Sample Daily Brief — Radiant Skin Med Spa
Below is an example of the daily competitor intelligence brief a medical spa in Eagan would receive after subscribing. This is the exact format and depth we deliver — same template, same signals, same action items. Only the names are fictional.
Radiant Skin Med Spa
5 competitor changes detected for Radiant Skin Med Spa today. Two high-priority items warrant action this week.
✅ Actions to Take Today (5)
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🔴 HIGH · re: Aspen Ridge Medspa — Added medical weight loss and muscle-building body sculpting
Decide whether medical weight loss belongs in your menu. If you already offer it and simply do not list it, add it to your homepage and Google Business Profile — an unadvertised service is invisible to a shopper.
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🔴 HIGH · re: Northern Bloom Med Spa — Promoting a new Cedar Grove Parkway location
Compare your posted hours against theirs. Weekend availability is the single most common reason a first-time med spa client picks one clinic over another in this market.
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🔴 HIGH · re: Radiance Aesthetics South — Leads the local field on review volume — 1,172 vs your 56
Make review generation routine: text or email every satisfied client a direct Google review link immediately after their visit, and reply to every review including critical ones. Recent 5-star reviews lift both the count and the score a buyer sees first.
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🟡 MEDIUM · re: Service gap analysis — Six services your competitors advertise and you do not
Start with online booking — few rivals have moved on it and it is the cheapest of the six to add. Then confirm whether the other five are true menu gaps or simply services you offer but never listed.
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🟡 MEDIUM · re: Meridian Wellness — Positioning as boutique injector-led, no pricing shown
Their narrow menu is your opening: you can compete on breadth. Their hidden pricing is also an opening — you already advertise transparent pricing, so say so explicitly on the pages a comparison shopper lands on.
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🔴 HIGH PRIORITY
Added medical weight loss and muscle-building body sculpting
Aspen Ridge Medspa now advertises semaglutide-based medical weight loss alongside muscle-building body sculpting, positioned together as a single programme on their services page. This is a category you do not currently advertise, and it is the strongest repositioning signal in the Eagan market this week.
Sources: example.com
Promoting a new Cedar Grove Parkway location
Northern Bloom Med Spa is actively promoting a new Cedar Grove Parkway location in addition to its established North Eagan site at 3001 Palm Way. Their listed hours run 10 AM-7 PM weekdays, 9 AM-5 PM Saturday and 10 AM-5 PM Sunday — wider than yours on both weekend days.
Sources: example.com
Leads the local field on review volume — 1,172 vs your 56
Across the nine clinics monitored, Radiance Aesthetics South holds 1,172 Google reviews at 4.9 stars, roughly five times the field median of 236. You currently rank 8th of 9 on review volume with 56 reviews at 4.7 stars, below the 4.8 held by the leaders.
Sources: maps.google.com
🟡 MEDIUM PRIORITY
Six services your competitors advertise and you do not
Comparing your public website against the eight competitors monitored: laser hair removal (7 of 8 advertise it), facials (4 of 8), gift cards (4 of 8), online booking (3 of 8), LED light therapy (3 of 8) and microblading (2 of 8). Only two of eight advertise online booking, so it remains an available advantage rather than table stakes.
Sources: example.com
Positioning as boutique injector-led, no pricing shown
Meridian Wellness leads with Botox as its core offering under a board-certified nurse practitioner with 16+ years of clinical experience, emphasising 15-minute sessions and FDA-approved safety. No pricing is visible anywhere on their site, and their scanned pages show no lasers, body treatments or broader med-spa services.
Sources: example.com
The attachment brief-*.jsonl
is a machine-readable version of this brief: one JSON object per change.
Save it and paste into ChatGPT/Claude/etc. with a prompt like
"Summarize the top 3 actions from this competitive brief."
Wiring your AI agent to read your inbox automatically is also an option — but it's a level of access we don't recommend lightly. Inbox-reading agents have access to far more than this brief; that's a risk only you can decide to accept.
About this sample: The business and its competitors above are fictional — designed to show the format and depth of a real MyIntelBrief intelligence brief without naming any actual company. The signal types, action items, and analytical patterns reflect what we deliver to live subscribers every day. Your own briefs would be based on your real business and its real competitors.
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