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{"agency_id": "sample", "ai_overview_present": false, "as_of": "2026-10-26", "best_rival": {"name": "Fall Creek Taco Shack", "pos": 2}, "change": 0, "change_kind": "none", "client_business_id": 0, "client_cited_in_ai_overview": false, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "first_position": null, "is_client": true, "keyword": "burger delivery indianapolis", "location": "Indianapolis,Indiana,United States", "map_pack_rank": null, "position": null, "previous_position": null, "pulled_at": "2026-10-26T07:00:00+00:00", "rivals_cited_in_ai_overview": [], "sample": true, "schema": "mib.mktg_intel.v1", "small_move": true, "source": "dataforseo", "type": "tracked_search"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "first_value": 1, "is_client": true, "metric": "page1_tracked", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 1, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 2}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "first_value": 0, "is_client": true, "metric": "ai_cited", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 0, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 1}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "first_value": 6.8, "is_client": true, "metric": "lcp_s", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 5.8, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 5.6}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "first_value": 4.7, "is_client": true, "metric": "rating", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 4.7, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 4.7}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "first_value": 174, "is_client": true, "metric": "review_count", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 184, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 186}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "first_value": 0, "is_client": true, "metric": "ads", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 8, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 9}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -7, "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Crossroads Chicken Co.", "company_domain": "crossroadschickenco.example", "est_monthly_paid_visits": 88, "est_monthly_search_visits": 2980, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 3215, "month": "2025-09"}, {"est_visits": 3452, "month": "2025-10"}, {"est_visits": 3235, "month": "2025-11"}, {"est_visits": 3364, "month": "2025-12"}, {"est_visits": 3128, "month": "2026-01"}, {"est_visits": 3161, "month": "2026-02"}, {"est_visits": 3097, "month": "2026-03"}, {"est_visits": 3071, "month": "2026-04"}, {"est_visits": 2996, "month": "2026-05"}, {"est_visits": 2933, "month": "2026-06"}, {"est_visits": 3214, "month": "2026-07"}, {"est_visits": 2900, "month": "2026-08"}, {"est_visits": 2980, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 12, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 588, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 1133, "path": "/"}, {"est_visits": 596, "path": "/burgers-indianapolis"}, {"est_visits": 417, "path": "/fast-food-near-me"}, {"est_visits": 268, "path": "/drive-thru-open-late-indianapolis"}, {"est_visits": 179, "path": "/burger-delivery-indianapolis"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -2, "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Northside Grill & Shake", "company_domain": "northsidegrillandshake.example", "est_monthly_paid_visits": 264, "est_monthly_search_visits": 1064, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 1081, "month": "2025-09"}, {"est_visits": 1070, "month": "2025-10"}, {"est_visits": 975, "month": "2025-11"}, {"est_visits": 1044, "month": "2025-12"}, {"est_visits": 1038, "month": "2026-01"}, {"est_visits": 1094, "month": "2026-02"}, {"est_visits": 1075, "month": "2026-03"}, {"est_visits": 1015, "month": "2026-04"}, {"est_visits": 1080, "month": "2026-05"}, {"est_visits": 1022, "month": "2026-06"}, {"est_visits": 1055, "month": "2026-07"}, {"est_visits": 1018, "month": "2026-08"}, {"est_visits": 1064, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 36, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 522, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 62, "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "est_monthly_paid_visits": 81, "est_monthly_search_visits": 1006, "estimate": true, "has_estimate": true, "is_client": true, "monthly": [{"est_visits": 622, "month": "2025-09"}, {"est_visits": 614, "month": "2025-10"}, {"est_visits": 651, "month": "2025-11"}, {"est_visits": 735, "month": "2025-12"}, {"est_visits": 736, "month": "2026-01"}, {"est_visits": 799, "month": "2026-02"}, {"est_visits": 836, "month": "2026-03"}, {"est_visits": 856, "month": "2026-04"}, {"est_visits": 928, "month": "2026-05"}, {"est_visits": 914, "month": "2026-06"}, {"est_visits": 899, "month": "2026-07"}, {"est_visits": 983, "month": "2026-08"}, {"est_visits": 1006, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 27, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 409, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 382, "path": "/"}, {"est_visits": 201, "path": "/burgers-indianapolis"}, {"est_visits": 141, "path": "/fast-food-near-me"}, {"est_visits": 91, "path": "/drive-thru-open-late-indianapolis"}, {"est_visits": 60, "path": "/burger-delivery-indianapolis"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 0, "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Fall Creek Taco Shack", "company_domain": "fallcreektacoshack.example", "est_monthly_paid_visits": 36, "est_monthly_search_visits": 939, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 943, "month": "2025-09"}, {"est_visits": 882, "month": "2025-10"}, {"est_visits": 950, "month": "2025-11"}, {"est_visits": 954, "month": "2025-12"}, {"est_visits": 893, "month": "2026-01"}, {"est_visits": 954, "month": "2026-02"}, {"est_visits": 899, "month": "2026-03"}, {"est_visits": 888, "month": "2026-04"}, {"est_visits": 946, "month": "2026-05"}, {"est_visits": 919, "month": "2026-06"}, {"est_visits": 958, "month": "2026-07"}, {"est_visits": 932, "month": "2026-08"}, {"est_visits": 939, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 12, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 451, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_duplicate", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "evidence": "same title on 4 pages", "ignored": false, "is_client": true, "page": "https://burgerfranchisekeystoneavest.example/about", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "description_missing", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "evidence": "no meta description", "ignored": false, "is_client": true, "page": "https://burgerfranchisekeystoneavest.example/", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "h1_multiple", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "evidence": "3 H1 headings on the page", "ignored": false, "is_client": true, "page": "https://burgerfranchisekeystoneavest.example/services", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "broken_link", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "evidence": "returns HTTP 404; linked from /", "ignored": false, "is_client": true, "page": "https://burgerfranchisekeystoneavest.example/old-specials", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "noindex_sitemap", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "evidence": "noindex via meta robots; in the sitemap; linked from homepage navigation", "ignored": false, "is_client": true, "page": "https://burgerfranchisekeystoneavest.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_missing", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "evidence": null, "ignored": false, "is_client": true, "page": "https://burgerfranchisekeystoneavest.example/contact", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "status": "fixed", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": true, "is_client": true, "linked_from": "homepage navigation", "page": "https://burgerfranchisekeystoneavest.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "type": "noindex_page", "verdict": "check_this"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": false, "is_client": true, "linked_from": "", "page": "https://burgerfranchisekeystoneavest.example/thank-you", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "type": "noindex_page", "verdict": "likely_intentional"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 61, "source": "rules", "text": "Burger Franchise — Keystone Ave (Store #2417) is up 6 places for 'fast food near me' since your last review (#14 → #8).", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 59.8, "source": "rules", "text": "Burger Franchise — Keystone Ave (Store #2417) is #14 for 'drive thru open late indianapolis' (about 480 searches/mo) in a live search from Indianapolis; Northside Grill & Shake holds #3. A page-1 push here is a concrete SEO proposal.", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Burger Franchise — Keystone Ave (Store #2417)", "company": "Burger Franchise — Keystone Ave (Store #2417)", "company_domain": "burgerfranchisekeystoneavest.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 55, "source": "rules", "text": "Crossroads Chicken Co. started 3 new Google ads in the last 30 days — worth a look before your next ads conversation with Burger Franchise — Keystone Ave (Store #2417).", "type": "talking_point"}