Sample Daily Brief — Tonkotsu Lab
Below is an example of the daily competitor intelligence brief a ramen shop in Tokyo would receive after subscribing. This is the exact format and depth we deliver — same template, same signals, same action items. Only the names are fictional.
Tonkotsu Lab
5 competitor changes detected for Tonkotsu Lab today. Two high-priority items warrant action this week.
✅ Actions to Take Today (5) tap to expand ▾
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Lock in your lunch crowd before the Shibuya opening: launch a weekday 11:30–13:00 "set menu" (ramen + gyoza + rice) at a price that beats their à-la-carte total. Put a sandwich-board at the station exit this week, not after they open.
🔴 HIGH · re: Menya Ginga (Nakameguro) — Opened a 2nd location in Shibuya — now a 2-shop brand
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Ride the wave, don't fight it: post your own short-form video THIS WEEK with English subtitles and your nearest-station directions. Tourists who balk at Doppo's queue will search for the next-best bowl nearby — make sure that's you, in their language.
🔴 HIGH · re: Ramen Doppo — A food influencer reel hit 1.2M views — queue now around the block
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Don't match the ¥390 race-to-the-bottom — protect your margin with a "value-add" not a price cut: a free seasoned-egg or extra noodles (kaedama) with any full bowl on weekdays. Diners feel they got more, you keep the ticket size up.
🟡 MEDIUM · re: Ichiraku Express — Added a ¥390 weekday "mini-ramen" to capture the budget lunch
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Pre-buy or lock a forward price with your supplier this week before the increase lands. If you must raise prices later, raise the side items (toppings, drinks) first — customers anchor on the headline bowl price, so a ¥50 topping bump is far less visible than a bowl bump.
🟡 MEDIUM · re: Industry News — Tokyo pork-bone supplier announces price increase from next month
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Make "no rush, counter seats open" your quiet edge: post a short Google update and an Instagram story showing your current wait and an open counter. Diners burned by a 40-minute wait nearby will pick the bowl they can get now.
🟢 LOW · re: Kogane Ramen (Ebisu) — Recent reviews complain of long waits and rushed service
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🔴 HIGH PRIORITY
Opened a 2nd location in Shibuya — now a 2-shop brand
Menya Ginga added a "Shibuya branch" page to their site yesterday with a grand-opening date next week, two stations from your shop. Their tonkotsu is priced at ¥1,150 (¥100 under yours). A second location near a major hub pulls foot traffic and lunchtime salarymen away from your catchment.
→ ACTION: Lock in your lunch crowd before the Shibuya opening: launch a weekday 11:30–13:00 "set menu" (ramen + gyoza + rice) at a price that beats their à-la-carte total. Put a sandwich-board at the station exit this week, not after they open.
A food influencer reel hit 1.2M views — queue now around the block
A Tokyo food influencer (480K followers) posted a reel of Ramen Doppo's tsukemen yesterday that has 1.2M views and is still climbing. Comments are full of "going this weekend." Expect a 2–4 week queue surge and a wave of tourists with translation apps looking for "the viral ramen."
→ ACTION: Ride the wave, don't fight it: post your own short-form video THIS WEEK with English subtitles and your nearest-station directions. Tourists who balk at Doppo's queue will search for the next-best bowl nearby — make sure that's you, in their language.
🟡 MEDIUM PRIORITY
Added a ¥390 weekday "mini-ramen" to capture the budget lunch
Ichiraku Express introduced a smaller ¥390 weekday-lunch bowl yesterday, aimed at students and price-sensitive office workers. It undercuts the entire street on entry price and could reset what local diners expect to pay at lunch.
→ ACTION: Don't match the ¥390 race-to-the-bottom — protect your margin with a "value-add" not a price cut: a free seasoned-egg or extra noodles (kaedama) with any full bowl on weekdays. Diners feel they got more, you keep the ticket size up.
Tokyo pork-bone supplier announces price increase from next month
A major Tokyo restaurant-supply distributor notified buyers yesterday of a pork-bone and back-fat price increase taking effect next month, citing import costs. Every tonkotsu shop in the city faces the same input-cost pressure — the ones who plan now will absorb it best.
→ ACTION: Pre-buy or lock a forward price with your supplier this week before the increase lands. If you must raise prices later, raise the side items (toppings, drinks) first — customers anchor on the headline bowl price, so a ¥50 topping bump is far less visible than a bowl bump.
🟢 LOW PRIORITY / FYI
Recent reviews complain of long waits and rushed service
Kogane Ramen has several reviews this week (Japanese and English) citing 40-minute waits and feeling rushed out for table turnover. Their frustrated diners — especially the English-writing tourists — are your prospects.
→ ACTION: Make "no rush, counter seats open" your quiet edge: post a short Google update and an Instagram story showing your current wait and an open counter. Diners burned by a 40-minute wait nearby will pick the bowl they can get now.
The attachment brief-*.jsonl
is a machine-readable version of this brief: one JSON object per change.
Save it and paste into ChatGPT/Claude/etc. with a prompt like
"Summarize the top 3 actions from this competitive brief."
Wiring your AI agent to read your inbox automatically is also an option — but it's a level of access we don't recommend lightly. Inbox-reading agents have access to far more than this brief; that's a risk only you can decide to accept.
About this sample: The business and its competitors above are fictional — designed to show the format and depth of a real MyIntelBrief intelligence brief without naming any actual company. The signal types, action items, and analytical patterns reflect what we deliver to live subscribers every day. Your own briefs would be based on your real business and its real competitors.
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