MIB Market Intelligence Report
November 09, 2026
At a glance
- Bel Air Aesthetic Group: Botox per-unit price visible on website for first time — $11/unit
- Beverly Crest Dermatology: Five new reviews mention 4-month wait time for new patients
- Laurel Canyon Dermatology: Launched new "GLP-1 weight loss" service line targeting cosmetic patients
One high-priority item for Sunset Dermatology Group warrants action this week.
🔴 HIGH PRIORITY
🔴 📌 Bel Air Aesthetic Group
Competitor's website (prices / specials page)
Botox per-unit price visible on website for first time — $11/unit
Bel Air Aesthetic Group added a pricing page yesterday with Botox at $11/unit (no minimums). This is unusual for the BH market where $13-15/unit is standard and pricing is normally not published. Likely a deliberate front-of-funnel acquisition move targeting price-shoppers who normally go to medspas.
→ Action: Don't race to the bottom on price. Counter with a "we don't up-sell units you don't need — every consult includes free imaging" message. Most price-shoppers convert to repeat clients when they trust the physician.
Sources: Competitor's website (prices / specials page)
🟡 MEDIUM PRIORITY
🟡 📌 Beverly Crest Dermatology
Google Business Profile listing (reviews)
Five new reviews mention 4-month wait time for new patients
Beverly Crest Dermatology has five reviews this week mentioning a "4-month wait" or "couldn't get in for months" for new patient consults. Indicates they're scheduling-constrained. Their unconverted demand is your opportunity. A new patient who cannot get a slot at a rival is a first visit that may go to whichever practice has an opening first, and a new patient is where a long relationship starts.
→ Action: Check your own new-patient schedule for the next two weeks. If you have open consult slots, say so where patients look: a line on your Google profile and a next-available-slot view on your booking page. If your schedule is full too, skip any paid search ad.
Sources: Google Business Profile listing (reviews)
🟡 🌐 Laurel Canyon Dermatology
Competitor's website
Launched new "GLP-1 weight loss" service line targeting cosmetic patients
🌐 On their site
Laurel Canyon Dermatology added GLP-1 weight loss (semaglutide injection) as a new service yesterday. Pricing is $499/month membership. They are positioning it as a complement to cosmetic treatments — "skin tightening + weight management." Smart cross-sell into their existing aesthetic patient base.
→ Action: Assess whether GLP-1 fits your practice, and check the current rules on prescribing and compounding with your own advisers before you start. If you do offer it, position around "physician-supervised, with proper medical oversight" — differentiator vs medspa-only practices.
Sources: Competitor's website
🟢 LOW PRIORITY / FYI
🟢 🌐 Westwood Glow Med Spa
Competitor's website
A nearby med spa started advertising a GLP-1 "maintenance plan"
🌐 On their site
Westwood Glow Med Spa added a "GLP-1 Maintenance Plan" page yesterday for patients who have finished an initial weight-loss program, at $249 a month, and is running Instagram ads for it across Westside zip codes. Expect some of your patients to ask whether you offer something similar.
→ Action: Train front-desk staff to handle GLP-1 maintenance inquiries even if you don't offer the service — refer to a partnering endocrinologist or medical weight-loss clinic. Lost trust from a hostile referral is expensive.
Sources: Competitor's website
⭐ Google reviews landscape
Where you stand on Google reputation vs. the competitors we monitor — star rating and total review count. More reviews = more inbound trust; a rising competitor is pulling ahead on social proof.
| Business | Rating | Reviews |
| Laurel Canyon Dermatology | 4.6★ | 330 |
| Beverly Crest Dermatology | 4.5★ | 610 |
| Sunset Dermatology Group (YOU) | 4.5★ | 184 |
| Bel Air Aesthetic Group | 4.3★ | 410 |
💡 You rank #4 of 4 on review volume.
🗣️ What customers are saying
We read 58 of Sunset Dermatology Group’s Google reviews and 90 reviews of 3 competitors — a sample, not their totals. We read each business’s newest reviews plus its 10 lowest- and 10 highest-rated, so strong opinions are over-represented on purpose. This is what reviewers volunteered, not a survey.
