For agencies and consultants

White label

A competitor brief for every client, under your name — so they keep renewing

Type a client. See their top 3 competitors in 2 minutes. Free, no card, nothing goes to the client.

How it works

  1. Add a client. We find their competitors; you confirm the list.
  2. We do the competitor analysis. Prices, promotions, services, reviews, hiring and news.
  3. From weekly to every morning, a brief under your logo — on the days you pick. Each new client’s briefs come to you first; once you switch that client on (or switch them all on at once), they go out on their own.
White label sample · your logo goes here · Anaheim, CA see it → Halcyon Home Plumbing: New "same-day water heater replacement" page with financing from $49 a month

See a sample in your clients’ trade: plumbing · garage doors · HVAC · pest control · locksmiths · movers · house cleaning · self storage · orthodontists · mortgage

Agency-only marketing intel →

Try it on your clients

Local or national clients: we look for the competitors that fit each one, and you can change the list.

Free on 3 clients · 4 weekly briefs each · nothing reaches a client until you switch it on · no card

Client 1

We use the client’s name to find their real competitors. Why?

Type the client’s exact business name as Google shows it (add the town if it doesn’t come up), then tap it in the list. You then see their top 3 competitors and what those rivals actually changed, live, not a made-up example. No email needed for that. Add your email and that client gets 4 weekly briefs free: no card, no sales call, no obligation.

The free trial covers up to 3 clients. A paid plan covers as many clients as you like.

Every line cites its source and date. Nothing reaches a client until you’ve read it and switched it on.

You don’t owe us an email to look. If the client’s three are right, then give us the email, here or under the results.

Free, no card: 4 weekly briefs on up to 3 clients. The briefs stop after week 4 unless you choose a plan.

⏱ Takes about 2 minutes: we look up the client’s real competitors, up to 3 clients together.

A monthly summary for every client, ready for your report. One email per client each month: what their competitors changed, with dates and sources. Sent to you only, never to the client.

One plan fee plus a small fee per client, monthly, cancel anytime · see pricing ↓

Bringing a whole book of clients? On a plan, upload a spreadsheet of up to 100.

Bonus: we find your client’s edge: what your client’s customers praise that their rivals’ customers complain about. The Gripe Gap™ Read below ↓

Marketing your own company? See it on your own business →

Built by a former defense-intelligence systems engineer. Every finding names its source and date.

Illustrative: three client streets this week, from the white label sample briefs below.

Your roofing client, Oklahoma City

  • Your client
  • Storm crews pitching “free” hail inspections

Your manufacturing client (B2B), Grand Rapids

  • Rival hiring 3 regional sales managers
  • Your client

Your dental client, Seattle

  • Your client
  • Added Saturday and Sunday cleanings

White label samples by trade: dentist · restaurant · roofer · law firm · B2B manufacturer · more trades

Marketing intel samples by trade: dentist · restaurant · roofer · law firm · B2B manufacturer · more trades

Already send clients SEO reporting? See how this fits beside it as a white label SEO report on their competitors.

— show me a sample

Watching competitors by hand, a short history

✓ 12 sites✓ 40 reviews✓ 6 job boards
Day 1Twelve competitor sites, every review, every job board. This is easy!
✓ 4 sites…?nothing newnothing new
Day 3Four sites. Nothing changed. Nothing changed yesterday either.
Competitors
Day 14The “Competitors” bookmark folder. Untouched since day 3.

Watching competitors is easy to promise and hard to keep up. Most days there’s no needle in the haystack, so it quietly stops. If it’s part of what your client pays for, it has to happen on the quiet days too. MyIntelBrief checks for every client on the days you pick, with the brief ready by morning, and without you or your staff.

