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{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "first_value": 6.4, "is_client": true, "metric": "lcp_s", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 5.0, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 4.8}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "first_value": 4.8, "is_client": true, "metric": "rating", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 4.8, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 4.8}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "first_value": 118, "is_client": true, "metric": "review_count", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 132, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 134}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "first_value": 2, "is_client": true, "metric": "ads", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 5, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 6}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 7, "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Kingsbury Lane Boutique", "company_domain": "kingsburylaneboutique.example", "est_monthly_paid_visits": 88, "est_monthly_search_visits": 2681, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 2498, "month": "2025-09"}, {"est_visits": 2558, "month": "2025-10"}, {"est_visits": 2521, "month": "2025-11"}, {"est_visits": 2629, "month": "2025-12"}, {"est_visits": 2514, "month": "2026-01"}, {"est_visits": 2410, "month": "2026-02"}, {"est_visits": 2700, "month": "2026-03"}, {"est_visits": 2498, "month": "2026-04"}, {"est_visits": 2638, "month": "2026-05"}, {"est_visits": 2756, "month": "2026-06"}, {"est_visits": 2571, "month": "2026-07"}, {"est_visits": 2795, "month": "2026-08"}, {"est_visits": 2681, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 12, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 532, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 1019, "path": "/"}, {"est_visits": 536, "path": "/boutique-charleston-sc"}, {"est_visits": 375, "path": "/womens-clothing-charleston"}, {"est_visits": 241, "path": "/king-street-boutiques"}, {"est_visits": 161, "path": "/dresses-charleston"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -3, "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Coastal Thread Co.", "company_domain": "coastalthreadco.example", "est_monthly_paid_visits": 162, "est_monthly_search_visits": 727, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 751, "month": "2025-09"}, {"est_visits": 781, "month": "2025-10"}, {"est_visits": 801, "month": "2025-11"}, {"est_visits": 795, "month": "2025-12"}, {"est_visits": 739, "month": "2026-01"}, {"est_visits": 804, "month": "2026-02"}, {"est_visits": 795, "month": "2026-03"}, {"est_visits": 727, "month": "2026-04"}, {"est_visits": 735, "month": "2026-05"}, {"est_visits": 742, "month": "2026-06"}, {"est_visits": 701, "month": "2026-07"}, {"est_visits": 754, "month": "2026-08"}, {"est_visits": 727, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 54, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 483, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 72, "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "est_monthly_paid_visits": 132, "est_monthly_search_visits": 680, "estimate": true, "has_estimate": true, "is_client": true, "monthly": [{"est_visits": 396, "month": "2025-09"}, {"est_visits": 408, "month": "2025-10"}, {"est_visits": 449, "month": "2025-11"}, {"est_visits": 458, "month": "2025-12"}, {"est_visits": 506, "month": "2026-01"}, {"est_visits": 526, "month": "2026-02"}, {"est_visits": 521, "month": "2026-03"}, {"est_visits": 530, "month": "2026-04"}, {"est_visits": 574, "month": "2026-05"}, {"est_visits": 598, "month": "2026-06"}, {"est_visits": 599, "month": "2026-07"}, {"est_visits": 693, "month": "2026-08"}, {"est_visits": 680, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 18, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 364, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 258, "path": "/"}, {"est_visits": 136, "path": "/boutique-charleston-sc"}, {"est_visits": 95, "path": "/womens-clothing-charleston"}, {"est_visits": 61, "path": "/king-street-boutiques"}, {"est_visits": 41, "path": "/dresses-charleston"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": -7, "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "The Pluff Mud Collective", "company_domain": "thepluffmudcollective.example", "est_monthly_paid_visits": 108, "est_monthly_search_visits": 258, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 278, "month": "2025-09"}, {"est_visits": 288, "month": "2025-10"}, {"est_visits": 273, "month": "2025-11"}, {"est_visits": 280, "month": "2025-12"}, {"est_visits": 271, "month": "2026-01"}, {"est_visits": 278, "month": "2026-02"}, {"est_visits": 276, "month": "2026-03"}, {"est_visits": 260, "month": "2026-04"}, {"est_visits": 276, "month": "2026-05"}, {"est_visits": 256, "month": "2026-06"}, {"est_visits": 258, "month": "2026-07"}, {"est_visits": 257, "month": "2026-08"}, {"est_visits": 258, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 36, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 326, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "schema_missing", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "evidence": "no LocalBusiness / Organization structured data", "ignored": false, "is_client": true, "page": "https://magnoliaandthread.example/", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "img_alt_missing", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "evidence": "18 of 24 images have no alt text", "ignored": false, "is_client": true, "page": "https://magnoliaandthread.example/gallery", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "broken_link", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "evidence": "returns HTTP 404; linked from /", "ignored": false, "is_client": true, "page": "https://magnoliaandthread.example/old-specials", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "noindex_sitemap", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "evidence": "noindex via meta robots; in the sitemap; linked from homepage navigation", "ignored": false, "is_client": true, "page": "https://magnoliaandthread.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_missing", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "evidence": null, "ignored": false, "is_client": true, "page": "https://magnoliaandthread.example/contact", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "status": "fixed", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": true, "is_client": true, "linked_from": "homepage navigation", "page": "https://magnoliaandthread.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "type": "noindex_page", "verdict": "check_this"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": false, "is_client": true, "linked_from": "", "page": "https://magnoliaandthread.example/thank-you", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "type": "noindex_page", "verdict": "likely_intentional"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 60, "source": "rules", "text": "Magnolia & Thread is up 5 places for 'womens clothing charleston' since your last review (#14 → #9).", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 58.9, "source": "rules", "text": "Magnolia & Thread is #16 for 'king street boutiques' (about 390 searches/mo) in a live search from Charleston; Kingsbury Lane Boutique holds #3. A page-1 push here is a concrete SEO proposal.", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Magnolia & Thread", "company": "Magnolia & Thread", "company_domain": "magnoliaandthread.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 50, "source": "rules", "text": "The Pluff Mud Collective started 2 new Google ads in the last 30 days — worth a look before your next ads conversation with Magnolia & Thread.", "type": "talking_point"}