What your customers praise
- got a new-patient visit within a couple of weeks · 7 of the 58 we read
“Called on a Monday and was seen the following week” - doctor took time to explain · 9 of the 58 we read
What your customers complain about
- long wait in the waiting room · 4 of the 58 we read
“Easy to book, but I waited 45 minutes on the day”
What your website leads with — and whether reviewers mention it
- Accepting new patients · mentioned in 2 of 58 reviews
Gripe Gap™ — where you may have an edge
Your reviewers praise something that competitors’ customers complain about. “Possible” means the competitor side rests mostly on their lowest-rated reviews, which we read on purpose.
Access — 7 of your reviews praise “got a new-patient visit within a couple of weeks”; 12 reviews at 2 competitors (Beverly Crest Dermatology, Laurel Canyon Dermatology) complain about “months-long wait for a new-patient visit”, 9 of them from their lowest-rated.
Your reviewer: “Called on a Monday and was seen the following week”
→ If that matches what you see, say it where people compare you — your Google Business Profile and your website. Don't name or knock the competitor. Ask a few customers first whether it's why they chose you.
Not an edge yet
- Speed: customers complain about “long wait in the waiting room” at 1 competitor, and 4 of your reviews raise “long wait in the waiting room” too.
Competitor by competitor — what their customers complain about
Beverly Crest Dermatology · 4.5★ · 610 reviews · we read 30
months-long wait for a new-patient visit (8) — “The earliest new-patient slot was four months out”
Laurel Canyon Dermatology · 4.6★ · 330 reviews · we read 30
months-long wait for a new-patient visit (4) — “Had to wait until spring for a mole check”; long wait in the waiting room (5)
Bel Air Aesthetic Group · 4.3★ · 410 reviews · we read 30
pushed toward cosmetic add-ons (3)
What competitors' customers praise
- clear posted prices · 5 reviews across 1 competitor
Replies to reviews
You replied to 5 of your last 22 reviews (0 of 3 rated 3★ or lower). In the competitor reviews we read, the typical competitor replied to 25%.
Worth asking your next few customers
- Did getting an appointment quickly matter when you chose us?
- How long would you have waited for a first visit before looking elsewhere?
💬 You have 2 new reviews to respond to
No owner reply was showing when we checked.
For your profession we use a short, neutral reply that never confirms someone is a client or patient — edit before posting.
- ★★★★★ · Nov 7 · open on Google
“Professional and easy to reach. Thank you.”Suggested replyThank you for taking the time to share your feedback. We truly appreciate it, and if you ever want to reach us, please call us.
- ★★★☆☆ · Nov 4 · open on Google
“It took a while to get a call back.”Suggested replyThank you for your feedback. We take every comment seriously, and privacy rules keep us from discussing details online, so please call us and we will be glad to talk.
Suggested replies are drafts: read and edit before you post. We never post anything for you. Copy a reply into your Google Business Profile.
November 2026: you and the rivals we track, side by side.
| | Rating | Reviews | New 30d | Replies | Services |
|---|
| Sunset Dermatology Group | 4.5
(±0) | 184
(+3) | 3
(+1) | 23%
(+5 pts) | 7
(±0) |
| Beverly Crest Dermatology | 4.5
(±0) | 610
(+6) | 6
(+2) | 25%
(-2 pts) | 7
(±0) |
| Laurel Canyon Dermatology | 4.6
(±0) | 330
(+6) | 6
(±0) | 37%
(-2 pts) | 5
(±0) |
| Bel Air Aesthetic Group | 4.3
(±0) | 410
(+1) | 1
(+1) | 17%
(-2 pts) | 6
(±0) |
Brackets: change from a month ago. New 30d: Google reviews added in the last 30 days. Replies: share of the latest reviews we read that have an owner reply. Services: services named on the website.
For your information: your Google listing
Your Google listing now shows different holiday hours than before: Thanksgiving Day and the day after are listed as closed. If that is right, no action is needed. If not, fix it in your Business Profile so customers are not turned away.
MyIntelBrief Competitive Intelligence
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