Sample Daily Brief — Sunset Dermatology Group
Below is an example of the daily competitor intelligence brief a dermatology clinic in Los Angeles would receive after subscribing. This is the exact format and depth we deliver — same template, same signals, same action items. Only the names are fictional.
Sunset Dermatology Group
5 competitor changes detected for Sunset Dermatology Group today. Two high-priority items warrant action this week.
✅ Actions to Take Today (5) tap to expand ▾
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Don't race to the bottom on price. Counter with a "we don't up-sell units you don't need — every consult includes free imaging" message. Most price-shoppers convert to repeat clients when they trust the physician.
🔴 HIGH · re: Bel Air Aesthetic Group — Botox per-unit price visible on website for first time — $11/unit
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Two angles: 1) Beverly Hills is now influencer-saturated — pivot your patient acquisition toward authentic before/after content from real patients (with consent); 2) consider whether your practice has any underutilized celebrity/influencer patient relationships you could tactfully surface.
🔴 HIGH · re: Dr. Lila Hendricks MD — Hosted reality-TV cast member for filler treatment — Instagram reel hit 2.1M views
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Assess whether GLP-1 fits your practice. The compounding regulatory environment is shifting; some dermatologists are exiting the space. If you do offer it, position around "physician-supervised, with proper medical oversight" — differentiator vs medspa-only practices.
🟡 MEDIUM · re: Laurel Canyon Dermatology — Launched new "GLP-1 weight loss" service line targeting cosmetic patients
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Run a Google Local Service Ad with "Available this week for new patient consults" copy. Target Rodeo Drive's search geo. Add a next-available-slot widget to your homepage so visitors see open slots rather than a "call to book" CTA.
🟡 MEDIUM · re: Beverly Crest Dermatology — Five new reviews mention 4-month wait time for new patients
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Train front-desk staff to handle GLP-1 maintenance inquiries even if you don't offer the service — refer to a partnering endocrinologist or medical weight-loss clinic. Lost trust from a hostile referral is expensive.
🟢 LOW · re: Industry News — federal drug regulator expands semaglutide indication to include weight maintenance
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🔴 HIGH PRIORITY
Botox per-unit price visible on website for first time — $11/unit
Bel Air Aesthetic Group added a pricing page yesterday with Botox at $11/unit (no minimums). This is unusual for the BH market where $13-15/unit is standard and pricing is normally not published. Likely a deliberate front-of-funnel acquisition move targeting price-shoppers who normally go to medspas.
→ ACTION: Don't race to the bottom on price. Counter with a "we don't up-sell units you don't need — every consult includes free imaging" message. Most price-shoppers convert to repeat clients when they trust the physician.
INSTAGRAM ↗ 📧 contact
Hosted reality-TV cast member for filler treatment — Instagram reel hit 2.1M views
Dr. Lila Hendricks posted an Instagram reel yesterday with a reality-TV of Beverly Hills cast member receiving a filler treatment. 2.1M views in 24 hours, 8.2K saves, 1.4K DMs (per her stories). Likely 60-90 day demand spike for her practice.
→ ACTION: Two angles: 1) Beverly Hills is now influencer-saturated — pivot your patient acquisition toward authentic before/after content from real patients (with consent); 2) consider whether your practice has any underutilized celebrity/influencer patient relationships you could tactfully surface.
🟡 MEDIUM PRIORITY
Launched new "GLP-1 weight loss" service line targeting cosmetic patients
Laurel Canyon Dermatology added GLP-1 weight loss (semaglutide injection) as a new service yesterday. Pricing is $499/month membership. They are positioning it as a complement to cosmetic treatments — "skin tightening + weight management." Smart cross-sell into their existing aesthetic patient base.
→ ACTION: Assess whether GLP-1 fits your practice. The compounding regulatory environment is shifting; some dermatologists are exiting the space. If you do offer it, position around "physician-supervised, with proper medical oversight" — differentiator vs medspa-only practices.
Five new reviews mention 4-month wait time for new patients
Beverly Crest Dermatology has five reviews this week mentioning a "4-month wait" or "couldn't get in until October" for new patient consults. Indicates they're scheduling-constrained. Their unconverted demand is your opportunity.
→ ACTION: Run a Google Local Service Ad with "Available this week for new patient consults" copy. Target Rodeo Drive's search geo. Add a next-available-slot widget to your homepage so visitors see open slots rather than a "call to book" CTA.
🟢 LOW PRIORITY / FYI
federal drug regulator expands semaglutide indication to include weight maintenance
federal drug regulator approved an expanded indication for semaglutide yesterday, including weight maintenance after initial loss. Pharma marketing will amplify this; expect increased patient inquiries about long-term maintenance protocols.
→ ACTION: Train front-desk staff to handle GLP-1 maintenance inquiries even if you don't offer the service — refer to a partnering endocrinologist or medical weight-loss clinic. Lost trust from a hostile referral is expensive.
The attachment brief-*.jsonl
is a machine-readable version of this brief: one JSON object per change.
Save it and paste into ChatGPT/Claude/etc. with a prompt like
"Summarize the top 3 actions from this competitive brief."
Wiring your AI agent to read your inbox automatically is also an option — but it's a level of access we don't recommend lightly. Inbox-reading agents have access to far more than this brief; that's a risk only you can decide to accept.
About this sample: The business and its competitors above are fictional — designed to show the format and depth of a real MyIntelBrief intelligence brief without naming any actual company. The signal types, action items, and analytical patterns reflect what we deliver to live subscribers every day. Your own briefs would be based on your real business and its real competitors.
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