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{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "first_value": 7.7, "is_client": true, "metric": "lcp_s", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 5.9, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 5.6}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "first_value": 4.7, "is_client": true, "metric": "rating", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 4.7, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 4.7}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "first_value": 118, "is_client": true, "metric": "review_count", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 132, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 134}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "first_value": 0, "is_client": true, "metric": "ads", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 5, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 6}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -1, "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Little Ember Ramen", "company_domain": "littleemberramen.example", "est_monthly_paid_visits": 56, "est_monthly_search_visits": 3548, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 3584, "month": "2025-09"}, {"est_visits": 3713, "month": "2025-10"}, {"est_visits": 3740, "month": "2025-11"}, {"est_visits": 3582, "month": "2025-12"}, {"est_visits": 3815, "month": "2026-01"}, {"est_visits": 3776, "month": "2026-02"}, {"est_visits": 3583, "month": "2026-03"}, {"est_visits": 3582, "month": "2026-04"}, {"est_visits": 3718, "month": "2026-05"}, {"est_visits": 3576, "month": "2026-06"}, {"est_visits": 3353, "month": "2026-07"}, {"est_visits": 3604, "month": "2026-08"}, {"est_visits": 3548, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 12, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 839, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 14, "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Golden Ladle Noodle Bar", "company_domain": "goldenladlenoodlebar.example", "est_monthly_paid_visits": 168, "est_monthly_search_visits": 2216, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 1952, "month": "2025-09"}, {"est_visits": 1970, "month": "2025-10"}, {"est_visits": 1890, "month": "2025-11"}, {"est_visits": 1902, "month": "2025-12"}, {"est_visits": 1954, "month": "2026-01"}, {"est_visits": 2132, "month": "2026-02"}, {"est_visits": 2107, "month": "2026-03"}, {"est_visits": 2024, "month": "2026-04"}, {"est_visits": 2054, "month": "2026-05"}, {"est_visits": 2196, "month": "2026-06"}, {"est_visits": 2049, "month": "2026-07"}, {"est_visits": 2145, "month": "2026-08"}, {"est_visits": 2216, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 36, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 608, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 842, "path": "/"}, {"est_visits": 443, "path": "/pho-mesa"}, {"est_visits": 310, "path": "/vietnamese-restaurant-mesa"}, {"est_visits": 199, "path": "/pho-near-me"}, {"est_visits": 133, "path": "/best-pho-mesa-az"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 51, "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "est_monthly_paid_visits": 54, "est_monthly_search_visits": 993, "estimate": true, "has_estimate": true, "is_client": true, "monthly": [{"est_visits": 656, "month": "2025-09"}, {"est_visits": 672, "month": "2025-10"}, {"est_visits": 722, "month": "2025-11"}, {"est_visits": 707, "month": "2025-12"}, {"est_visits": 795, "month": "2026-01"}, {"est_visits": 799, "month": "2026-02"}, {"est_visits": 806, "month": "2026-03"}, {"est_visits": 826, "month": "2026-04"}, {"est_visits": 923, "month": "2026-05"}, {"est_visits": 928, "month": "2026-06"}, {"est_visits": 988, "month": "2026-07"}, {"est_visits": 949, "month": "2026-08"}, {"est_visits": 993, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 18, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 463, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 377, "path": "/"}, {"est_visits": 199, "path": "/pho-mesa"}, {"est_visits": 139, "path": "/vietnamese-restaurant-mesa"}, {"est_visits": 89, "path": "/pho-near-me"}, {"est_visits": 60, "path": "/best-pho-mesa-az"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 2, "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Jasmine Hill Thai & Pho", "company_domain": "jasminehillthaiandpho.example", "est_monthly_paid_visits": 252, "est_monthly_search_visits": 189, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 186, "month": "2025-09"}, {"est_visits": 182, "month": "2025-10"}, {"est_visits": 193, "month": "2025-11"}, {"est_visits": 192, "month": "2025-12"}, {"est_visits": 192, "month": "2026-01"}, {"est_visits": 192, "month": "2026-02"}, {"est_visits": 186, "month": "2026-03"}, {"est_visits": 194, "month": "2026-04"}, {"est_visits": 185, "month": "2026-05"}, {"est_visits": 185, "month": "2026-06"}, {"est_visits": 192, "month": "2026-07"}, {"est_visits": 182, "month": "2026-08"}, {"est_visits": 189, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 54, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 453, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "img_alt_missing", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "evidence": "18 of 24 images have no alt text", "ignored": false, "is_client": true, "page": "https://banyanleafphohouse.example/gallery", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_duplicate", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "evidence": "same title on 4 pages", "ignored": false, "is_client": true, "page": "https://banyanleafphohouse.example/about", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "broken_link", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "evidence": "returns HTTP 404; linked from /", "ignored": false, "is_client": true, "page": "https://banyanleafphohouse.example/old-specials", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "noindex_sitemap", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "evidence": "noindex via meta robots; in the sitemap; linked from homepage navigation", "ignored": false, "is_client": true, "page": "https://banyanleafphohouse.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_missing", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "evidence": null, "ignored": false, "is_client": true, "page": "https://banyanleafphohouse.example/contact", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "status": "fixed", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": true, "is_client": true, "linked_from": "homepage navigation", "page": "https://banyanleafphohouse.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "type": "noindex_page", "verdict": "check_this"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": false, "is_client": true, "linked_from": "", "page": "https://banyanleafphohouse.example/thank-you", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "type": "noindex_page", "verdict": "likely_intentional"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 60, "source": "rules", "text": "Banyan Leaf Pho House is up 5 places for 'vietnamese restaurant mesa' since your last review (#14 → #9).", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 59.8, "source": "rules", "text": "Banyan Leaf Pho House is #19 for 'pho near me' (about 480 searches/mo) in a live search from Mesa; Golden Ladle Noodle Bar holds #4. A page-1 push here is a concrete SEO proposal.", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Banyan Leaf Pho House", "company": "Banyan Leaf Pho House", "company_domain": "banyanleafphohouse.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 47, "source": "rules", "text": "Banyan Leaf Pho House's site links to /old-specials, which returns HTTP 404; linked from /.", "type": "talking_point"}