For agencies and consultants

WE DO THE LEGWORK; YOU TAKE THE CREDIT

White label

Increase client retention and reduce churn with white label competitive intelligence

— a competitor brief for every client, every morning. Your branding, our market research.

Free on 3 clients · 4 weekly briefs each · you approve before anything sends · no card

Every client gets a short email from your firm on the days you pick: what their competitors changed, and what to do about it.

Bonus: we find your client’s edge: what your client’s customers praise that their rivals’ customers complain about. The Gripe Gap™ Read below ↓

How it works

  1. Add a client. We find their competitors; you confirm the list.
  2. We do the competitor analysis. Prices, promotions, services, reviews, hiring and news.
  3. Weekly up to every morning, a brief under your logo — on the days you pick. A new client’s briefs come to you first.

Find out how you can single-handedly stop client churn. Try it on one of your clients: enter the client’s name and town. Email it to yourself after — your clients’ own briefs go out under your brand.

Step 1 of 2to get 4 weeks free: the client’s business name

Type the client’s exact business name as Google shows it, plus the town — not a kind of business like “dentist” — then tap it in the list.

Free, no card. Not a one-time look: 4 weekly briefings on this client — today’s data, the competitors from your demo named — for up to 3 clients. A plan sends the briefs straight to your clients under your firm’s name, on the days you pick (weekly up to every morning), with the local heatmap.

Every brief item is tagged so your team’s AI assistant can pull it straight into client reports and to-dos. Schema

No risk to try. Use it for the 4 weeks. If it isn’t giving you the info you want for your clients, the briefs simply stop after week 4, unless you subscribe (recommended).

⏱ Takes about 2 minutes: we look up the client’s real competitors while you watch.

Have 3 clients in mind? Run all three at once →

Marketing your own company? See it on your own business →

Built by a former defense-intelligence computer guy. Every finding names its source and date.

— show me a sample

Have 3 clients in mind? Run all three →

Type up to three client businesses (name and town). Each one opens its own free demo in a new tab, about 2 minutes each, no signup.

Or see a white label sample brief →

White label samples by trade: dentist · restaurant · roofer · law firm · more trades

Watching competitors by hand, a short history

✓ 12 sites✓ 40 reviews✓ 6 job boards
Day 1Twelve competitor sites, every review, every job board. This is easy!
✓ 4 sites…?nothing newnothing new
Day 3Four sites. Nothing changed. Nothing changed yesterday either.
Competitors
Day 14The “Competitors” bookmark folder. Untouched since day 3.

Watching competitors is easy to promise and hard to keep up. Most days there’s no needle in the haystack, so it quietly stops. If it’s part of what your client pays for, it has to happen on the quiet days too. MyIntelBrief checks every night for every client, with the brief ready by morning, and without you or your staff.

What your client receives

From a sample brief for Ridgeback Plumbing & Rooter, a plumber in Anaheim (illustrative business):

  1. Prices · their competitor Tidewell Water Heaters & Plumbing

    Water-heater install cut from $2,195 → $1,795 and $79 drain cleaning

  2. Hiring · their competitor Kestrel Rooter & Drain

    Hiring 2 service techs with a $3,000 sign-on bonus

  3. New competitor · Anaheim

    Riverside County plumber added Anaheim, Fullerton and Orange to its service area

Each brief also carries review standings, regulatory news, a weekly SEO audit, local map-pack ranking and, once a week, the Gripe Gap™ (simply “Gripe Gap” under your brand).

The top of the white label sample brief for Ridgeback Plumbing & Rooter, an illustrative Anaheim plumber: 'Your agency daily intelligence brief', the client's name, and its first competitor findings. View a Full Sample Brief →
The same white label sample as the list: “Your Agency” and the purple become your name and colors. Illustrative business.