What's in the white label plan

Your brand on every brief
Each client gets a short competitor brief on the days you pick, from once a week to every weekday morning. It carries your logo, your colors and your reply-to address. Nothing on it says MyIntelBrief.
Briefs come to you first
Each new client’s briefs come to you first; once you switch that client on (or switch them all on at once), they go out on their own. A brief takes a few minutes to read, and every line links to its source. A simple rule: read a new client’s first 2 or 3 briefs, and if none needed a fix, switch that client on and spot-check from then on. You never have to switch a client on: many agencies stay the go-between for good, forwarding each brief themselves, so the client hears every move from you first and you’re the one who always knows their market. You can also copy yourself on every send or get one combined email for all your clients.
Agency-only marketing intel
A separate weekly page per client that never goes to the client: live Google positions for the client and its rivals, searches the rivals win, rivals' Google and Meta ads, mobile page speed, a check of the client's own site (broken links, hidden pages, missing tags), review counts and estimated search traffic with a year-long trend. It opens with talking points for your next call. Rolling out to white label plans now. See a sample.
Team logins and activity log
An owner, admins and members, each with their own sign-in, and passkeys (Face ID, Touch ID, Windows Hello) if you want them. An activity log records who opened which client's page and who changed what. Remove someone and they are signed out everywhere, with no shared password to change.
Add 100 clients at once
Upload a spreadsheet of up to 100 clients. Every row is checked first; if anything is wrong, nothing is added and you see exactly what to fix. There's no fee to upload. You pay the usual monthly price for each client you add, billed together as one charge instead of one per client.
15 more features
Review replies: an easy weekly win
The brief lists the client’s new Google reviews that still have no owner reply (up to 14 days old), each with a short suggested reply to copy. We never post anything. Law and healthcare get a neutral reply that never confirms a client or patient. It goes in your agency copy, so you hand the client the win; one setting adds it to the client’s brief too.
Own-listing watch
Catch a hijacked or wrongly closed listing before the client does. Each week we check the client’s own Google listing; if it shows closed, or its hours, phone, website, name, address or category changed, an alert sits at the top of the brief.
Competitor history and trends
We keep a running record of each rival’s rating, review count, prices and the services its site names, so you see the trend, not just today. When a rival’s site starts naming a new service, the brief says so, checked against the page text.
“See the change” pictures
On up to 3 website or pricing changes per brief, a small cropped picture of the rival’s page with the change highlighted. The client sees it, not just reads about it.
Example of a See the change picture: an invented rival plumber’s price list with the new $149.00 drain-cleaning price and a new same-day water heater line highlighted in yellow
Example (invented business): the same code that builds real briefs, run on an invented rival’s price page. Their drain cleaning dropped from $189 to $149 and they added a new line.
Monthly scorecard for renewals
The first brief of each month puts the client beside each tracked rival: rating, reviews, new reviews in 30 days, reply rate and services named, with the change since last month once there is a month of history. A monthly page that shows your value at renewal.
Preview it with your logo
Run the demo on a real client, then tap “Preview with your logo”. You see the same brief with your firm's name and colors, marked PREVIEW. Nothing is saved or sent.
Runs on your meeting day
Marketing intel is pulled the night before your weekly client meeting. Meeting moved? Move just that week's run to another day. Report period (weekly, monthly or quarterly) and how often paid data is refreshed are set for your agency when you start.
White label SEO report
Rankings, search gaps, ads and site checks for your client's competitors, under your name, next to the SEO reporting you already send. How it works.
Prep sheet before client calls
One page that rolls up a client's last 7, 14 or 28 days of briefs, so whoever runs the call walks in already knowing what changed.
Monthly and yearly summaries
On the 1st, a summary of what each client's competitors changed that month, counted by kind, with the top changes dated and sourced. One click gives a 12-month summary for the renewal conversation.
Ready for your AI assistant
Every item in every brief is tagged, so any AI assistant you use can pull it into client reports and to-dos. Marketing intel comes with a machine-readable file (JSONL) attached. Schema.
Hide what you already sell
Every section can be switched on or off per client, so the brief never competes with your own SEO, map-pack or ads work.
Fix a wrong competitor fast
Remove any competitor we got wrong and add the ones you know about. Every later brief uses your list.
Founding agencies: custom workflows
The first agencies on the plan tell us how they work, and we build what they need as a setting on their account, such as a report rhythm, a delivery rule or a section that matters to their clients.
Contracts and your data
A Data Processing Agreement, the list of providers that handle your data, a one-click export of everything, and deletion within 30 days of closing your account. We don't train AI models on your data. Procurement one-pager.
Month eleven, on the renewal call “Remind me what we’re paying you for?” DAY 330 DAY 1

Your client has seen your name on their competitors' moves week after week since month one. The renewal answers itself.

