How multi-unit franchise owners track every location's local competitive landscape — without managing four separate research processes, four separate spreadsheets, or four separate marketing-coordinator hours.
See product details & pricing →If you own four McDonald's, three Anytime Fitnesses, two Massage Envys, or one of any other franchise concept across multiple locations, the competitive landscape is uniquely fragmented. Each store has its own competing set — the burger place across from your Sherman Oaks unit isn't the same as the one across from your Burbank unit. National marketing happens above your pay grade, but local competitive moves happen below it.
Most multi-unit franchisees handle this one of two ways. Some have a single store manager doing competitive research locally, which means N managers all doing the same kind of work, badly, on different days. Others have a corporate-style marketing-coordinator role doing it centrally, which means one person juggling four-to-eight neighborhoods they don't actually know personally.
Both approaches share the same problem: by the time a competitor at one of your locations makes a move, you find out at the monthly P&L review when traffic at that store dipped 4%. You can't tell which competitor moved, which signal you missed, or what to do about it. You just know the number got worse.
Competitive intelligence for multi-unit franchisees is not technically harder than for single-location independents. It's just N times as much work. Which is exactly the right problem to solve with software.
Across food, fitness, services, and beauty franchise concepts, these are the signals that make the difference between knowing what's happening and finding out at P&L time.
Each store has its own 5-10 direct competitors. The set at your Henderson unit is different from your Summerlin unit. We build and maintain separate competitive sets for each location.
Turn on the combined daily brief and you read one email with a section per location instead of up to 10 separate emails. It's built to be a five-minute read.
When a competitor concept (say, a new burger chain) opens against three of your locations in the same quarter, that's a strategic signal, not a local one. With every location's competitors in one combined email, the same name turning up at three stores is easy to see as one move, not three.
The most important moment for any of your locations is when a new competitor opens within 1-2 miles. A weekly market scan looks for new openings (new Google listings + local press) so you can see them before they fully ramp.
Local competitor pricing changes affect each of your locations' margin pressure independently. We track per-location, surface deltas in the morning email.
Your Burbank unit getting a wave of four-stars while your Sherman Oaks unit isn't is operationally meaningful. So is the inverse. Per-location review trends across both your stores and competitors.
1. Add your locations. One row per store — concept + address. Takes about thirty seconds per location.
2. We build a competitive set per location. 5-10 direct competitors for each one, based on geography and concept overlap. You review each set independently and adjust.
3. We watch every location's set. Competitor websites are checked every night; Google profiles, BBB and new openings weekly. Across every competitor at every store, we track:
4. You can get one morning email. Turn on the combined brief and it's grouped by location, built to be a five-minute read across all your stores. Seeing every store in one read makes a pattern — like a competitor concept expanding against you specifically — easier to spot than looking at one location at a time.
2-4 unit owner-operators who could do competitive research in their head for one store but lose track at four. We replace the head-tracking with software.
5-10 unit franchisees often have one marketing-coordinator role doing local marketing across all stores. We replace the manual competitive-research portion of that role with a single daily email; the coordinator does strategic interpretation.
Up to 10 units fit on one account: Multi-location: every location on one login and one charge, each with its own competitors (up to 10 each), from $134.99/mo for 2 locations (half that at founder pricing). Operating more than 10? Contact us.
If you operate 50+ units, your franchisor's corporate marketing team likely runs CI for you. For the actual franchisee scale — 2-10 units — this is built for you specifically.
Pricing scales with unit count · 7-day free trial · No long-term contract
Not ready for a card? Run the free demo, then get 4 free weekly briefs on your own business — just your email. They take the place of the 7-day trial.
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