Sample Daily Brief — Cascadia Smile Studio
Below is an example of the daily competitor intelligence brief a family & cosmetic dentist in Seattle would receive after subscribing. This is the exact format and depth we deliver — same template, same signals, same action items. Only the names are fictional.
Cascadia Smile Studio
5 competitor changes detected for Cascadia Smile Studio today. Two high-priority items warrant action this week.
✅ Actions to Take Today (5) tap to expand ▾
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Don't match the price. Counter with a transparent "what your $189 new-patient appointment includes — and what we won't up-sell" page. Anti-corporate-chain positioning resonates strongly in Seattle's high-trust patient base.
🔴 HIGH · re: BrightCare Dental Northgate — New-patient exam + X-ray drop from $79 → $39 (corporate chain promo)
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Run a counter-narrative LSA campaign about "Invisalign with an in-office orthodontist supervising" — ClearLine Smiles's remote-monitoring approach has known patient-outcome issues. Most Seattle dental patients prefer in-office care once they understand the difference.
🔴 HIGH · re: ClearLine Smiles Seattle — Instagram ad campaign for Invisalign hit 380K impressions yesterday
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Build an in-house membership plan if you don't have one. Membership plans bypass insurance overhead and create 12-month patient retention. Industry norm is $250-400/year covering 2 cleanings + emergency exams + 15-20% off other treatments.
🟡 MEDIUM · re: Emerald Crown Dentistry — Seven new reviews mention "no-insurance" membership plan
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Test a weekend cleaning offering. Even one Saturday per month with a contract hygienist would capture a different patient demographic and show up prominently in "open weekends" Google searches.
🟡 MEDIUM · re: Greenwood Family Dental — Added Saturday + Sunday "weekend hygienist" availability
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Build out a Q4 patient communication explaining 2027 changes ahead of January. Be the practice that proactively explains insurance updates — patients remember.
🟢 LOW · re: Industry News — Pacific Northwest Dental Insurance Co. announces 2027 in-network fee schedule changes
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🔴 HIGH PRIORITY
New-patient exam + X-ray drop from $79 → $39 (corporate chain promo)
BrightCare Dental ran a system-wide promotion yesterday cutting new-patient comprehensive exam + X-ray from $79 to $39, plus a "0% financing on first treatment plan" offer. Their Northgate location is your closest physical competitor. Loss-leader strategy classic to corporate dental chains — patients are upsold heavily on Tx plans during the discounted exam.
→ ACTION: Don't match the price. Counter with a transparent "what your $189 new-patient appointment includes — and what we won't up-sell" page. Anti-corporate-chain positioning resonates strongly in Seattle's high-trust patient base.
INSTAGRAM ↗ 📧 contact
Instagram ad campaign for Invisalign hit 380K impressions yesterday
ClearLine Smiles's Seattle Instagram ad campaign (started Monday) hit 380K impressions on yesterday's "Invisalign from $89/month" creative. Heavy targeting of Capitol Hill + Fremont 25-40 demographics. High-intent — they're aggressively defending their lower-end Invisalign segment.
→ ACTION: Run a counter-narrative LSA campaign about "Invisalign with an in-office orthodontist supervising" — ClearLine Smiles's remote-monitoring approach has known patient-outcome issues. Most Seattle dental patients prefer in-office care once they understand the difference.
🟡 MEDIUM PRIORITY
Seven new reviews mention "no-insurance" membership plan
Emerald Crown Dentistry has 7 new reviews this week specifically calling out their in-house membership plan ($299/yr for cleanings + 20% off treatments). Indicates a successful direct-pay alternative to insurance, which appeals to Seattle's gig-economy + tech-contractor population.
→ ACTION: Build an in-house membership plan if you don't have one. Membership plans bypass insurance overhead and create 12-month patient retention. Industry norm is $250-400/year covering 2 cleanings + emergency exams + 15-20% off other treatments.
Added Saturday + Sunday "weekend hygienist" availability
Greenwood Family Dental updated their hours yesterday to include 9am-3pm weekend cleanings with a contract hygienist. Targeting tech-worker patient base that can't do weekday appointments.
→ ACTION: Test a weekend cleaning offering. Even one Saturday per month with a contract hygienist would capture a different patient demographic and show up prominently in "open weekends" Google searches.
🟢 LOW PRIORITY / FYI
Pacific Northwest Dental Insurance Co. announces 2027 in-network fee schedule changes
WDS published their 2027 in-network fee updates yesterday. Most preventive codes see modest increases; some restorative codes are flat or down. Effective January 2027 — practices should update patient communications about insurance changes by November.
→ ACTION: Build out a Q4 patient communication explaining 2027 changes ahead of January. Be the practice that proactively explains insurance updates — patients remember.
The attachment brief-*.jsonl
is a machine-readable version of this brief: one JSON object per change.
Save it and paste into ChatGPT/Claude/etc. with a prompt like
"Summarize the top 3 actions from this competitive brief."
Wiring your AI agent to read your inbox automatically is also an option — but it's a level of access we don't recommend lightly. Inbox-reading agents have access to far more than this brief; that's a risk only you can decide to accept.
About this sample: The business and its competitors above are fictional — designed to show the format and depth of a real MyIntelBrief intelligence brief without naming any actual company. The signal types, action items, and analytical patterns reflect what we deliver to live subscribers every day. Your own briefs would be based on your real business and its real competitors.
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