How medical spa owners and aesthetics practice managers track competing practices' pricing, treatment menus, injector hires, and RealSelf reviews — in a five-minute morning email instead of a weekend of competitor research.
See product details & pricing →Aesthetics is one of the fastest-moving small-business categories in the country. New treatments enter the market every quarter (semaglutide for weight loss, Sofwave, EMSculpt, Daxxify), pricing shifts constantly as Allergan, Galderma, and Merz run injector incentive programs, and consumer reviews on RealSelf and Google can move a practice's monthly bookings by 15-25%.
The competitive landscape is hyper-local. Three med spas in Yorkville. Four in Edina. Five along Camelback Corridor. Your competitors aren't national chains — they're the practice on the next block. And the things that matter happen in real time, not in trade publications:
Most med spa owners try to keep up by following competitors on Instagram, checking RealSelf occasionally, and spot-checking competitor pricing pages. It's a 90-minute weekend task they often skip during busy weeks. So they find out a month later that the competing spa down the street has been running a $400 lip-filler promotion that's been stealing first-time consultations.
After listening to dozens of med spa owners and aesthetics practice managers, these are the signals that actually move bookings.
When a competitor drops Botox from $14 to $11/unit, you have a week to decide your response before their Google Ads start outperforming yours. We catch pricing-page changes the day they happen.
Sofwave, Daxxify, semaglutide, Hydrafacial, EMSculpt — new treatments hit the market constantly. The competing spa adding one before you is a 2-3 month lead on the geographic market. We catch menu page additions.
Aesthetics is a relationship business. When a competing practice hires a new injector — especially a known name in your geography — they're either replacing someone (worth knowing) or expanding capacity (also worth knowing).
Med spa consumers research more than any small-business category. RealSelf review velocity, Google rating shifts, Yelp star changes — all leading indicators of how a competitor is converting consultations to bookings.
A competitor running a $99 Botox or $50 Hydrafacial promo is testing for new-customer acquisition. The promo will run for 4-8 weeks. You'll see the foot traffic shift in week 3 — or you can know in week 1.
When a competing practice becomes an Allē / Galderma / Aspire diamond-tier partner, they got volume commitments that justify cheaper unit pricing. That changes the local competitive math. We catch the partnership-badge changes on their websites.
1. Tell us your practice and location. One sentence — "med spa in Yorkville specializing in injectables" or "wellness clinic in Henderson doing IV therapy and Botox." We figure out who you compete with.
2. We build your competitive set. Usually five to ten practices in your geography and treatment range. You review and edit. Most owners know exactly who their competitors are; we just write it down and watch.
3. We watch every signal above. Daily. That means:
4. You read five minutes before consults start. Coffee in hand. You know what your competitive set did yesterday — pricing changes, new treatments, new injector hires, review shifts — and you make the morning's decisions with current information.
Solo-injector med spas where the owner is also the practitioner and "marketing" is whatever they squeeze in between clients. CI is supposed to be a Sunday-evening task; it usually isn't.
Multi-injector practices with a practice manager doing competitive research as part of a much longer job description. The practice manager needs the brief; the medical director needs the takeaways.
Aesthetics chains (2-8 locations) where each location has its own competitive set but the owner wants a single morning email rolling up all of them. We roll up multi-location intel into one brief.
If you're a 20+ location enterprise chain, your competitive intelligence runs through a corporate marketing team and needs a different tool. For owner-operated and small-chain aesthetics, this is built for you.
From $99/mo · 7-day free trial · No long-term contract
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