The Gripe Gap™: what your client’s customers love about your client that their rivals’ customers hate about them, and how your client can use it to their advantage

We do this analysis for you. Every week we read the public Google reviews for your client and the rivals near them, and when the data shows an edge, where your client is praised and the competition is complained about for the same thing, we find it and put it in the brief. If the data holds no edge, we don’t make one up. Here is how it works, on a sample plumber.

  1. Step 1 · Their praise

    Your client’s reviewers keep saying the same good thing

    We read the reviews and group what people praise.

    Ridgeback Plumbing & Rooter, Anaheim

    ★★★★★“The price on the quote was the price on the bill.”
    ★★★★★“No surprises. Exactly what they quoted.”
    ★★★★★“Honest about the total up front.”

    8 reviews praise “the price on the quote was the price on the bill”

  2. Step 2 · Their gripes

    The rivals’ reviewers keep saying the same bad thing

    Same reading, for the 3 competitors nearby.

    3 nearby competitors

    ★☆☆☆☆“Surprise fees on the invoice.”
    ★★☆☆☆“Final bill was way over the quote.”
    ★☆☆☆☆“Extra charges nobody mentioned.”

    13 reviews complain about surprise fees

  3. Step 3 · The gap

    Where the two meet is your client’s edge

    When it is in the data, we find it and say it in plain words.

    Praised here
    honest totals
    Gripes there
    surprise fees
    Gripe Gap™Your client is praised for the exact thing the rivals’ customers complain about.
    Suggested move: Say it where buyers compare: put what the quote includes in writing, so a homeowner holding two quotes can see it.

    Counted from public Google reviews, source named on every finding.

Illustrative business and counts, from the sample brief on this page. Once a week, in every brief, written for your real business and your real competitors.

Meanwhile, at your clients’ competitors…

Real lines from our white label sample briefs (illustrative businesses). Your client reads them under your name.

OUT OF STATE STORM PROS “FREE” look?

Your roofing client · Oklahoma City, OK

Out-of-state storm crews are knocking on doors in your client’s town, pitching “free” hail inspections.

Your client hears about it from you, before the homeowners sign.

Read this brief →
NOW HIRING 3 SALES MANAGERS YOUR CLIENT

Your manufacturing client · B2B

Their rival posted 3 regional sales manager jobs, in territories where it has no dealers today.

Three new territories in one week isn’t a coincidence. It’s a plan.

Read this brief →
56 reviews ★★★★★ 1,172 reviews ★★★★★ VS

Your med spa client · Eagan, MN

The local leader has 1,172 Google reviews. Your client has 56.

Congratulations: you just found next quarter’s project.

Read this brief →
NOW HIRING SERVICE TECHS $3,000 SIGN-ON BONUS ?

Your plumbing client · Anaheim, CA

A rival is offering service techs a $3,000 sign-on bonus.

Your client’s best tech has already seen the ad. Now your client has too.

Read this brief →
MTWTFSS 9–39–3 NEW HOURS

Your dental client · Seattle, WA

A rival practice just added Saturday and Sunday cleanings.

Weekends used to be your client’s quiet advantage. Used to be.

Read this brief →
Counter $14.95 App $17.25

Your restaurant client · Mesa, AZ

Their rival raised delivery-app prices about 15%, but not at the counter.

Same pho, $2.30 more if it arrives by scooter.

Read this brief →

Your logo. Your colors. Your reply-to.

MyIntelBrief YA Your Agency reply-to: you@youragency.com

Nothing on the brief says MyIntelBrief. Your client sees your firm doing the watching, and we’re happy backstage.

Different from what you might expect

A few things work differently from what most agencies assume. Tap any one for the details.

