If you're guessing whether your prices are too high, too low, or just right, you're leaving money on the table. Here's how to see what the dental practices down the road are charging and promoting — and how to keep an eye on them without it becoming a second job.
Free · No signup · Just your business name and a competitor or two
Most marketing advice is generic. Yours should answer one question first: what are the dental practices competing for the same customers doing right now? Four places to start:
Know what nearby dental practices charge for cleanings, whitening, implants before you set yours. An offer like "$99 new-patient exam" only works if it beats what customers see next door.
Customers compare ratings, review counts and recent photos side by side. Check where you stand against the dental practices ranked around you, and ask happy customers for reviews when you are behind.
Seasonal promotions (like back-to-school cleaning offers) and the ads they run on "emergency dentist" show what they think wins jobs this month. Answer with your own angle rather than a price war.
When a new dental practice opens nearby, the time to tighten your marketing is before their opening push, not after your phone goes quiet.
You can do all four by hand. MyIntelBrief does the watching for you: it checks competitor websites and pricing pages every night, their Google ratings, reviews and BBB every week, looks for new competitors opening near you every week, and puts what changed in one morning email.
You don't need to call a competitor pretending to be a customer. Most dental practices put their pricing, fees, financing offers, and seasonal promotions right out in the open — because that's how they win jobs. Here's where to look.
It's all public — but checking three or four competitors across four places, over and over, is a job nobody has time for. You look once, see where things stand, then a competitor quietly drops their price or runs a special and you don't find out until you're losing quotes. That's the real problem: not finding the information, but keeping up with it.
You tell us your business and a few competing dental practices. We keep an eye on them and email you a short, plain-English brief whenever something worth knowing changes.
A competitor drops a rate or posts a "$99 new-patient exam" offer — you hear about it, not your customers first.
New back-to-school cleaning offers or financing push — so you can match it, beat it, or ignore it on purpose.
When a new dental practice opens nearby, you notice early — not six months and a dozen lost jobs later.
Give us your dentist business and a competitor or two. We'll put together a free sample brief so you can see exactly what you'd get — no signup, no card.
Get my free competitor brief →Free sample · No signup · Takes about a minute