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{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "first_value": 229, "is_client": true, "metric": "review_count", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 239, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 241}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "first_value": 4, "is_client": true, "metric": "ads", "previous_at": "2026-10-19T07:00:00+00:00", "previous_value": 6, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "source": "rules", "type": "change", "value": 6}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 4, "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Clintonville Car Clinic", "company_domain": "clintonvillecarclinic.example", "est_monthly_paid_visits": 108, "est_monthly_search_visits": 2154, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 2079, "month": "2025-09"}, {"est_visits": 2020, "month": "2025-10"}, {"est_visits": 2104, "month": "2025-11"}, {"est_visits": 2109, "month": "2025-12"}, {"est_visits": 2196, "month": "2026-01"}, {"est_visits": 2115, "month": "2026-02"}, {"est_visits": 2198, "month": "2026-03"}, {"est_visits": 2018, "month": "2026-04"}, {"est_visits": 2030, "month": "2026-05"}, {"est_visits": 2048, "month": "2026-06"}, {"est_visits": 2024, "month": "2026-07"}, {"est_visits": 2238, "month": "2026-08"}, {"est_visits": 2154, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 36, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 571, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 56, "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "est_monthly_paid_visits": 54, "est_monthly_search_visits": 943, "estimate": true, "has_estimate": true, "is_client": true, "monthly": [{"est_visits": 603, "month": "2025-09"}, {"est_visits": 606, "month": "2025-10"}, {"est_visits": 626, "month": "2025-11"}, {"est_visits": 663, "month": "2025-12"}, {"est_visits": 736, "month": "2026-01"}, {"est_visits": 708, "month": "2026-02"}, {"est_visits": 799, "month": "2026-03"}, {"est_visits": 812, "month": "2026-04"}, {"est_visits": 852, "month": "2026-05"}, {"est_visits": 841, "month": "2026-06"}, {"est_visits": 918, "month": "2026-07"}, {"est_visits": 897, "month": "2026-08"}, {"est_visits": 943, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 18, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 390, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 358, "path": "/"}, {"est_visits": 189, "path": "/auto-repair-columbus-ohio"}, {"est_visits": 132, "path": "/brake-repair-columbus"}, {"est_visits": 85, "path": "/mechanic-near-me"}, {"est_visits": 57, "path": "/check-engine-light-columbus"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 13, "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Scioto Motorworks", "company_domain": "sciotomotorworks.example", "est_monthly_paid_visits": null, "est_monthly_search_visits": 916, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 814, "month": "2025-09"}, {"est_visits": 798, "month": "2025-10"}, {"est_visits": 873, "month": "2025-11"}, {"est_visits": 887, "month": "2025-12"}, {"est_visits": 884, "month": "2026-01"}, {"est_visits": 847, "month": "2026-02"}, {"est_visits": 883, "month": "2026-03"}, {"est_visits": 832, "month": "2026-04"}, {"est_visits": 913, "month": "2026-05"}, {"est_visits": 918, "month": "2026-06"}, {"est_visits": 901, "month": "2026-07"}, {"est_visits": 872, "month": "2026-08"}, {"est_visits": 916, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": null, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 407, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": null, "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "change_12m_pct": 17, "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Olentangy Auto Service", "company_domain": "olentangyautoservice.example", "est_monthly_paid_visits": 243, "est_monthly_search_visits": 636, "estimate": true, "has_estimate": true, "is_client": false, "monthly": [{"est_visits": 545, "month": "2025-09"}, {"est_visits": 566, "month": "2025-10"}, {"est_visits": 566, "month": "2025-11"}, {"est_visits": 591, "month": "2025-12"}, {"est_visits": 560, "month": "2026-01"}, {"est_visits": 568, "month": "2026-02"}, {"est_visits": 565, "month": "2026-03"}, {"est_visits": 602, "month": "2026-04"}, {"est_visits": 589, "month": "2026-05"}, {"est_visits": 601, "month": "2026-06"}, {"est_visits": 655, "month": "2026-07"}, {"est_visits": 641, "month": "2026-08"}, {"est_visits": 636, "month": "2026-09"}], "note": "DataForSEO estimate — modelled from rankings, not measured visits; best for comparing sites, not exact counts.", "paid_searches": 81, "pulled_at": "2026-10-26T07:00:00+00:00", "ranked_searches": 315, "sample": true, "schema": "mib.mktg_intel.v1", "source": "dataforseo_labs_estimate", "top_pages": [{"est_visits": 242, "path": "/"}, {"est_visits": 127, "path": "/auto-repair-columbus-ohio"}, {"est_visits": 89, "path": "/brake-repair-columbus"}, {"est_visits": 57, "path": "/mechanic-near-me"}, {"est_visits": 38, "path": "/check-engine-light-columbus"}], "type": "traffic_estimate"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "schema_missing", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "evidence": "no LocalBusiness / Organization structured data", "ignored": false, "is_client": true, "page": "https://northpointautocare.example/", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "description_missing", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "evidence": "no meta description", "ignored": false, "is_client": true, "page": "https://northpointautocare.example/", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_duplicate", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "evidence": "same title on 4 pages", "ignored": false, "is_client": true, "page": "https://northpointautocare.example/about", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "worth_fixing", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "broken_link", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "evidence": "returns HTTP 404; linked from /", "ignored": false, "is_client": true, "page": "https://northpointautocare.example/old-specials", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "noindex_sitemap", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "evidence": "noindex via meta robots; in the sitemap; linked from homepage navigation", "ignored": false, "is_client": true, "page": "https://northpointautocare.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "status": "open", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "check": "title_missing", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "evidence": null, "ignored": false, "is_client": true, "page": "https://northpointautocare.example/contact", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "status": "fixed", "type": "site_issue"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": true, "is_client": true, "linked_from": "homepage navigation", "page": "https://northpointautocare.example/reviews", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": "fix_now", "source": "homepage", "type": "noindex_page", "verdict": "check_this"}
{"agency_id": "sample", "as_of": "2026-10-26", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "how": "meta robots", "ignored": false, "in_sitemap": false, "is_client": true, "linked_from": "", "page": "https://northpointautocare.example/thank-you", "pulled_at": "2026-10-26T07:00:00+00:00", "sample": true, "schema": "mib.mktg_intel.v1", "severity": null, "source": "homepage", "type": "noindex_page", "verdict": "likely_intentional"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 61, "source": "rules", "text": "Northpoint Auto Care is up 6 places for 'brake repair columbus' since your last review (#15 → #9).", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 59.8, "source": "rules", "text": "Northpoint Auto Care is #16 for 'mechanic near me' (about 480 searches/mo) in a live search from Columbus; Olentangy Auto Service holds #2. A page-1 push here is a concrete SEO proposal.", "type": "talking_point"}
{"agency_id": "sample", "as_of": "2026-10-29", "client_business_id": 0, "client_name": "Northpoint Auto Care", "company": "Northpoint Auto Care", "company_domain": "northpointautocare.example", "estimate": false, "is_client": true, "pulled_at": null, "sample": true, "schema": "mib.mktg_intel.v1", "score": 47, "source": "rules", "text": "Northpoint Auto Care's site links to /old-specials, which returns HTTP 404; linked from /.", "type": "talking_point"}