For Roofer Owners

How to Find Out What Other Roofers Charge
— Without Calling Around

If you're guessing whether your prices are too high, too low, or just right, you're leaving money on the table. Here's how to see what the roofers down the road are charging and promoting — and how to keep an eye on them without it becoming a second job.

See a free brief on your competitors → Read the guide first

Free · No signup · Just your business name and a competitor or two

The honest answer: most of it is already public

You don't need to call a competitor pretending to be a customer. Most roofers put their pricing, fees, financing offers, and seasonal promotions right out in the open — because that's how they win jobs. Here's where to look.

1
Their own website
Service pages — roof replacement, storm-damage repair, gutter work — flat-rate menus, fees, and any "$350 roof inspection" banners live here. This is where promotions appear first.
2
Their Google Business profile
Hours, service areas, photos of recent work, and the reviews customers leave — including reviews that mention what they paid.
3
Facebook & local groups
Seasonal offers (like post-storm inspection offers), new-service announcements, and the "anyone know a good roofer?" threads where competitors and prices get named.
4
Their Google Ads
If a competitor is bidding on "roof repair near me in your town," their ad copy usually names the offer they are leading with this month.
The catch

It's all public — but checking three or four competitors across four places, over and over, is a job nobody has time for. You look once, see where things stand, then a competitor quietly drops their price or runs a special and you don't find out until you're losing quotes. That's the real problem: not finding the information, but keeping up with it.

Or let MyIntelBrief keep an eye on them for you

You tell us your business and a few competing roofers. We keep an eye on them and email you a short, plain-English brief whenever something worth knowing changes.

When they change a price

A competitor drops a rate or posts a "$350 roof inspection" offer — you hear about it, not your customers first.

When they run a promotion

New post-storm inspection offers or financing push — so you can match it, beat it, or ignore it on purpose.

When a new competitor shows up

When a new roofer starts canvassing after a storm, you notice early — not six months and a dozen lost jobs later.

Common questions

How can I find out what other roofers charge?
Most roofers publish their service pricing, fees, and current promotions on their own websites, Google Business profiles, and Facebook pages. You can check these yourself, or have a service keep an eye on them and tell you the moment a price or promotion changes.
Is it legal to check a competitor's prices?
Yes. Anything a competitor publishes on their website, Google listing, or ads is public information. Looking at what is publicly posted is normal, everyday business research — not anything underhanded.
How do I know when a new roofer opens nearby?
New competitors usually appear first in Google Maps results, local listings, and new business websites for your area. Keeping an eye on those for your service area lets you notice a new roofer starts canvassing after a storm early instead of months later.
Do I have to check everything myself?
No — that is the whole point. You tell MyIntelBrief your business and a couple of competitors once, and we email you a short brief only when something actually changes. No daily checking, no second job.

See what your competitors are doing — free

Give us your roofer business and a competitor or two. We'll put together a free sample brief so you can see exactly what you'd get — no signup, no card.

Get my free competitor brief →

Free sample · No signup · Takes about a minute

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