You can see it under your own logo before you pay.
Run the demo on a client, then tap “Preview with your logo”: the same brief with your firm’s name, colors and logo, marked PREVIEW. Nothing is saved or sent.
Nothing reaches a client until you say so.
Every new client starts with each brief coming to you first. Read them for as long as you like; when you are happy with what you see, switch that client to send directly. You decide when we are ready for your clients.
Every signal shows where it came from.
Each line is cited to the public page it was read from: the pricing page, the review, the job post, the filing. You can check any of it yourself.
It reaches your client as your firm's work.
Your logo, your colors, your reply-to. Nothing on the brief says MyIntelBrief, and we never disclose that you are a customer.
Your client list stays confidential.
We never contact your clients or tell anyone you’re a customer. The full per-client price list comes to your agency email (no card): get the price list. Paperwork if you need it: Data Processing Agreement (PDF) · who handles your data.
Your clients stay your clients.
We never market to them or tell them we're involved. If a payment isn't made, briefs stop for you and your clients. We never contact your clients — not about billing, not about anything. We remind only you: briefs stop on day 14 of a missed payment, start again with your next scheduled brief once it's paid, and the plan closes at day 60.
Bringing a lot of clients? Upload a spreadsheet.
On a paid plan, upload a CSV of up to 100 clients, check the matched businesses on one screen, and confirm. During the trial you add up to 3 clients one at a time.
Already sell SEO or map-pack work? Switch those sections off.
The weekly SEO check of a client’s own site and the local map-pack ranking can each be turned off for all your client briefs, so the brief never competes with your own work.
Public sources only.
We never collect patient or customer data, and we never share your data with other companies.
We don’t train AI models on your data.
Not yours and not your clients’. When you report an error in a brief, we write up what was wrong and how to avoid it, and add that to the instructions the system follows, so the same mistake is less likely to come back.
Before each client call, one page instead of a stack.
The teacher’s edition rolls a client’s last 7, 14 or 28 days of briefs into one page for you: what changed and is still true by the meeting, what to raise, and what they may not have noticed. Build it the morning of your weekly or twice-monthly call, or whenever a meeting moves. It comes to you only, never to the client.
Quiet markets get a short brief.
When nothing moved, the brief says so in a line. Set a slower client to weekly, or to the weekdays you choose.
It works beside the tools you already use.
Rank trackers show where your client stands. This shows what their competitors changed: prices, services, reviews, hiring, new locations.
It keeps watching after you look away.
Every competitor of every client is checked on that client's schedule, and every brief is kept, so by the renewal call there is a record of the work.
Setup is one form per client.
Name the business and confirm its competitors. Three clients or thirty, it is the same morning for you.
It hands you the next piece of client work.
The weekly Gripe Gap shows where a client’s reviewers praise something their competitors’ reviewers complain about, counted and quoted. That is a ready starting point for a Google profile update or a homepage line. Reviews are what people volunteered, not a survey, so the brief also suggests a few questions to ask customers first. It needs Google reviews, so it fits local clients, not national or B2B ones.
You can judge it on a client you already have.
Run a free brief on a real client before choosing a plan. Plans include 20 full prospect briefs a month for winning new ones.
You set the price, and you can change course.
You bill your clients directly at your own rate. Add or remove clients any time, and cancel renewal anytime.

More questions: will clients know, billing, cancelling, what each brief carries →

Try it on your most technical client

The one that makes pacemaker parts, or semiconductor test equipment. You don’t have to become an expert in their field: the brief reports clearances, launches and contract wins as the trade press covers them.

FDA cleared? New contract? Full launch?
No PhD in pacemakers required.

  1. Regulatory · direct rival

    A rival’s next-generation implant cleared FDA review

  2. Launch · same market

    A competing system moved from limited release to full commercial launch

  3. Contracts · same market

    A competitor announced a new multi-year supply contract in your client’s category

Every line is cited to where it came from. Run it on your most technical client →

Month eleven, on the renewal call “Remind me what we’re paying you for?” DAY 330 DAY 1

Your client has seen your name on their competitors' moves week after week since month one. The renewal answers itself.

And you bring the proof: a 12-month summary for each client, the biggest dated, sourced competitor changes caught for them and a month-by-month count, under your brand, one click from their client page.