And you bring the proof: a 12-month summary for each client, the biggest dated, sourced competitor changes caught for them and a month-by-month count, under your brand, one click from their client page.

What your client receives

From a sample brief for Ridgeback Plumbing & Rooter, a plumber in Anaheim (illustrative business):

  1. Prices · their competitor Tidewell Water Heaters & Plumbing

    Water-heater install cut from $2,195 → $1,795 and $79 drain cleaning

  2. Hiring · their competitor Kestrel Rooter & Drain

    Hiring 2 service techs with a $3,000 sign-on bonus

  3. New competitor · Anaheim

    Riverside County plumber added Anaheim, Fullerton and Orange to its service area

Each brief also carries review standings, regulatory news, a weekly SEO audit, local map-pack ranking and, once a week, the Gripe Gap™ (simply “Gripe Gap” under your brand).

Also in the client’s brief: an alert at the top if their own Google listing shows closed or its details change; a small picture of a rival’s changed page with the change highlighted; and a scorecard against each rival in the first brief of every month. New reviews still waiting for a reply, each with a suggested reply, come to you; one setting adds them to the client’s brief. Law and healthcare get a neutral reply that never confirms a client or patient.

The top of the white label sample brief for Ridgeback Plumbing & Rooter, an illustrative Anaheim plumber: 'Your agency daily intelligence brief', the client's name, and its first competitor findings. View a Full Sample Brief →
The same white label sample as the list: “Your Agency” and the purple become your name and colors. Illustrative business.

The Gripe Gap™: what your client’s customers love about your client that their rivals’ customers hate about them, and how your client can use it to their advantage

We do this analysis for you. Every week we read the public Google reviews for your client and the rivals near them, and when the data shows an edge, where your client is praised and the competition is complained about for the same thing, we find it and put it in the brief. If the data holds no edge, we don’t make one up. Here is how it works, on a sample plumber.

  1. Step 1 · Their praise

    Your client’s reviewers keep saying the same good thing

    We read the reviews and group what people praise.

    Ridgeback Plumbing & Rooter, Anaheim

    ★★★★★“The price on the quote was the price on the bill.”
    ★★★★★“No surprises. Exactly what they quoted.”
    ★★★★★“Honest about the total up front.”

    8 reviews praise “the price on the quote was the price on the bill”

  2. Step 2 · Their gripes

    The rivals’ reviewers keep saying the same bad thing

    Same reading, for the 3 competitors nearby.

    3 nearby competitors

    ★☆☆☆☆“Surprise fees on the invoice.”
    ★★☆☆☆“Final bill was way over the quote.”
    ★☆☆☆☆“Extra charges nobody mentioned.”

    13 reviews complain about surprise fees

  3. Step 3 · The gap

    Where the two meet is your client’s edge

    When your client’s edge is in the review data, we find it and say it in plain words.

    Praised here
    honest totals
    Gripes there
    surprise fees
    Gripe Gap™Your client is praised for the exact thing the rivals’ customers complain about.
    Suggested move: Say it where buyers compare: put what the quote includes in writing, so a homeowner holding two quotes can see it.

    Counted from public Google reviews, source named on every finding.

Illustrative business and counts, from the sample brief on this page. Once a week, in every brief, written for your real business and your real competitors.

Meanwhile, at your clients’ competitors…

Real lines from our white label sample briefs (illustrative businesses). Your client reads them under your name.

OUT OF STATE STORM PROS “FREE” look?

Your roofing client · Oklahoma City, OK

Out-of-state storm crews are knocking on doors in your client’s town, pitching “free” hail inspections.

