Consultant Growth Playbook

Recurring Revenue Playbook
for Business Consultants

Every competitor you monitor is a business that doesn't know you exist yet. Here's exactly how to change that — and turn your MIB subscription into a self-funding growth engine.

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MIB is a force multiplier

Every client will think you're completely dialed into their business — catching competitor moves the moment they happen, briefing them before their morning coffee. Meanwhile you just sit back and let the AI do the work. One subscription makes you look like you hired a full research team for every account.

The Economics First

You sign 1 new Starter-tier client (30 min setup) +$200–500/mo
Your MIB wholesale cost (Starter tier) — varies by volume
Your margin per client $171–$471/mo
Plus your Pro + White Label plan — one fixed cost, any number of clients (founder rate) -$209.99/mo
After the platform fee: 10 clients = $1500.01–$4500.01/mo  ·  20 clients = $3210.01–$9210.01/mo
You pay two things: a fixed $209.99/mo for the white label platform (founder rate, locked for life; $419.98 after the first 100) — the branding, your domain, sender, and billing plumbing — plus a per-client wholesale rate that improves as your book grows. At the $200 low end that means 2 clients covers your platform fee; everything after that is margin. Annual billing is available and works out cheaper. Wholesale is tiered by the client's own service level and by your volume — ask us for your rate, or see plans.
What you'd actually make

Your numbers, not ours. Enter what you'd charge a client and how many you'd carry.

$0
per month, after everything you pay us

Where Your Leads Already Are

You don't need to find prospects. You're already watching them.

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Your competitor list = your prospect list

Every business you add as a competitor for one client is a business that competes in the same market, at the same size, with the same needs. They're not just competitors — they're your next clients.

💡 Go to your MIB dashboard → pick any client → look at their competitor list. Those are your warmest leads. You already know their market, their city, their industry. You have 30 days of intelligence on them right now.

The 5-Step System

1
Find the contact info

Visit the competitor's website. Most small businesses list their email on the Contact or About page. Look for the owner's name — not the generic info@ address.

Can't find an email? Try:

  • Google: site:theirdomain.com contact
  • Their Google Maps listing (often has phone + sometimes email)
  • Their Facebook business page — About section
  • LinkedIn — search their business name, message the owner directly
2
The opening email — lead with value, not a pitch

Don't pitch your service. Give them something first. Here's a template that works:

Subject: What I noticed about [Their Competitor Name] this month

Hi [Owner Name],

I work with several [business type] businesses in [city] and I track what's happening across the local market as part of my practice.

I noticed [Competitor Name] recently [made a change / launched something / updated their pricing] — the kind of move that tends to shift foot traffic in the next 30–60 days.

I keep an eye on this stuff daily for my clients. Happy to share what I'm seeing in your market if it's useful — no strings attached.

Worth a 15-minute call?

[Your name]
💡 The specific competitor change comes directly from your MIB dashboard. You already have 30 days of real data on their market. Use it. This isn't a cold email — it's a warm insight.
⚠️ Never say "I've been monitoring you" or "we track your website." Lead with market intelligence, not surveillance. You're a market expert who happens to watch this space closely.
3
The 15-minute demo call

When they say yes to a call, show them a real brief. Use one of your existing client briefs (redact the client name) or set up a free trial business just for the demo.

What to say on the call:

"I monitor your competitive landscape daily — website changes, pricing shifts, new offerings, news mentions. Every morning you get a brief that tells you exactly what moved in your market overnight. Here's what that looks like for a business like yours..."

[Show them a real brief]

"This is what my clients wake up to every day. They stopped spending hours on Google alerts and competitor research. It just shows up."
💡 Offer them one free week. Set up their business in MIB right now, on the call, and let the brief arrive in their inbox tomorrow morning. The product sells itself when they see it.
4
Close — one simple question

After the free week, one email:

Subject: Your competitive intelligence — keep it going?

Hi [Name],

Your free week is up. Did the morning briefs help?

If you want to keep the daily intelligence coming, I include it as part of my [consulting retainer / monthly package] starting at $[your price]/mo.

Want to continue? I can set it up today.

[Your name]
💡 Price it at whatever your market will bear — $200, $300, $500/mo. Your MIB wholesale cost is tiered by the client's service level and by your volume — it improves as your book grows. You set your retail price and keep the spread.
5
Repeat — their competitors are your next leads

Once they're a client, add their competitors to MIB. Those competitors just became your next prospects. The cycle never ends — every client you sign creates 3–5 new leads.

Client 1 → monitors 3 competitors → 3 new leads
Client 2 → monitors 3 competitors → 3 new leads
Client 3 → monitors 3 competitors → 3 new leads
Each client creates the next three.

What to Charge Your Clients

For illustrative purposes only. Charge what you feel appropriate.

Local Small Business
$149–299/mo
Restaurant, salon, retail. Price it as a "market monitoring retainer."
Regional Business
$299–499/mo
Multi-location, franchise, professional services. More competitors to watch.
E-commerce
$299–599/mo
National competitors, fast-moving market. Daily intel is critical.
Enterprise Client
$500+/mo
Large business, 10+ competitors, executive briefings included.
💡 Your MIB wholesale cost is tiered by the client's service level and by your volume — it improves as your book grows. You set your retail price and keep the spread. On a Starter-tier client: charge $99/mo and keep ~$70 · charge $299/mo and keep ~$270.

Make It Your Brand

Upgrade to Pro Whitelabel — $209.99/mo $419.98 and your clients receive briefs with your name, your logo, your subdomain, and your prices — not ours. You run your own sales and marketing. You look like you built a research platform. Standard Pro does not include reselling.

🎉 Founder pricing — locked in for life

See Pro Whitelabel Pricing →
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