How the money works

Your client gets the brief from you Your firm your brand, your price MyIntelBrief does the watching The brief flows left: we watch, you send it under your brand brief brief $ $ your price, or inside the retainer a wholesale fee The money flows right: your client pays you, you pay us
  • You pay us a wholesale fee for the service: your plan, plus a fee for each client business. Verified agencies pay a plan fee of $99.99 a month while they have fewer than 5 clients, then $209.99 (we check your agency email at checkout; it moves when you add your 5th client, prorated). Every client costs you less than $34.00 a month, under $1.12 a day for a client to have the intel. That’s the ceiling: your actual per-client price is lower and drops as you add clients. The full price list comes by email: get it at your agency email (no card).
  • You decide how your client pays. Bill it as its own line item at your price, or roll it into their monthly retainer.
  • We never bill your clients or contact them about money.
  • Nothing reaches a client until you say so. Each new client’s briefs come to you first; switch them to send directly when you’re ready.
  • A monthly summary for every client, ready for your report. Once a month you get one email per client: what their competitors changed, counted by kind, the top changes with dates and sources, and their new reviews. Under your brand, sent to you only, never to the client. Paste it into your monthly report or forward it as is. A quiet month says so in one line.
  • Your team’s AI assistant can read every brief. Each item is tagged, so an assistant can draft the competitor section of a client’s monthly report and its to-dos without anyone reading the brief line by line. White label client copies carry no MyIntelBrief file, header or link. Schema

The most it can cost you, per month (an upper bound, not your price)

Pro plan with white label $209.99 + clients × $34.00 = at most $549.99

Each client gets the intel for under $1.12 a day, at most $1.81 a day all-in with the plan fee.

$34.00 is the ceiling, not the rate: every client costs less, and the per-client price drops as you add clients, so your real total is lower than this. The exact all-in total for your number of clients is in the full price list by email. Pay the plan yearly and the standard plan fee is about 16% less (two months free; the under-5 plan fee is monthly only).

Never patient data. We don’t collect, store or process patient information: no PHI, ever. Fully HIPAA compliant.

Paperwork, before you sign anything: Data Processing Agreement (PDF) · who handles your data · procurement one-pager

Plans

The plan fee buys your workspace and the white label program. Each client business is priced separately, cheaper the more you add.

No sales calls unless you ask for one. Sign up online, on your own time.

Includes 20 full prospect briefs every month: walk into the pitch already knowing their market.

Free to start: 4 weekly briefs on up to 3 of your clients

Just your email — no card, no plan. Today’s data, the client’s competitors named. The free briefs say MyIntelBrief unless you put your firm’s name and color on the demo’s brand preview, or sign in and add them with your logo. Free briefs come only to you. A plan puts your brand on every brief sent to your clients, up to every morning, and adds the local heatmap. Run it on a client →

Pro (white label included) Plan fee + under $34.00 per client — exact total for your client count by email.

$209.99

plan fee per month · founder rate $99.99 a month for verified agencies with fewer than 5 clients (we check your agency email at checkout)
  • Every client business you add, billed per client
  • Plus briefs on 3 businesses of your own (your agency, or a test)
  • Up to 20 competitors tracked on each
  • Your brand, logo and reply-to on every client brief
  • Standard support
Start white label
Enterprise

$749.99$1499.99

plan fee per month · founder rate + each client business you add, less than $34.00 a month each
  • Every client business you add, billed per client
  • Plus briefs on 10 businesses of your own (your agency, or a test)
  • Up to 25 competitors tracked on each
  • Everything in Pro white label
  • Onboarding help, and a person to call
Choose Enterprise

Your client list stays confidential. The full per-client price list comes to your agency email (no card), before you pay: get the price list.

Cancel renewal anytime. The plan buttons start a paid plan: a 7-day free trial with a card, nothing charged today. The 4 free weekly briefs above are separate and need no card. If you use them first, they take the place of the 7-day trial.

Still deciding?

Run it on a client whose market you know cold. If the brief looks like a mirror, you can trust the next one. If it looks like a funhouse mirror, don't buy.

Run it on a client →

Not trying it yet? What would you need to see first?