MIB Market Intelligence Report
November 09, 2026
At a glance
- Biscuit Brothers Toronto: Launched B2B wholesale channel — selling to 12 boutique pet stores
- Snout & Sprig Bakery: Snout & Sprig is promoting a weekend lifestyle feature about their bakery
- Northpaw Pet Supply: Regional pet-supply chain added a "premium small-batch treats" private label at $6.99
Two high-priority items for Pawsome Pâtisserie warrant action this week.
🔴 HIGH PRIORITY
🔴 🌐 Biscuit Brothers Toronto
Competitor's website
Launched B2B wholesale channel — selling to 12 boutique pet stores
🌐 On their site
Biscuit Brothers added a "Wholesale" tab to their website yesterday listing 12 boutique pet stores across Greater Toronto Area now carrying their products. They're selling at $4/biscuit wholesale (retailing for $9). They are now pitching the same kind of shop that carries your products.
→ Action: Check the list against your own retail accounts. If any overlap, call those shops this month and ask how your products are selling there; a buyer you talk to regularly is harder to win away.
Sources: Competitor's website
🟡 MEDIUM PRIORITY
🟡 📌 Snout & Sprig Bakery
Competitor's Instagram + website press page
Snout & Sprig is promoting a weekend lifestyle feature about their bakery
Snout & Sprig Bakery posted on Instagram and on a new "In the press" page yesterday that a Toronto weekend lifestyle feature profiled them, with a video of their owner's morning baking routine. Comments and shares on their posts suggest it is bringing them new local followers; a bump like this often lasts a few weeks.
→ Action: Pitch a Toronto lifestyle magazine with your own founder-story angle within 2 weeks while pet-bakery is a "trending Toronto topic." Lead with what makes you DIFFERENT from Snout & Sprig — different ingredient sourcing, different breed-specific products, different price point.
Sources: Competitor's Instagram + website press page
🟡 📌 Northpaw Pet Supply
Competitor's website (prices / specials page)
Regional pet-supply chain added a "premium small-batch treats" private label at $6.99
Northpaw Pet Supply, a regional pet-supply chain, launched an in-house "small-batch artisan" treat line across its Ontario stores yesterday. Pricing is $6.99 for a small bag — about half of artisan-bakery pricing — and the bag names a contract manufacturer. Will pressure your perceived value at the casual-buyer end of the market.
→ Action: Don't compete with Northpaw on price — compete on differentiation. Add an in-store ingredient board listing the exact farms/suppliers you source from. Promote your hand-rolled process. Make the buyer feel the price-premium reflects real provenance.
Sources: Competitor's website (prices / specials page)
🟡 🌐 Barkley Street Biscuits
Competitor's website
Rival added "human-grade" badges and a batch lab-test page
🌐 On their site
Barkley Street Biscuits added a "Human-Grade Ingredients" badge to every product page yesterday, plus a new page posting a lab test result for each batch. Their Instagram is promoting it as "tested, not just trusted."
→ Action: Don't copy the badge until you know what backs it — ask your own adviser what wording you can use before a claim like "human-grade" goes on your bags. What you can show today is your ingredient list and where each one comes from. If shoppers start asking about testing, price a batch test before you promise one.
Sources: Competitor's website
🟢 LOW PRIORITY / FYI
🟢 📌 Maplewood Pet Bakery (King West)
Google Business Profile listing (reviews)
Reviews flag inconsistent product availability — "they're always out"
Maplewood Pet Bakery King West has 5 reviews this week mentioning being out of stock on advertised items. Their disappointed customers are your prospects. A shopper who leaves a shop without what they came for is a sale that goes to whoever has it on the shelf.
→ Action: Only if you can keep the shelves full: check the in-stock rate on your top sellers for the next two weeks. If you can, say 'in stock today' on your Google profile and in Instagram stories, so customers who could not find what they wanted elsewhere know where to go. Ask anyone who leaves empty-handed what they came in for.
Sources: Google Business Profile listing (reviews)
⭐ Google reviews landscape
Where you stand on Google reputation vs. the competitors we monitor — star rating and total review count. More reviews = more inbound trust; a rising competitor is pulling ahead on social proof.
| Business | Rating | Reviews |
| Maplewood Pet Bakery (King West) | 4.7★ | 164 |
| Pawsome Pâtisserie (YOU) | 4.6★ | 95 |
| Barkley Street Biscuits | 4.5★ | 212 |
| Snout & Sprig Bakery | 4.4★ | 97 |
| Biscuit Brothers Toronto | 4.3★ | 389 |
💡 You rank #5 of 5 on review volume. Biscuit Brothers Toronto leads with 389 reviews (~2× your competitors' median of 188).
💬 You have 2 new reviews to respond to
No owner reply was showing when we checked.
- ★★★★★ · Nov 7 · open on Google
“The pupcakes were gorgeous and our dog could not wait to dig in. Lovely, friendly shop.”Suggested replyThank you so much for the kind words. We are delighted the pupcakes were a hit at your house, and we look forward to seeing you both again.
- ★★★☆☆ · Nov 4 · open on Google
“Cute shop, but the line moved slowly on Saturday and one flavour was sold out.”Suggested replyThank you for the feedback. A slow line and a sold-out flavour are no fun, and we would like to hear more about your visit. Please call us when you have a moment.
Suggested replies are drafts: read and edit before you post. We never post anything for you. Copy a reply into your Google Business Profile.
November 2026: you and the rivals we track, side by side.
| | Rating | Reviews | New 30d | Replies | Services |
|---|
| Pawsome Pâtisserie | 4.6
(±0) | 95
(+2) | 2
(+1) | 45%
(+5 pts) | 6
(±0) |
| Barkley Street Biscuits | 4.5
(±0) | 212
(+2) | 2
(+2) | 38%
(-2 pts) | 6
(±0) |
| Biscuit Brothers Toronto | 4.3
(±0) | 389
(+4) | 4
(±0) | 42%
(-2 pts) | 3
(±0) |
| Maplewood Pet Bakery (Kin… | 4.7
(±0) | 164
(+9) | 9
(±0) | 58%
(-2 pts) | 3
(±0) |
| Snout & Sprig Bakery | 4.4
(±0) | 97
(+6) | 6
(+2) | 60%
(-2 pts) | 6
(±0) |
Brackets: change from a month ago. New 30d: Google reviews added in the last 30 days. Replies: share of the latest reviews we read that have an owner reply. Services: services named on the website.
For your information: your Google listing
Your Google listing now shows different weekend hours than before: Sunday is listed as closed. If that is right, no action is needed. If not, fix it in your Business Profile so customers are not turned away.
MyIntelBrief Competitive Intelligence
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