Daily competitor intelligence

ONE BRIEF, EVERY MORNING, WHILE YOU SLEPT

Tue · Sep 15 · Filed

Small businesses need to know when competitor prices change — we do that market research for YOU, every morning.

Competitor pricing, hours, reviews, job posts — the market research a small business owner never has time to do, on one page, before you finish your coffee. The kind of thing you would learn: your main rival cut prices 16% last Monday — without a watcher you would find out by the end of October, from the customers who stopped coming. Every owner has wished they’d known sooner. Now you can.

Skeptical? Get a one-time brief and see exactly what the daily product is capable of, as a low-cost proof of concept.

Card required, nothing charged until day 8 — cancel any day before and you pay nothing. Read 12 real briefs before you decide. 19 dated changes shipped so far.

Below are one line examples from finished briefings — the exact format yours would use, with the examples' names changed. Run it on your real business below and see what comes back.

From a brief · Omaha, NE · plumbing contractor Drain cleaning price dropped from $189 → $99 (limited-time offer) → Do this: Don't reactively match the price — Cornhusker Drain has national-chain overhead and you don't. Instead, run a "we don't need a $99… From a brief · Seattle, WA · family & cosmetic dentist New-patient exam + X-ray drop from $79 → $39 (corporate chain promo) → Do this: Don't match the price. Counter with a transparent "what your $189 new-patient appointment includes — and what we won't up-sell"… From a brief · Dallas, TX · tex-mex restaurant Happy hour expanded to 7 days — all margaritas $5 from 3-7pm → Do this: Don't mirror the price war. Counter with a "weekend brunch margarita flight" at full price — 3 small margaritas + tapas plate at…
Index · every sample we publish See all 12 sample briefs → These are contrived examples — run your own business through the free demo and see what we turn up that you did not already know.
From a brief · Eagan, MN · medical spa Added medical weight loss and muscle-building body sculpting → Do this: Decide whether medical weight loss belongs in your menu. If you already offer it and simply do not list it, add it to your homepage… From a brief · Brooklyn, NY · personal injury lawyer New free-consultation landing page targeting rideshare app drivers → Do this: Consider adding a rideshare-injury landing page in both English and Spanish. Reference your own settlement amounts if comparable… From a brief · Atlanta, GA · tattoo studio Hired two former Inkwell Atlanta artists — public Instagram welcome → Do this: Reach out to your top-25 repeat clients of those two artists this week with a "we wanted to let you know your previous artist has… From a brief · Los Angeles, CA · dermatology clinic Botox per-unit price visible on website for first time — $11/unit → Do this: Don't race to the bottom on price. Counter with a "we don't up-sell units you don't need — every consult includes free imaging"… From a brief · Las Vegas, NV · boutique off-strip casino Coyote Gaming loyalty match offer — 90-day status match from any competitor → Do this: Counter within 72 hours. Run your own match offer with a 30-day window and add a $25 free-play incentive. Mailers + email to your… From a brief · Toronto, ON · artisan pet bakery Launched B2B wholesale channel — selling to 12 boutique pet stores → Do this: Lock in your top 5 retail accounts THIS WEEK with a 6-month exclusivity agreement in exchange for better margins or co-branded… From a brief · London, United Kingdom · solicitors Launched fixed-fee conveyancing — flat £995 quoted online → Do this: Publish your own conveyancing fee band on the site this week — even a "from £X" with the inclusions listed beats "request a quote"… From a brief · Sydney, Australia · plumber Dropped call-out fee to $0 with any booked job — promoted site-wide → Do this: Don't silently match — reframe: advertise "no surprise fees, fixed quote before we start". Australians burned by tradie bill-shock… From a brief · Tokyo, Japan · ramen shop Opened a 2nd location in Shibuya — now a 2-shop brand → Do this: Lock in your lunch crowd before the Shibuya opening: launch a weekday 11:30–13:00 "set menu" (ramen + gyoza + rice) at a price that…

See it on your own business — type the name Google knows you by, not your own name and not your trade. You get a free report on your business: who you are really up against, and what they changed — read from their public pages, anywhere in the world.

Free · no signup · no card · ~60 seconds

Want to see one first?

Real brief format, built by the live engine — business names are invented so nobody is named without consent. Open any one and read it.

See all twelve → ·

Already know you want this?

Skeptical? Get a one-time brief and see exactly what the daily product is capable of, as a low-cost proof of concept.

Trial: Daily briefings. No charge for 7 days, cancel any time. The single brief is a one-time $16 purchase.

2,015
briefs written
3,234
competitor moves caught
1,162
competitors on watch

Plans from $39.99/mo with founder pricing · see pricing →

You Competitor Competitor Competitor
You can watch one of them, some of the time. We watch all of them, every morning — pricing, hours, reviews, job posts, new locations — and send you one page on how their moves will impact your business — overnight.
See & Hear How It Works

See how competitor price monitoring works.

Watch the tour, put on the deep dive, or read how the brief is built.

My Intel Brief product tour

The First to Know ▶ 4 min

Your competitors' moves every morning — and your next step.

The Deep Dive ♪ 58 min

Corporate-grade intelligence, brought to Main Street.

Try it on your own business

Here is an EXAMPLE of what you will be getting:

This is a fictional medical spa in Eagan, Minnesota.

