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{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "first_value": 4.7, "is_client": true, "metric": "rating", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 4.7, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 4.7}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "first_value": 296, "is_client": true, "metric": "review_count", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 310, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 312}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "first_value": 4, "is_client": true, "metric": "ads", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 1, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 0}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 5, "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Glenwood Pet Clinic", "company_domain": "glenwoodpetclinic.example", "est_monthly_paid_visits": 396, "est_monthly_search_visits": 5778, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 5512, "month": "2025-09"}, {"est_visits": 5589, "month": "2025-10"}, {"est_visits": 5909, "month": "2025-11"}, {"est_visits": 5686, "month": "2025-12"}, {"est_visits": 5674, "month": "2026-01"}, {"est_visits": 5942, "month": "2026-02"}, {"est_visits": 5926, "month": "2026-03"}, {"est_visits": 5414, "month": "2026-04"}, {"est_visits": 6012, "month": "2026-05"}, {"est_visits": 5515, "month": "2026-06"}, {"est_visits": 6088, "month": "2026-07"}, {"est_visits": 5952, "month": "2026-08"}, {"est_visits": 5778, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 54, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 553, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 2196, "path": "/"}, {"est_visits": 1156, "path": "/vet-raleigh"}, {"est_visits": 809, "path": "/emergency-vet-raleigh"}, {"est_visits": 520, "path": "/animal-hospital-near-me"}, {"est_visits": 347, "path": "/cat-vet-raleigh"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -11, "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Six Forks Veterinary Hospital", "company_domain": "sixforksveterinaryhospital.example", "est_monthly_paid_visits": null, "est_monthly_search_visits": 1376, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 1540, "month": "2025-09"}, {"est_visits": 1443, "month": "2025-10"}, {"est_visits": 1398, "month": "2025-11"}, {"est_visits": 1557, "month": "2025-12"}, {"est_visits": 1420, "month": "2026-01"}, {"est_visits": 1476, "month": "2026-02"}, {"est_visits": 1399, "month": "2026-03"}, {"est_visits": 1439, "month": "2026-04"}, {"est_visits": 1472, "month": "2026-05"}, {"est_visits": 1427, "month": "2026-06"}, {"est_visits": 1380, "month": "2026-07"}, {"est_visits": 1397, "month": "2026-08"}, {"est_visits": 1376, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": null, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 356, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 62, "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "est_monthly_paid_visits": null, "est_monthly_search_visits": 1022, "estimate": true, "has_estimate": true, "is_client": true, "monthly": [{"est_visits": 631, "month": "2025-09"}, {"est_visits": 656, "month": "2025-10"}, {"est_visits": 730, "month": "2025-11"}, {"est_visits": 744, "month": "2025-12"}, {"est_visits": 822, "month": "2026-01"}, {"est_visits": 840, "month": "2026-02"}, {"est_visits": 818, "month": "2026-03"}, {"est_visits": 866, "month": "2026-04"}, {"est_visits": 849, "month": "2026-05"}, {"est_visits": 939, "month": "2026-06"}, {"est_visits": 961, "month": "2026-07"}, {"est_visits": 1020, "month": "2026-08"}, {"est_visits": 1022, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": null, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 420, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 388, "path": "/"}, {"est_visits": 204, "path": "/vet-raleigh"}, {"est_visits": 143, "path": "/emergency-vet-raleigh"}, {"est_visits": 92, "path": "/animal-hospital-near-me"}, {"est_visits": 61, "path": "/cat-vet-raleigh"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 1, "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "North Hills Animal Care", "company_domain": "northhillsanimalcare.example", "est_monthly_paid_visits": null, "est_monthly_search_visits": 206, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 204, "month": "2025-09"}, {"est_visits": 201, "month": "2025-10"}, {"est_visits": 203, "month": "2025-11"}, {"est_visits": 206, "month": "2025-12"}, {"est_visits": 199, "month": "2026-01"}, {"est_visits": 196, "month": "2026-02"}, {"est_visits": 210, "month": "2026-03"}, {"est_visits": 190, "month": "2026-04"}, {"est_visits": 203, "month": "2026-05"}, {"est_visits": 199, "month": "2026-06"}, {"est_visits": 206, "month": "2026-07"}, {"est_visits": 207, "month": "2026-08"}, {"est_visits": 206, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": null, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 400, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "schema_missing", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "evidence": "no LocalBusiness / Organization structured data", "ignored": false, "is_client": true, "page": "https://crabtreecreekanimalhospital.example/", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "img_alt_missing", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "evidence": "18 of 24 images have no alt text", "ignored": false, "is_client": true, "page": "https://crabtreecreekanimalhospital.example/gallery", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "description_missing", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "evidence": "no meta description", "ignored": false, "is_client": true, "page": "https://crabtreecreekanimalhospital.example/", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "broken_link", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "evidence": "returns HTTP 404; linked from /", "ignored": false, "is_client": true, "page": "https://crabtreecreekanimalhospital.example/old-specials", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "noindex_sitemap", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "evidence": "noindex via meta robots; in the sitemap; linked from homepage navigation", "ignored": false, "is_client": true, "page": "https://crabtreecreekanimalhospital.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_missing", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "evidence": null, "ignored": false, "is_client": true, "page": "https://crabtreecreekanimalhospital.example/contact", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "status": "fixed", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": true, "is_client": true, "linked_from": "homepage navigation", "page": "https://crabtreecreekanimalhospital.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "type": "noindex_page", "verdict": "check_this"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": false, "is_client": true, "linked_from": "", "page": "https://crabtreecreekanimalhospital.example/thank-you", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "type": "noindex_page", "verdict": "likely_intentional"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 61, "source": "rules", "text": "Crabtree Creek Animal Hospital is up 6 places for 'emergency vet raleigh' since your last review (#14 → #8).", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 59.8, "source": "rules", "text": "Crabtree Creek Animal Hospital is #19 for 'animal hospital near me' (about 480 searches/mo) in a live search from Raleigh; Glenwood Pet Clinic holds #1. A page-1 push here is a concrete SEO proposal.", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Crabtree Creek Animal Hospital", "company": "Crabtree Creek Animal Hospital", "company_domain": "crabtreecreekanimalhospital.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 55, "source": "rules", "text": "Glenwood Pet Clinic started 3 new Google ads in the last 30 days — worth a look before your next ads conversation with Crabtree Creek Animal Hospital.", "type": "talking_point"}