Your client hears about it from you, before the homeowners sign.

Read this brief →
NOW HIRING 3 SALES MANAGERS YOUR CLIENT

Your manufacturing client · B2B

Their rival posted 3 regional sales manager jobs, in territories where it has no dealers today.

Three new territories in one week isn’t a coincidence. It’s a plan.

Read this brief →
56 reviews ★★★★★ 1,172 reviews ★★★★★ VS

Your med spa client · Eagan, MN

The local leader has 1,172 Google reviews. Your client has 56.

Congratulations: you just found next quarter’s project.

Read this brief →
NOW HIRING SERVICE TECHS $3,000 SIGN-ON BONUS ?

Your plumbing client · Anaheim, CA

A rival is offering service techs a $3,000 sign-on bonus.

Your client’s best tech has already seen the ad. Now your client has too.

Read this brief →
MTWTFSS 9–39–3 NEW HOURS

Your dental client · Seattle, WA

A rival practice just added Saturday and Sunday cleanings.

Weekends used to be your client’s quiet advantage. Used to be.

Read this brief →
Counter $14.95 App $17.25

Your restaurant client · Mesa, AZ

Their rival raised delivery-app prices about 15%, but not at the counter.

Same pho, $2.30 more if it arrives by scooter.

Read this brief →

What your agency sees for the same six clients (marketing intel, agency only): roofer · manufacturer · med spa · plumber · dentist · restaurant

Your logo. Your colors. Your reply-to.

MyIntelBrief YA Your Agency reply-to: you@youragency.com

Nothing on the brief says MyIntelBrief. Your client sees your firm doing the watching, and we’re happy backstage.

How the money works

Your client gets the brief from you Your firm your brand, your price MyIntelBrief does the watching The brief flows left: we watch, you send it under your brand brief brief $ $ your price, or inside the retainer a wholesale fee The money flows right: your client pays you, you pay us
  • You pay us a wholesale fee for the service: your plan, plus a fee for each client business. Your plan fee is $99.99 a month while you have fewer than 5 clients, then $209.99 (it moves when you add your 5th client, prorated). Every client costs you less than $34.00 a month, under $1.12 a day for a client to have the intel. That’s the ceiling: your actual per-client price is lower and drops as you add clients. The full price list comes by email: get it by email (no card).
  • You decide how your client pays. Bill it as its own line item at your price, or roll it into their monthly retainer.
  • We never bill your clients or contact them about money.
  • Nothing reaches a client until you switch it on. Each new client’s briefs come to you first; once you switch that client on (or switch them all on at once), they go out on their own. A brief takes a few minutes to read, and every line links to its source. A simple rule: read a new client’s first 2 or 3 briefs, and if none needed a fix, switch that client on and spot-check from then on. You never have to switch a client on: many agencies stay the go-between for good, forwarding each brief themselves, so the client hears every move from you first and you’re the one who always knows their market.
  • Your team’s AI assistant can read every brief. Each item is tagged, so an assistant can draft the competitor section of a client’s monthly report and its to-dos without anyone reading the brief line by line. White label client copies carry no MyIntelBrief file, header or link. Schema

The most it can cost you, per month (an upper bound, not your price)

Pro plan with white label $209.99 + clients × $34.00 = at most $549.99

Each client gets the intel for under $1.12 a day, at most $1.81 a day all-in with the plan fee.

$34.00 is the ceiling, not the rate: every client costs less, and the per-client price drops as you add clients, so your real total is lower than this. The exact all-in total for your number of clients is in the full price list by email. Pay the plan yearly and the standard plan fee is about 16% less (two months free; the under-5 plan fee is monthly only).

Never patient data. We don’t collect, store or process patient information: no PHI, ever, so no BAA is needed.

Paperwork, before you sign anything: Data Processing Agreement (PDF) · who handles your data · procurement one-pager

Plans

The plan fee buys your workspace and the white label program. Each client business is priced separately, cheaper the more you add.

No sales calls unless you ask for one. Sign up online, on your own time.

Includes 20 full prospect briefs every month: walk into the pitch already knowing their market.

