How agents, teams, and brokerages monitor competing brokers' websites, team hires, reviews, and local press — in a five-minute morning email instead of an hour of tab-switching.
See product details & pricing →If you're a residential agent in a hot market, you have a list of ten other agents you watch. Maybe they're the top producers in your office. Maybe they're the ones working the same neighborhoods. Maybe they're the team that just hired three new agents and you're worried about market share. The list is in your head.
The way you keep tabs on them is also in your head. So Sunday night, you start the routine:
It takes 90 minutes if you're efficient. Most weeks you skip it. You have showings.
Then on Wednesday a client says "Did you see Sarah's team is now working our neighborhood?" and you didn't, and now you're playing catch-up on someone else's market move.
The information is all public. The problem is the assembly. Real estate is one of the most competitive industries in any market — sites get new pages, teams add agents, reviews trickle in by the week. The challenge isn't access. It's that no agent can keep up manually while also actually selling houses.
For solo producers, team leads, and brokerage owners, these are the signals that matter for an agent's actual market position.
A competing agent who adds a page for your neighborhood, a new "sellers" guide, or a relocation landing page is making a move on your farm area. The nightly check of their website catches it, and it's in the next morning's brief.
New faces on a competing team's "Our Agents" page mean more capacity and more sphere-marketing in your area. When their team page changes, you see who was added.
An agent who gets four five-stars in a month after going six weeks without any just closed a streak. Their referral engine is on. That's the moment to mention to your sphere that you noticed.
Agents switching brokerages — Compass to Coldwell, indie to RE/MAX — are signals. The brokerage they leave often loses three months of momentum; the one they join often runs marketing campaigns. Track both ends.
Hyperlocal press, Realtor association awards, "top producer" lists — every one is a credibility bump for a competitor. Time to make sure your sphere remembers you.
1. Pick your competitive set. Five to ten agents who work your geography or your price band. You probably already have the list memorized — we write it down.
2. We track their website, news and Google presence. Their websites are checked every night; Google ratings and review counts every week; local press is searched for every agent on your list.
3. AI ranks what's actually meaningful. A new neighborhood page matters. A typo fix on a competitor's About page doesn't. The email shows you what changed and why it likely matters for your week.
4. Five minutes with coffee. You read the email, you know what your competing agents changed since the last brief, you go on with your day. No Sunday-night tab-switching.
Solo agents who need to track their five-to-ten direct competitors without paying for one of the enterprise tools that costs more than their whole monthly marketing budget.
Real estate teams with a team lead plus 3–10 producers — the team lead currently does competitive intel as a side job and increasingly doesn't have time. We replace the manual research; the team lead does the strategic interpretation in the Monday meeting.
Brokerage owners who want to know which competing brokerages are recruiting their agents, which neighborhoods are getting market-share moves, and where to deploy their next ad spend. We give them market-level visibility their agents don't have time to surface.
Free demo first · 4 free weekly briefs for your email, no card · then from $39.99/mo, no long-term contract
Not ready for a card? Run the free demo, then get 4 free weekly briefs on your own business — just your email. Free for 4 weeks first. Pay only if you want more.
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