →
How we pick your competitors → Competitor price monitoring →
The Gripe Gap™: what your customers love about you that your rivals’ customers hate about them, and how you can use it to your advantage
We do this analysis for you. Every week we read the public Google reviews for you and the rivals near you, and when the data shows an edge, where you are praised and the competition is complained about for the same thing, we find it and put it in your brief. If the data holds no edge, we don’t make one up. Here is how it works, on a sample plumber.
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Step 1 · Their praise
Your reviewers keep saying the same good thing
We read the reviews and group what people praise.
Ridgeback Plumbing & Rooter, Anaheim
★★★★★“The price on the quote was the price on the bill.”★★★★★“No surprises. Exactly what they quoted.”★★★★★“Honest about the total up front.”8 reviews praise “the price on the quote was the price on the bill”
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Step 2 · Their gripes
The rivals’ reviewers keep saying the same bad thing
Same reading, for the 3 competitors nearby.
3 nearby competitors
★☆☆☆☆“Surprise fees on the invoice.”★★☆☆☆“Final bill was way over the quote.”★☆☆☆☆“Extra charges nobody mentioned.”13 reviews complain about surprise fees
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Step 3 · The gap
Where the two meet is your edge
When your edge is in the review data, we find it and say it in plain words.
Praised here
honest totalsGripes there
surprise feesGripe Gap™You are praised for the exact thing your rivals’ customers complain about.Suggested move: Say it where buyers compare: put what the quote includes in writing, so a homeowner holding two quotes can see it.Counted from public Google reviews, source named on every finding.
Illustrative business and counts, from the sample brief on this page. Once a week, in your brief, written for your real business and your real competitors.
Who it’s for
- Home services & trades
- Restaurants & food
- Med spas, dental & clinics
- Law firms
- Real estate agents
- Franchise owners
- Auto repair
- Shops & retail
- Marketing agencies & consultants
Consultants: resell these briefs under your own brand →
If your business is not listed, there’s a good chance we can do the report — we just can’t include every business or the web page would be overwhelming.
Is this just a Google Alert?
No — a Google Alert can only match a name that is already being published. We read the pages themselves — pricing, hours, reviews, job posts, permits — and report what changed, not what got mentioned.
Isn’t this just a page-change alert?
A page-change alert tells you that a page changed. We read their pages, listings, job posts and reviews together, tell you what the change means for you, and give you one move to make.
Can’t I just ask ChatGPT?
With ChatGPT, you get one undated answer, at the moment you happen to ask. We check their key pages every morning, compare them with the last copy, and report only the difference.
What it costs
Free for 4 weeks — just your email, no card. Then from $39.99/mo if you want to keep it.
Still have questions? Watch the 9-minute tour or play the podcast.
Run one on your own business
Free · no credit card · no annoying sales calls
