How multi-unit franchise owners track every location's local competitive landscape — without managing four separate research processes, four separate spreadsheets, or four separate marketing-coordinator hours.
See product details & pricing →If you own four McDonald's, three Anytime Fitnesses, two Massage Envys, or one of any other franchise concept across multiple locations, the competitive landscape is uniquely fragmented. Each store has its own competing set — the burger place across from your Sherman Oaks unit isn't the same as the one across from your Burbank unit. National marketing happens above your pay grade, but local competitive moves happen below it.
Most multi-unit franchisees handle this one of two ways. Some have a single store manager doing competitive research locally, which means N managers all doing the same kind of work, badly, on different days. Others have a corporate-style marketing-coordinator role doing it centrally, which means one person juggling four-to-eight neighborhoods they don't actually know personally.
Both approaches share the same problem: by the time a competitor at one of your locations makes a move, you find out at the monthly P&L review when traffic at that store dipped 4%. You can't tell which competitor moved, which signal you missed, or what to do about it. You just know the number got worse.
Competitive intelligence for multi-unit franchisees is not technically harder than for single-location independents. It's just N times as much work. Which is exactly the right problem to solve with software.
After listening to multi-unit owners across food, fitness, services, and beauty franchise concepts, these are the signals that make the difference between knowing what's happening and finding out at P&L time.
Each store has its own 5-10 direct competitors. The set at your Henderson unit is different from your Summerlin unit. We build and maintain separate competitive sets for each location.
You don't read 4-20 separate emails. You read one daily roll-up that groups events by location. Five minutes total, regardless of how many stores you own.
When a competitor concept (say, a new burger chain) opens against three of your locations in the same quarter, that's a strategic signal, not a local one. Our AI catches the pattern across your stores so you see it as one move, not three.
The most important moment for any of your locations is when a new competitor opens within 1-2 miles. We catch new openings (via Google Business profile creation + local press) before they fully ramp.
Local competitor pricing changes affect each of your locations' margin pressure independently. We track per-location, surface deltas in the morning email.
Your Burbank unit getting a wave of four-stars while your Sherman Oaks unit isn't is operationally meaningful. So is the inverse. Per-location review trends across both your stores and competitors.
1. Add your locations. One row per store — concept + address. Takes about thirty seconds per location.
2. We build a competitive set per location. 5-10 direct competitors for each one, based on geography and concept overlap. You review each set independently and adjust.
3. We watch every location's set every day. Across every competitor at every store. We track:
4. You get one morning email. Grouped by location, ranked by what matters. Most days it's a five-minute read across all your stores. Some days it catches a pattern — like a competitor concept expanding against you specifically — that you'd never have seen looking at one location at a time.
2-4 unit owner-operators who could do competitive research in their head for one store but lose track at four. We replace the head-tracking with software.
5-10 unit franchisees often have one marketing-coordinator role doing local marketing across all stores. We replace the manual competitive-research portion of that role with a single daily email; the coordinator does strategic interpretation.
10-20 unit area developers with regional management — we feed daily intel to the regional director who manages the operators. Each regional director gets a roll-up across only their stores.
If you operate 50+ units, your franchisor's corporate marketing team likely runs CI for you. For the actual franchisee scale — 2-20 units — this is built for you specifically.
Pricing scales with unit count · 7-day free trial · No long-term contract
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