How agents, teams, and brokerages monitor competing brokers' listings, price reductions, open-house schedules, and reviews — in a five-minute morning email instead of an hour of tab-switching.
See product details & pricing →If you're a residential agent in a hot market, you have a list of ten other agents you watch. Maybe they're the top producers in your office. Maybe they're the ones working the same neighborhoods. Maybe they're the team that just hired three new agents and you're worried about market share. The list is in your head.
The way you keep tabs on them is also in your head. So Sunday night, you start the routine:
It takes 90 minutes if you're efficient. Most weeks you skip it. You have showings.
Then on Wednesday a client says "Did you see what Sarah listed on Maple Ave?" and you didn't, and now you're playing catch-up on someone else's market move.
The information is all public. The problem is the assembly. Real estate is one of the most-tracked industries in any market — listings update by the minute, prices change daily, reviews trickle in by the week. The challenge isn't access. It's that no agent can keep up manually while also actually selling houses.
After listening to dozens of agents — solo producers, team leads, brokerage owners — these are the signals that matter for an agent's actual market position.
How fast are your competing agents listing new properties? Listing count is the lagging indicator; new-listing velocity is the leading one. If a competitor went from one listing a week to three, they hired or got a referral pipeline you don't know about.
When a competing agent's listing drops $25K, it tells you what's happening in that price band. Cluster of reductions = softening market. Cluster of zero reductions = it's still hot.
Agents who suddenly run Sunday open houses on properties they previously didn't are signaling either pressure (low offers) or a new lead-gen play. We catch both.
An agent who gets four five-stars in a month after going six weeks without any just closed a streak. Their referral engine is on. That's the moment to mention to your sphere that you noticed.
Agents switching brokerages — Compass to Coldwell, indie to RE/MAX — are signals. The brokerage they leave often loses three months of momentum; the one they join often runs marketing campaigns. Track both ends.
Hyperlocal press, Realtor association awards, "top producer" lists — every one is a credibility bump for a competitor. Time to make sure your sphere remembers you.
1. Pick your competitive set. Five to ten agents who work your geography or your price band. Most agents already have the list memorized — we just write it down.
2. We track every signal above. Daily. Across every agent on your list. Across Zillow, Realtor.com, Google, local press, and social.
3. AI ranks what's actually meaningful. A new listing matters. A typo fix on a competitor's About page doesn't. The email shows you what changed and why it likely matters for your week.
4. Five minutes with coffee. You read the email, you know what your top ten competing agents did yesterday, you go on with your day. No Sunday-night Zillow scrolling.
Solo agents who need to track their five-to-ten direct competitors without paying for one of the enterprise tools that costs more than their monthly MLS dues.
Real estate teams with a team lead plus 3–10 producers — the team lead currently does competitive intel as a side job and increasingly doesn't have time. We replace the manual research; the team lead does the strategic interpretation in the Monday meeting.
Brokerage owners who want to know which competing brokerages are recruiting their agents, which neighborhoods are getting market-share moves, and where to deploy their next ad spend. We give them market-level visibility their agents don't have time to surface.
From $79.99/mo · 7-day free trial · No long-term contract
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