They cut prices, opened nearby,
launched something new — you found out
weeks late.
We keep an eye on the businesses you compete with and email you when anything changes: a price cut, a new promotion, a new service, a wave of reviews, a hiring push, a new location.You run the business. We watch your competitors for you and email you only what’s worth knowing: new prices, new services, a new rival nearby.
Sample brief · Plumbing · Anaheim, CA see it ↓ Halcyon Home Plumbing: Now in Google Local Services Ads with a "Google Guaranteed" badge for Anaheim- Tell us your business. We find the competitors near you — you can change the list.
- We check them for you. Their websites, Google listings, reviews and news.
- You get a short email when anything changes. What changed, why it matters, what to do — as often as you choose, from once a week up to every day.
- We spot newcomers too. New businesses entering your market, beyond your current competitor list — so you know sooner and can make your move to counter them sooner.
- Tell us your business. We find the competitors near you — you can change the list.
- We check them for you. Their websites, Google listings, reviews and news.
- You get a short email when anything changes. What changed, why it matters, what to do — as often as you choose, from once a week up to every day.
- We spot newcomers too. New businesses entering your market, beyond your current competitor list — so you know sooner and can make your move to counter them sooner.
The blind spot, in real life
Pricing
"They've been 15% cheaper for a month."
You found out when a regular asked why you cost more.
New location
"A rival opened down the street."
You found out when the sign went up.
Hiring / launch
"They added a service you don't offer."
You found out when you lost the booking.
Watching competitors by hand, a short history
Keeping an eye on competitors is easy to plan and hard to keep doing. Most days nothing has changed, so it quietly stops, right up until the day something big does. MyIntelBrief checks every night, so you don’t have to.
Meanwhile, at the competition…
Real lines from our sample briefs (illustrative businesses).
Self storage · Katy, TX
Across town, the 10×10 just dropped from $149 to $119, and the first month is $1.
The unit is 10×10. The fine print is 2×2.
Read this brief →Law firm · Brooklyn, NY
A rival firm built a page just for injured rideshare drivers, in English and Spanish.
Nobody announces a new practice area. They just quietly publish a page.
Read this brief →Franchise · Indianapolis, IN
The chicken place half a mile away is adding a second drive-thru lane.
Construction fencing is the loudest announcement there is. You just have to drive by it.
Read this brief →Roofing · Oklahoma City, OK
Out-of-state storm crews are knocking on doors in your town, pitching “free” hail inspections.
They’ll be gone before the next storm. Your reviews won’t be.
Read this brief →Marketing agency · Nashville, TN
A rival agency launched “AI search optimization” and posted 2 SEO job openings the same week.
One new page is a test. A new page plus two new hires is a plan.
Read this brief →Real estate · Boise, ID
A rival team now promises: “We’ll buy your home if it doesn’t sell.”
Bold promise. We read the asterisk for you.
Read this brief →Plumbing · Anaheim, CA
A rival is offering service techs a $3,000 sign-on bonus.
Your best tech has already seen the ad. Now you have too.
Read this brief →Restaurant · Mesa, AZ
Same pho, $2.30 more if it arrives by scooter.
They raised delivery-app prices about 15%. The counter price didn’t budge.
Read this brief →Dental · Seattle, WA
The chain down the street cut new-patient exams from $79 to $39.
We brush up on their prices so you don’t have to.
Read this brief →Auto repair · Columbus, OH
Oil changes across town: $89.99 → $59.99. Check-engine diagnostics: $129 → $49.
Somebody’s getting slippery.
Read this brief →Coffee shop · Asheville, NC
The 16 oz latte next door dropped from $5.25 to $4.50.
75¢ cheaper. 100% smugger.
Read this brief →Boutique · Charleston, SC
A rival boutique cut its free-shipping threshold from $150 to $75.
Your customers noticed at checkout. Now you know too.
Read this brief →Med spa · Eagan, MN
The local leader has 1,172 Google reviews. You have 56.
Now you know what next quarter is for.
Read this brief →Now see what yours are up to ↑
Is $39.99 a month worth it? Do the math with your numbers.
Knowing first means you can answer before your customers drift: a pickup reminder when a rival raises app prices, a written all-in quote when one advertises a lower headline price. So the question is simple: what is one customer, job or client worth to you?
times a year.
Tip: for a fair test, use what you keep after costs (food, parts, labor), not the full ticket.
Your numbers stay in your browser. We can’t promise you’ll keep a customer. We can promise you’ll know what changed in time to decide. The first 4 weeks are free.
How it works, in three panels
Look up your business and it shows up on this map within 24 hours. We never show your business name, only your city and state.
Daily monitoring
We watch while you sleep.
5-minute read
One page. Clear takeaways.
Discreet by design
They never know it's you.
From $39.99/mo
Cancel renewal anytime.
The Gripe Gap™: what your customers love about you that your rivals’ customers hate, and how you can use it to your advantage
We do this analysis for you. Every week we read the public Google reviews for you and the rivals near you, and when the data shows an edge, where you are praised and the competition is complained about for the same thing, we find it and put it in your brief. If the data holds no edge, we don’t make one up. Here is how it works, on a sample plumber.
-
Step 1 · Their praise
Your reviewers keep saying the same good thing
We read the reviews and group what people praise.
Ridgeback Plumbing & Rooter, Anaheim
★★★★★“The price on the quote was the price on the bill.”★★★★★“No surprises. Exactly what they quoted.”★★★★★“Honest about the total up front.”8 reviews praise “the price on the quote was the price on the bill”
-
Step 2 · Their gripes
The rivals’ reviewers keep saying the same bad thing
Same reading, for the 3 competitors nearby.
3 nearby competitors
★☆☆☆☆“Surprise fees on the invoice.”★★☆☆☆“Final bill was way over the quote.”★☆☆☆☆“Extra charges nobody mentioned.”13 reviews complain about surprise fees
-
Step 3 · The gap
Where the two meet is your edge
When it is in the data, we find it and say it in plain words.
Praised here
honest totalsGripes there
surprise feesGripe Gap™You are praised for the exact thing your rivals’ customers complain about.Suggested move: Say it where buyers compare: put what the quote includes in writing, so a homeowner holding two quotes can see it.Counted from public Google reviews, source named on every finding.
Illustrative business and counts, from the sample brief on this page. Once a week, in your brief, written for your real business and your real competitors.
Isn’t this just Google Alerts or ChatGPT?
Is this just a Google Alert?
No — a Google Alert can only match a name that is already being published. We read the pages themselves — pricing, hours, reviews, job posts, permits — and report what changed, not what got mentioned.
Can’t I just ask ChatGPT?
With ChatGPT, you get one undated answer, at the moment you happen to ask. We check their key pages every morning, compare them with the last copy, and report only the difference.
Not trying it yet? What would you need to see first?
Thanks, that helps. See 23 sample briefs by trade → Every item in a brief links the public page it came from, so you can check it. Read a full sample →