Free to start: 4 weekly briefs on up to 3 of your clients

Just your email — no card, no plan. Today’s data, the client’s competitors named. The free briefs say MyIntelBrief unless you put your firm’s name and color on the demo’s brand preview, or sign in and add them with your logo. Free briefs come only to you. A plan puts your brand on every brief sent to your clients, up to every morning, and adds the local heatmap. Run it on a client →

Pro (white label included) Plan fee + under $34.00 per client — exact total for your client count by email.

$99.99

plan fee per month while you have fewer than 5 clients (covers 1 business of your own) · founder rate then $209.99 a month from your 5th client (prorated)
  • Every client business you add, billed per client
  • Plus briefs on 3 businesses of your own (your agency, or a test)
  • Up to 20 competitors tracked on each
  • Your brand, logo and reply-to on every client brief
  • Standard support
Start white label
Enterprise

$749.99$1499.99

plan fee per month · founder rate + each client business you add, less than $34.00 a month each
  • Every client business you add, billed per client
  • Plus briefs on 10 businesses of your own (your agency, or a test)
  • Up to 25 competitors tracked on each
  • Everything in Pro white label
  • Onboarding help, and a person to call
Choose Enterprise

Your client list stays confidential. The full per-client price list comes to your email (no card), before you pay: get the price list.

Cancel renewal anytime. The plan buttons start a paid plan: a 7-day free trial with a card, nothing charged today. The 4 free weekly briefs above are separate and need no card. If you use them first, they take the place of the 7-day trial.

Different from what you might expect

A few things work differently from what most agencies assume. Tap any one for the details.

Your brand and your clients

You can see it under your own logo before you pay.
Run the demo on a client, then tap “Preview with your logo”: the same brief with your firm’s name, colors and logo, marked PREVIEW. Nothing is saved or sent.
Nothing reaches a client until you switch it on.
Each new client’s briefs come to you first; once you switch that client on (or switch them all on at once), they go out on their own. A brief takes a few minutes to read, and every line links to its source. A simple rule: read a new client’s first 2 or 3 briefs, and if none needed a fix, switch that client on and spot-check from then on. You never have to switch a client on: many agencies stay the go-between for good, forwarding each brief themselves, so the client hears every move from you first and you’re the one who always knows their market. Read them for as long as you like before you do.
It reaches your client as your firm's work.
Your logo, your colors, your reply-to. Nothing on the brief says MyIntelBrief, and we never disclose that you are a customer.
Your clients stay your clients.
We never market to them or tell them we're involved. If a payment isn't made, briefs stop for you and your clients. We never contact your clients — not about billing, not about anything. We remind only you: briefs stop on day 14 of a missed payment, start again with your next scheduled brief once it's paid, and the plan closes at day 60.
Your client list stays confidential.
We never contact your clients or tell anyone you’re a customer. The full per-client price list comes to your email (no card): get the price list. Paperwork if you need it: Data Processing Agreement (PDF) · who handles your data.

Sources and your data

Every signal shows where it came from.
Each line is cited to the public page it was read from: the pricing page, the review, the job post, the filing. You can check any of it yourself.
Public sources only.
We never collect patient or customer data, and we never share your data with other companies.
We don’t train AI models on your data.
Not yours and not your clients’. When you report an error in a brief, we write up what was wrong and how to avoid it, and add that to the instructions the system follows, so the same mistake is less likely to come back.

