Competitor analysis for small businesses — the market research, done every morning, for less than an hour of your time

This is the product. Read it before you pay for it.

One finding from an illustrative sample brief — a med spa in Eagan, Minnesota. 33 complete briefs are published, free to read.

• Plumber, Anaheim
• Dentist, Seattle
• Restaurant (takeout & delivery), Mesa
• Solicitors, London
• Plumber, Sydney
• Ramen shop, Tokyo
• All 33 →

One email, on the mornings you choose, that covers:

• Price & promotion changes — the day a rival drops a price or swaps their homepage banner, it’s in your brief.
• Reviews — new reviews on you and on them, and how your reputation stacks up against every competitor you track.
• Your Gripe Gap™, weekly — for local businesses with Google reviews: what your reviewers praise that competitors’ reviewers complain about, counted and quoted. What it is →
• New competitors before they open — caught from reported leases and permits, “coming soon” signs and local press, checked weekly.
• Openings, hiring & expansion — job posts (on Indeed, LinkedIn and the rival’s own site) and permits show a new location weeks before the storefront does.
• Your map ranking — where you actually show up in Google searches made near your business, checked point by point around your neighborhood.
• Your own Google listing — checked weekly: a warning if it shows closed or your hours, phone or address changed.
• Reviews waiting for your reply — new Google reviews still waiting for your reply, each with a suggested reply to copy (we never post).
• See the change — a small picture of a rival’s page when it changes, with the change highlighted.
• A monthly scorecard — once a month, you beside each rival on rating, reviews and replies.
• What to do about it — every finding comes with a recommended action, ranked by urgency. Actions, not links.
• A monthly summary — on paid plans, once a month: what your competitors changed, counted by kind and dated with sources, plus your new reviews. A quiet month says so in one line.
• Your search standing — on paid plans, a page on your dashboard: where you and your competitors rank on Google for the searches your customers make, the Google ads they run, how fast your site loads on a phone, a website checklist and estimated search traffic. Updated every week.

You don’t have to find the competitors yourself. We seat them from your Google listing on day one — up to 10 on Starter — and you can swap any of them.

Check us, don’t trust us.

The exits, in writing.

• Free briefs4 weekly briefs for just your email, then they stop. No card, nothing to cancel. Free for 4 weeks first. Pay only if you want more.
• StartingYour plan starts the day you subscribe, billed that day. Month to month — no contract, no notice period.
• Any timeCancel and briefs stop at the end of the period you already paid for — the full policy is at /refunds.
• AnnualPaid once a year. Cancel any time and it won’t renew; briefs run to the end of the year you paid for, and unused months aren’t refunded. We email you 30 days before it renews.
• Slow seasonOn a monthly plan, put your briefs on hold for 1 or 2 weeks instead of cancelling; your plan and billing continue. Choose it on the cancel page.
• One briefThe $16 one-time brief is a single purchase. Nothing recurring, no account needed.
• BuyingNo sales calls, ever. You buy online with your card, on your own time — nobody calls to size you up or decide what you can pay.

One plan covers most small businesses.

Same market research either way — the plan only changes how many businesses you point it at. Each location counts as one: a shop with 2 to 10 locations picks Multi-location. A location is its Google listing, so one office with three dentists or stylists is one business.

Annual is paid once a year, up front — Starter is $404.99 a year, $74.89 less than 12 months. Offered on Starter, Owner Pro and Enterprise. Multi-location bills monthly. Client businesses are always billed monthly.

• Starter — recommended

  1 location · up to 10 competitors · a brief on the days you pick, up to every morning

  Subscribe
  $79.99 $39.99per month
  $809.99 $404.99per year ≈ $33.75/mo save $74.89 vs monthly

• Multi-location

  Everything in Starter, for each location · up to 10 competitors per location · one login, one charge. Each location’s brief can go straight to that store’s manager, or to you.

  How many locations?

  From $67.49 a month for 2 locations. Founder price locked for as long as you stay subscribed. Add a location any time — you pay the difference for the rest of the month, from that day. More than 10? Ask us for a quote.

  Billed monthly — annual billing isn’t offered on Multi-location.

  Subscribe
  $134.99 $67.49per month

• Owner Pro

  Everything in Starter, for up to 3 separate businesses · up to 20 competitors each · 20 one-time briefs a month · white label included

  Running an agency? Agency Pro is $19.99 a month for your brand (founder rate; $39.98 list), then one all-in price per client covering up to 31 briefs a month, with no AI credits or usage fees: $49.99 per client for your first 3, then $1 less every third client ($46.99 for the 10th), $26.99 from client 11. See agency prices

  Subscribe
  $419.98 $209.99per month
  $4,229.99 $2,114.99per year ≈ $176.25/mo save $404.89 vs monthly

• Enterprise

  Everything in Owner Pro, for up to 10 businesses of your own (25 competitors each) · white label included · priority support

  Subscribe
  $1499.99 $749.99per month
  $15,119.99 $7,559.99per year ≈ $630.00/mo save $1,439.89 vs monthly

More than 3 businesses of your own? See the other plans →

Owner Pro and Enterprise include white label, so client-facing briefs go out under your own brand. Client businesses you add are billed per client, on top of the plan — see how it works. Full Starter feature list is at /plans/starter.

Two questions everyone asks.

Is there a free trial, and do I need a credit card?

Yes. The free trial is 4 weekly briefs for just your email, with no card. After that, a paid plan is your choice: paid plans bill the day you start, month to month, and you can cancel any time. To see it first with no account at all, run the free demo.

Is there anything under $50 a month?

Yes — Starter is $39.99/mo at founder pricing. Or the one-time brief is $16 — a single full competitor brief, no subscription, nothing recurring. Buy one brief, or read the 33 free samples first.