A MyIntelBrief daily email brief for a medical spa, headed 'Radiant Skin
                    Med Spa' with the date and '5 competitor signals detected'. An 'Actions
                    to take today' panel lists five findings, each tagged HIGH or MEDIUM and
                    naming the competitor: one adding medical weight loss, one promoting a
                    new location, one leading on review volume with 1,172 reviews against
                    56, a six-service gap analysis, and a rival hiding its pricing. Each
                    finding is followed by a bolded recommended action.
Click to view entire Report →

Try your business with our totally free demo — right here, right now.

Type your business name and we will find your actual competitors, read their pages, and show you what changed — in about sixty seconds. Nothing to install, no account, and we do not email you unless you ask.

No signup · ~60 seconds · your real competitors

Not ready to commit to a full subscription?Get one full brief for $16 →

Rather not type your business now? Read a finished brief instead →

Business categories we watch with confidence

  • Restaurants
  • Dentists
  • Med spas
  • Plumbers
  • Attorneys
  • Veterinarians
  • Auto dealers
  • Hotels
  • Coffee shops
  • HVAC
  • Salons & barbers
  • Chiropractors
  • Retail stores
  • Gyms & studios
  • Accountants
  • Roofers
  • Pharmacies
  • Florists
  • Bakeries
  • Electricians
  • Optometrists
  • Landscapers
  • Daycares
  • Pet groomers
  • Insurance agents
  • Physical therapists

If your competitors have a website, a Google listing, or a job posting, we can watch them. That is nearly every local business — and we catch newcomers earlier than that: a lease signed, a permit pulled, a first press mention. You hear about fresh competition before they open.

If you are an underdog, this is the advantage that does not cost headcount. The chain down the road has staff to watch the market for them; an independent owner has the same day and none of the people. You get the watching done every morning for the price of lunch — which is how a small shop punches above its weight.

And if you are the one to beat, the risk runs the other way. Market share leaves quietly — an up-and-comer undercuts a price, opens on a Saturday, or lands the reviews that move them above you in search. The established operator is usually last to hear about it, because nobody tells you the day it starts.

Who is behind MyIntelBrief

This tool is not some cookie-cutter startup with no street cred. MyIntelBrief was founded by a former defense intelligence professional, and the daily brief is the format that discipline runs on — what changed, what it means, what to do about it, on a fixed schedule whether or not the day was eventful. You will not find a name on this site; people from that world prefer to work in the shadows.

How this differs from a Google Alert

A Google Alert won't tell you a brand-new competitor is entering your market. It can only match a name that is already being published. A lease has no name yet.

Before you decide

The honest answers about what this competitor analysis can and cannot tell you.

Can’t I just ask ChatGPT?

Ask a general assistant what a competitor charges and you may well get an answer. What you will not get is a date on it. You cannot tell whether that price is from this morning, from last quarter, or from whenever the tool last looked — and it will not tell you, because it does not know either. Acting on an undated number is the part that costs you.

It is also one answer, to one question, about one rival, at the moment you happen to ask. That is a different thing from knowing your market.

The gap is not what any of them can read. It is that nobody is watching between your questions. Ask again next month and nothing can tell you the price changed — because nothing kept yesterday’s copy to compare against. We keep a dated copy of every competitor page, every morning, and report only the difference: $16 became $18.50 on Tuesday, the happy-hour page came down, two hygienist roles went up.

We keep a dated copy of every competitor page, every morning, and report only the difference — $16 became $18.50 on Tuesday, the happy-hour page came down, two hygienist roles went up. That is an archive problem, not a writing problem, and it is why this is a standing service rather than a prompt you run once. The other half is showing up: this arrives whether or not you remember to ask.

Is this just a Google Alert?

No — and the gap is the point. A Google Alert can only match a name that is already being published. It cannot tell you a competitor signed a lease, because a lease has no name yet. We read the pages themselves: pricing, hours, reviews, job posts, permits — and report what changed, not what got mentioned.

Won’t a daily email just become noise?

Most mornings your competitors do nothing, and the brief says so in a line. It is one page, ranked, and quiet days stay quiet — that is what makes the loud ones readable. There is also a dashboard if you would rather look than be told, but the email is the product: it arrives whether or not you remember to check.

What if I already use Crayon, Klue or Kompyte?

Those are built for enterprise teams with an analyst to run them, and priced for it. They are competitive intelligence tools — a CI tool, in the shorthand most teams use — sold at enterprise prices. This is for the owner or consultant who needs the same answer without the seat count or the sales call. See the side-by-side: vs Crayon, vs Klue, vs Kompyte.

Who is behind this?

A former defense intelligence professional — the daily brief is the format that discipline runs on. There is no name on this site by choice. More about who we are and who we serve →

Can I try it before paying?

Yes. The demo above runs on your real competitors in about a minute, with no signup and no card. The 7-day trial does ask for a card, and nothing is charged until day 8 — cancel any day before that and you pay nothing.

Nothing here is secret. This is market research small businesses could do by hand — we just do it every morning — at zero effort from you — and help you act while the news is fresh.

Every line above came from a page your own customers can see — a pricing page, a Google profile, a job board, a permit filing. The work isn't access. It's showing up every morning and reading all of it before you do — the competitor analysis nobody has time to sit down and do.

Start 7-day trial →

From $39.99/mo · cancel renewal anytime · findings cite the page they came from.

There is a dashboard — you will hardly ever need it. The email is the product: it arrives whether or not you remember to check.

Secured by Stripe · nothing charged until day 8

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