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{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "first_value": 4.8, "is_client": true, "metric": "rating", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 4.8, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 4.8}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "first_value": 303, "is_client": true, "metric": "review_count", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 311, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 312}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "first_value": 2, "is_client": true, "metric": "ads", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 5, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 6}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -5, "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Capital City Nest Realty", "company_domain": "capitalcitynestrealty.example", "est_monthly_paid_visits": 108, "est_monthly_search_visits": 2697, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 2851, "month": "2025-09"}, {"est_visits": 2908, "month": "2025-10"}, {"est_visits": 2708, "month": "2025-11"}, {"est_visits": 2916, "month": "2025-12"}, {"est_visits": 2836, "month": "2026-01"}, {"est_visits": 2804, "month": "2026-02"}, {"est_visits": 2852, "month": "2026-03"}, {"est_visits": 2905, "month": "2026-04"}, {"est_visits": 2689, "month": "2026-05"}, {"est_visits": 2794, "month": "2026-06"}, {"est_visits": 2554, "month": "2026-07"}, {"est_visits": 2698, "month": "2026-08"}, {"est_visits": 2697, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 36, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 557, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 49, "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "est_monthly_paid_visits": 84, "est_monthly_search_visits": 1701, "estimate": true, "has_estimate": true, "is_client": true, "monthly": [{"est_visits": 1144, "month": "2025-09"}, {"est_visits": 1121, "month": "2025-10"}, {"est_visits": 1198, "month": "2025-11"}, {"est_visits": 1248, "month": "2025-12"}, {"est_visits": 1380, "month": "2026-01"}, {"est_visits": 1313, "month": "2026-02"}, {"est_visits": 1450, "month": "2026-03"}, {"est_visits": 1476, "month": "2026-04"}, {"est_visits": 1563, "month": "2026-05"}, {"est_visits": 1593, "month": "2026-06"}, {"est_visits": 1694, "month": "2026-07"}, {"est_visits": 1646, "month": "2026-08"}, {"est_visits": 1701, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 18, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 454, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 646, "path": "/"}, {"est_visits": 340, "path": "/realtor-boise"}, {"est_visits": 238, "path": "/boise-real-estate-agent"}, {"est_visits": 153, "path": "/sell-my-house-boise"}, {"est_visits": 102, "path": "/homes-for-sale-boise"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 10, "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Foothills Property Partners", "company_domain": "foothillspropertypartners.example", "est_monthly_paid_visits": 252, "est_monthly_search_visits": 767, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 696, "month": "2025-09"}, {"est_visits": 739, "month": "2025-10"}, {"est_visits": 766, "month": "2025-11"}, {"est_visits": 732, "month": "2025-12"}, {"est_visits": 753, "month": "2026-01"}, {"est_visits": 754, "month": "2026-02"}, {"est_visits": 705, "month": "2026-03"}, {"est_visits": 754, "month": "2026-04"}, {"est_visits": 794, "month": "2026-05"}, {"est_visits": 753, "month": "2026-06"}, {"est_visits": 795, "month": "2026-07"}, {"est_visits": 767, "month": "2026-08"}, {"est_visits": 767, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 54, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 290, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -1, "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Treasure Valley Home Team", "company_domain": "treasurevalleyhometeam.example", "est_monthly_paid_visits": null, "est_monthly_search_visits": 304, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 306, "month": "2025-09"}, {"est_visits": 310, "month": "2025-10"}, {"est_visits": 312, "month": "2025-11"}, {"est_visits": 306, "month": "2025-12"}, {"est_visits": 317, "month": "2026-01"}, {"est_visits": 310, "month": "2026-02"}, {"est_visits": 310, "month": "2026-03"}, {"est_visits": 316, "month": "2026-04"}, {"est_visits": 297, "month": "2026-05"}, {"est_visits": 320, "month": "2026-06"}, {"est_visits": 300, "month": "2026-07"}, {"est_visits": 299, "month": "2026-08"}, {"est_visits": 304, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": null, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 194, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 116, "path": "/"}, {"est_visits": 61, "path": "/realtor-boise"}, {"est_visits": 43, "path": "/boise-real-estate-agent"}, {"est_visits": 27, "path": "/sell-my-house-boise"}, {"est_visits": 18, "path": "/homes-for-sale-boise"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_duplicate", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "evidence": "same title on 4 pages", "ignored": false, "is_client": true, "page": "https://danawhitfieldhomes.example/about", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "schema_missing", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "evidence": "no LocalBusiness / Organization structured data", "ignored": false, "is_client": true, "page": "https://danawhitfieldhomes.example/", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "img_alt_missing", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "evidence": "18 of 24 images have no alt text", "ignored": false, "is_client": true, "page": "https://danawhitfieldhomes.example/gallery", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "broken_link", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "evidence": "returns HTTP 404; linked from /", "ignored": false, "is_client": true, "page": "https://danawhitfieldhomes.example/old-specials", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "noindex_sitemap", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "evidence": "noindex via meta robots; in the sitemap; linked from homepage navigation", "ignored": false, "is_client": true, "page": "https://danawhitfieldhomes.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_missing", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "evidence": null, "ignored": false, "is_client": true, "page": "https://danawhitfieldhomes.example/contact", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "status": "fixed", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": true, "is_client": true, "linked_from": "homepage navigation", "page": "https://danawhitfieldhomes.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "type": "noindex_page", "verdict": "check_this"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": false, "is_client": true, "linked_from": "", "page": "https://danawhitfieldhomes.example/thank-you", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "type": "noindex_page", "verdict": "likely_intentional"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 60, "source": "rules", "text": "Dana Whitfield Homes is up 5 places for 'boise real estate agent' since your last review (#13 → #8).", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 58.9, "source": "rules", "text": "Dana Whitfield Homes is #14 for 'sell my house boise' (about 390 searches/mo) in a live search from Boise; Treasure Valley Home Team holds #4. A page-1 push here is a concrete SEO proposal.", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Dana Whitfield Homes", "company": "Dana Whitfield Homes", "company_domain": "danawhitfieldhomes.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 55, "source": "rules", "text": "Treasure Valley Home Team started 3 new Google ads in the last 30 days — worth a look before your next ads conversation with Dana Whitfield Homes.", "type": "talking_point"}