Day to day

Bringing a lot of clients? Upload a spreadsheet.
On a paid plan, upload a CSV of up to 100 clients, check the matched businesses on one screen, and confirm. During the trial you add up to 3 clients one at a time.
Already sell SEO or map-pack work? Switch those sections off.
The weekly SEO check of a client’s own site and the local map-pack ranking can each be turned off for all your client briefs, so the brief never competes with your own work.
Before each client call, one page instead of a stack.
The teacher’s edition rolls a client’s last 7, 14 or 28 days of briefs into one page for you: what changed and is still true by the meeting, what to raise, and what they may not have noticed. Build it the morning of your weekly or twice-monthly call, or whenever a meeting moves. It comes to you only, never to the client.
Quiet markets get a short brief.
When nothing moved, the brief says so in a line. Set a slower client to weekly, or to the weekdays you choose. See what a quiet week looks like (invented business).
It works beside the tools you already use.
Rank trackers show where your client stands. This shows what their competitors changed: prices, services, reviews, hiring, new locations.
It keeps watching after you look away.
Every competitor of every client is checked on that client's schedule, and every brief is kept, so by the renewal call there is a record of the work.
Setup is one form per client.
Name the business and confirm its competitors. Three clients or thirty, it is the same morning for you.
Who keeps 25 competitor lists current?
Mostly the brief. Once a week we scan each local client’s town and trade for new competitors and name any new one nearby in the brief. Once a week we also check each tracked rival’s Google listing, and if it shows closed, the brief says so. If a client’s list drops below three rivals, we find and add more on our own, and never re-add one you removed. The part that stays with you: a new or closed rival changes the list only when you add or remove it, and the brief tells you which ones to look at.
It hands you the next piece of client work.
The weekly Gripe Gap shows where a client’s reviewers praise something their competitors’ reviewers complain about, counted and quoted. That is a ready starting point for a Google profile update or a homepage line. Reviews are what people volunteered, not a survey, so the brief also suggests a few questions to ask customers first. It needs Google reviews, so it fits local clients, not national or B2B ones.

Trying it and paying

You can judge it on a client you already have.
Run a free brief on a real client before choosing a plan. Plans include 20 full prospect briefs a month for winning new ones.
You set the price, and you can change course.
You bill your clients directly at your own rate. Add or remove clients any time, and cancel renewal anytime.
Why can't we just build this in house?

You can try. Here's what it takes to get it right, for every client, every week:

  • Freshness. Ask an AI what a business changed and you get a mix of old and new, with no dates. Every finding has to be traced to a source and a date before it's safe to put in front of a client.
  • Made-up details. Unless every prompt is tightly tailored, AI fills gaps with things that sound right and aren't. One invented "fact" in a client's brief costs you that client's trust.
  • No single AI knows enough. Some models only know what they were trained on; others can search the web, and they disagree. Getting it right means running several and checking them against each other.
  • The right competitors. Businesses with the same name, a bank that was bought last year, a rival two towns over that doesn't really compete. Picking the wrong company is the fastest way to lose a client's trust, and it's harder to get right than it looks.
  • It never stops. Websites change, search results change, the AI models change. It all has to keep working every week, for every client, without your team babysitting it.

That's the part we've already built, and keep rebuilding. You get it under your name, from day one.

More questions: will clients know, billing, cancelling, what each brief carries →

The white label program, start to finish →

Watch or listen: how agencies use MyIntelBriefA 7-minute video, two audio episodes (24 and 61 minutes) and a 15-page slide deck

How agencies keep clientsVideo, 7 min 45 s · Transcript

  • Automated competitor intelligence for local businessesAudio, 24 min · Transcript

  • Corporate espionage comes to Main StreetAudio, 61 min, the long version · Transcript

  • The intel-powered agencySlide deck, 15 pages, PDF, 2.6 MB

    Open the slide deck

Try it on your most technical client

The one that makes pacemaker parts, or semiconductor test equipment. You don’t have to become an expert in their field: the brief reports clearances, launches and contract wins as the trade press covers them.

FDA cleared? New contract? Full launch?
No PhD in pacemakers required.

  1. Regulatory · direct rival

    A rival’s next-generation implant cleared FDA review

  2. Launch · same market

    A competing system moved from limited release to full commercial launch

  3. Contracts · same market

    A competitor announced a new multi-year supply contract in your client’s category

Every line is cited to where it came from. Run it on your most technical client →

Still deciding?

Run it on a client whose market you know cold. If the brief looks like a mirror, you can trust the next one. If it looks like a funhouse mirror, don't buy.

Run it on a client →

Not trying it yet? What would you need to see first?