MIB Market Intelligence Report
Fieldstone & Pike Marketing
November 09, 2026
At a glance
- Wrenfield Digital: Added an "AI search optimization" service page and posted 2 SEO specialist jobs
- In your industry: Published a case study on winning a 9-location home-services client
- Tallowmere Marketing: Hiring a VP of Client Services to "own retention across the book"
Two high-priority items for Fieldstone & Pike Marketing warrant action this week.
What's Moving in the Market
🟢 🆕 Brightkiln Agency
Competitor's website (new city page) + Google Business Profile listing
Atlanta agency added a Nashville city page and a "coming soon" office listing
Brightkiln Agency, based in Atlanta, launched a "Nashville marketing agency" page on their site and a Google profile for a coworking address in the Gulch marked "opening soon." The page leads with restaurant and hospitality clients and says they are "hiring locally." They have no Nashville reviews yet.
→ Action: No move needed today. A city page and a coworking address are cheap to set up and don't yet mean real work here. We'll tell you if they post Nashville jobs, publish a local case study or start collecting reviews from local clients. If hospitality is a big part of your book, make sure your own work in it is easy to find on your site.
Sources: Competitor's website (new city page) + Google Business Profile listing
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🔴 HIGH PRIORITY
🔴 🌐 Wrenfield Digital
Competitor's website (services page) + Job postings (LinkedIn)
Added an "AI search optimization" service page and posted 2 SEO specialist jobs
🌐 On their site
Wrenfield Digital published a new services page this week for "AI search optimization — get your business named in AI search answers," linked from their homepage menu, with a "free AI visibility audit" form. The same week they posted two SEO specialist openings in Nashville that ask for "experience with AI Overviews and answer-engine content." A new page plus two hires suggests they are building a team for it, not just testing a headline. The page shows no pricing and no client results yet.
→ Action: Don't add the service just because they did. Start by checking demand: have any of your clients or recent prospects asked how they show up in AI answers? Ask your account leads this week. If the answer is yes, the cheapest first step is a short write-up of what you already do that helps (clear service pages, reviews, local listings) and one test with a willing client before you build a package or hire for it. If nobody is asking, note it and look again in a quarter.
Sources: Competitor's website (services page) + Job postings (LinkedIn)
🔴 📊 In your industry
Competitor's blog (case study) + press release
Published a case study on winning a 9-location home-services client
Harrowgate Media Group posted a case study and a press release naming Marrowfield Home Services, a heating, cooling and plumbing group with nine locations around Middle Tennessee, as a new client for paid search, local SEO and call tracking. The post claims "41% more booked calls in 90 days" from a pilot at three locations and quotes Marrowfield's marketing director on "reporting the whole team can read."
→ Action: Read it as a picture of what multi-location buyers want to hear, not as a lost deal. If you serve home-services or multi-location clients, check that you have a case study of your own with a real number, a time frame and a named client who agreed to it. Don't answer their claim with a bigger one. Your strongest reply is a result you can show.
Sources: Competitor's blog (case study) + press release
🟡 MEDIUM PRIORITY
🟡 📌 Tallowmere Marketing
Job posting (LinkedIn)
Hiring a VP of Client Services to "own retention across the book"
Tallowmere Marketing posted a VP of Client Services role this week. The post says the hire will "own retention and growth across our client book," build an account-management team, and run quarterly business reviews with every client. Agencies usually create a role like this when they are growing past what the founders can manage themselves, or when they have been losing clients.
→ Action: Expect them to pitch "senior attention" harder in the next few months. You know better than any brief whether your clients feel looked after, so a quick check helps: which of your accounts haven't had a strategy conversation with a senior person in the last quarter? Those are the ones to call first. Also keep an eye on your own senior staff, since a new VP often hires from nearby agencies.
Sources: Job posting (LinkedIn)
🟡 📌 Copperwick Creative
Google Business Profile listing (reviews) + competitor's website (homepage)
14 new Google reviews in 30 days and a new "best agencies" award badge
Copperwick Creative gained 14 Google reviews in the past 30 days, against about 2 a month before, and their rating moved from 4.6 to 4.8. Most of the new reviews mention a named account manager, and several read like they came from one client-appreciation event. They also added a "Best Agencies" badge from an online agency directory to their homepage and Google profile.
→ Action: Agency buyers do read reviews, but a sudden burst won't win deals on its own. The habit to copy is asking at a natural high point: after a good quarterly report or a campaign launch, the account lead sends the review link personally. Don't pay for a directory badge to match theirs. If you list in directories, pick the ones your prospects tell you they used to find you.
Sources: Google Business Profile listing (reviews) + competitor's website (homepage)
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